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Grocery Intelligence Report
28/02/2016–05/03/2016
Copyright © 2016 Cosine UK
CosineHighlights
Sunday 1st February– Saturday 7th February
Lead Customer
Message
Secondary
Supporting
Message
Top 2
Deals
• MothersDay • SportsRelief
• RosesChocolatesInA Box:£2
• IndianMeal For 4:£10
• MothersDay • Easter
• CadburysEaster Eggs:3 for £10
• Lindt ChocolateBoxes:£3.50
• MothersDay • LetsDo Easter
• Kleenex BalsamTissues:£1
• CadburysMini Mix Eggs:£2
• MothersDay • Easter
• CadburysEaster Eggs:£1
• Mother'sDay Bouquet:£10
• MothersDay • Easter
• Wine/ Champagne/Beers&
Ciders:Buy 6 Save 25%
• Dine In For Two:£10
• Mothersday • Easter
• Laundry/ Cleaning products
selected:½ price
• Hot CrossBuns: 2 for £2.50
• MothersDay • Easter
• Thirst PicketsKitchen Rollsx2:½
price ÂŁ1.69
• Velvet Toilet Paper X 16 Rolłs:£5
• Easter • Swap and Save
• BritishSirloinSteak 8oz:£3.29
• King Prawns:£2.29
• Easter
• Pick Of the Week
• Rock N Road
• Flip Up Helmet:£39.99
• Turkey Mince/ Pork Loin Chops
/Haddock Fillets/Diced Chicken
Breast:Save 1/3
Copyright © 2016 Cosine UK
Store
Date
In-Store
Customer Themes/ Messages
What did customershear,see and experience?
KeyTheme
• Mother'sDay: Supportedbyoverheadsigns,
bus stops,header boards,andwobblers
Supporting
Themes
• Sport Relief:Supportedinstore with
overheadsigns snow ploughs andshelf fins
Key
Promotions
• Cathedral City Cheddar:£2.50save£1
• Pizza Express:£2.50 save£1.50
• Bertolli Spread:£1from£1.90
• ChickenBreast Fillets:650g £4
• WalkersCrispsx 6: £1
• Napolina TinTomatoesx 4:3.50 to £2
External / Car
Park
• BannersAnd A Boards:Supporting Mother's
Day and Easter
• A Boards: Supporting Sport Relief
Front Of Store
(POS,
Shippers,
Stacks)
• Standee: Supporting Mother's Day
• Security Gate Shrouds:Supporting Indian
meal for 4 ÂŁ10
• BucketsOfFreshFlowers
• Overhead Signs:Supporting Sport Relief and
Sport Relief t-shirts
Colchester
Thursday 3rd March 2016
Copyright © 2016 Cosine UK
Store
Date
In-Store
Customer Themes/ Messages
What did customershear,see and experience?
Seasonal Bay
• Easter Confectionery And Gifts:Supported
by header boards,shelf edge strips andbus
stops
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Collect KidsVouchers:Hello spring
supportedbyoverheadsigns andshelf fins
Checkouts
(Theme,
Space,
Point Of Sale)
• Sport Relief:Overheadsigns and
merchandise bycheckouts
This Weeks
Top 2 Deals
• RosesChocolatesInA Box:£2
• IndianMeal For 4:£10
This Weeks
Top 2 Deals
(Fruit and
Vegetables)
• Grapes:£1.50 from£2
• Strawberries:£2 from£3
Copyright © 2016 Cosine UK
Store
Date
In-Store
Customer Themes/ Messages
What did customershear,see and experience?
KeyTheme
• Mother'sDay :Supportedbyheader boards,
bus stops,tax discs andwindow signs
Supporting
Themes
• Easter:SupportedbyFSDUs aroundthe store
Key
Promotions
• Jack Daniels:£18
• Barefoot Rose:£5.50
• Ferrero Rocher:£3.50
• Jaffa Cakes:½ Price 67p
• Digestives:£1.65 To £1
External / Car
Park
• A boards:Supporting Mother'sDay,Sport
Relief and offers
• Window signs:Supporting Mother's Dayand
kids active vouchers
Front Of Store
(POS,
Shippers,
Stacks)
• N/A
Colchester
Thursday 3rd March 2016
Copyright © 2016 Cosine UK
Store
Date
In-Store
Customer Themes/ Messages
What did customershear,see and experience?
Seasonal Bay
• Mother'sDay:Supportedbyheader boards
and bus stops
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Sport Relief: Supportedbybunting,shelf
barkers andmerchandise onladder racks
• Kids Active Vouchers:Supportedbybunting
and window signs
• IndianMeal For 2:£6 supportedbyshelf fins
Checkouts
(Theme,
Space,
Point Of Sale)
• Bunting Supporting Active KidsVouchers
This Weeks
Top 2 Deals
• WalkersCrispsx 6: £1
• Coca Cola x 6: £2.50
This Weeks
Top 2 Deals
(Fruit and
Vegetables)
• Asparagus:£1.75 to £1.50
• Taste The Difference Oranges:£1.85to £1.60
Copyright © 2016 Cosine UK
Store
Date
In-Store
Customer Themes/ Messages
What did customershear,see and experience?
KeyTheme
• Mother'sDay:The first aisle supports 14 bays
of confectionery,gifts & accessories for the
event.Highlighted with overheadsigns,bus
stops & balloons
Supporting
Themes
• Easter:12 bays of seasonalconfectionery
borderedwithbus stops
• Tesco Brand Guarantee:Highlyadvertised
on entryand aroundthe store
• All Nice & Clean:8 bays promote cleaning
products at reducedprices
Key
Promotions
• Lindt chocolateboxes:£3.50
• Maryland Biscuits:£1
• CadburysChocolateFingers:Better than½
price
• Butterkist popcorn:½ price
• Persil/ Comfort:½ price
• Lucozade Sport:½ price
• Tesco Finest Meal Deal:£10
External / Car
Park
• Signs: Tesco brandguarantee
Front Of Store
(POS,
Shippers,
Stacks)
• Security Gate Shrouds: Tesco brand
guarantee
• Stacks:Marylandbiscuits:£1,Cadbury’s
chocolate fingers betterthan½ price,
Cadbury’s Easter eggs:3 for £10,Lindt
chocolate boxes:ÂŁ3.50,Butterkist popcorn:
½ price
Sunbury
Thursday 3rd March 2016
Copyright © 2016 Cosine UK
Store
Date
In-Store
Customer Themes/ Messages
What did customershear,see and experience?
Seasonal Bay
• Easter:12 bays of seasonalconfectionery
borderedwithbus stops
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Big Night In: Highlighted on bus stops in the
crisps snaking area.
• FF Clothing Sale:Up to 50%off sales
highlighted with overheadsigns
Checkouts
(Theme,
Space,
Point Of Sale)
• Stacks:Cadbury’s Easter Eggs:3 for £10
• Tesco Banking:Leaflets
• MothersDay Flower Baskets
This Weeks
Top 2 Deals
• Cadbury’sEaster Eggs:3 for £10
• Lindt ChocolateBoxes:£3.50
This Weeks
Top 2 Deals
(Fruit and
Vegetables)
• Strawberries/ Raspberries/ Plums/ Red/
Black seedlessgrapes:ÂŁ2
• Vegetablesselected:69p
Copyright © 2016 Cosine UK
Store
Date
In-Store
Customer Themes/ Messages
What did customershear,see and experience?
KeyTheme
• Easter:Confectioneryonaisle enddisplays,
high shelves andFSDUs
Supporting
Themes
• Mother'sDay:FSDU’s of cards andladder
rack with gifts
Key
Promotions
• Jaffa Cakes:½ price 62p
• Cadbury ChocolateFingers:½ price £1
• WalkersCrispsx 6: £1
• MaltesersPouches:£1
• Pizza Express:½ price £2.25
• Uncle BensRice:£1 save 56p
External / Car
Park
• Window sign: Advertising Proseccoat £6.50
Front Of Store
(POS,
Shippers,
Stacks)
• Large Display OfFresh FlowersOn Sale
Colchester
Thursday 3rd March 2016
Copyright © 2016 Cosine UK
Store
Date
In-Store
Customer Themes/ Messages
What did customershear,see and experience?
Seasonal Bay • Easter Confectionery
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Tesco Finest Meal Deal 2 £10: Supportedby
fridge signs and shelf barkers
Checkouts
(Theme,
Space,
Point Of Sale)
• N/A
This Weeks
Top 2 Deals
• Daffodils£1 a bunch
• Cadbury Creme Easter Eggs: £4 buy3 for
ÂŁ10
This Weeks
Top 2 Deals
(Fruit and
Vegetables)
• Tomatoesx 6:69p
• Mixed peppersx 3:99p
Copyright © 2016 Cosine UK
Store
Date
In-Store Customer Themes/ Messages
What did customershear,see and experience?
KeyTheme
• Mother'sDay:Withoverheadsigns onentry
First aisle consists of 16 bays of gifts,
confectioneryandaccessories for the
event,borderedwithhighsigns, bunting &
bus stops
Supporting
Themes
• Let'sDo Easter:High signs & bunting highlight
18 bays of confectionery& accessories for
the event
Key
Promotions
• Capri Sun: £2
• CadburysMini Eggs:£1
• Malteserspouches:£1
• Plenty KitchenRoll:£4
• Prosecco:£5/£5.48
• Bold Laundry:£3
• Comfort:£1.75
External / Car
Park
• Stacks:Car care items selected,CapriSun:
£2,Cadbury’s mini mix eggs:£2,Cadburys
mini eggs:ÂŁ1,Plenty kitchenroll: ÂŁ4,
Maltesers pouches:ÂŁ1,Kleenex balsam
tissues:ÂŁ1,prosecco:ÂŁ5.48
• Shippers:George home magazines
Front Of Store
(POS,
Shippers,
Stacks)
• Security Gate Shroud:Gillette fusion
proshield,Mother's Day, iTunes, Kenco
coffee:ÂŁ3,
• Stacks:Kleenex balsamtissues:£1/£2,Bold
laundry: ÂŁ3,Coco Pops:ÂŁ2,Weetabix:ÂŁ3,
Prosecco:ÂŁ5.48,Comfort:ÂŁ1.75,Plenty
kitchenroll: ÂŁ4,CapriSun: ÂŁ2,Maltesers
pouches:ÂŁ1
• Shelving:Laundryproducts selected£3
• Shippers:Mother's Daycards
• Asda FishmongersSelectionFish:£1.50
Roehampton
Thursday 3rd March 2016
Copyright © 2016 Cosine UK
Store
Date
In-Store
Customer Themes/ Messages
What did customershear,see and experience?
Seasonal Bay • Let'sDo Easter
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Awesome Outdoors:12 bays are onentry
promoting gardenaccessories- bordered
with high signs & bus stops
• George Clothing:½ price reducedclothing
racks near FOS
• Pocket More:Highsigns in the centralaisle
promoting the new slogan
Checkouts
(Theme,
Space,
Point Of Sale)
• Asda Banking:Leaflets
• Asda Mobile SimCard:£10
• Wire Baskets:Maltesers:£1,Cadburys mini
mix eggs:ÂŁ2,Kleenex balsamtissues:ÂŁ1
• Checkout Ends:Easter self eats
confectionery
This Weeks
Top 2 Deals
• Kleenex BalsamTissues:£1
• CadburysMini Mix Eggs:£2
This Weeks
Top 2 Deals
(Fruit and
Vegetables)
• PreparedFruit PacksSelected:2 for £3
• MushroomsSelected:£1
Copyright © 2016 Cosine UK
Store
Date
In-Store
Customer Themes/ Messages
What did customershear,see and experience?
KeyTheme
• Happy Mother'sDay:Highly advertisedon
entryand aroundthe store.Signs in the car
park
Supporting
Themes
• Easter:Bays of confectioneryborderedwith
high signs & bus stops
Key
Promotions
• BeefRoasting Joint:£6/kg
• Pork Leg Joint:£4
• Whole Chicken:£4
• Baileys:£12
• Orchid:£5
• Canti Prosecco:£6
• Comfy Dry Nappies:£4
• Mother'sDay Bouquet:£10
• FrozenMeal Deal:£3
• Signature Meal Deal for 2:£15
• Kellogg'sCerealsselected:2 for £3
• Ariel/ Fairy Laundry:£4
External / Car
Park
• Standee:Happymother's day:beef roasting
joint ÂŁ6/kg,pork leg joint ÂŁ4,whole chicken
ÂŁ4
• PavementsSigns:Baileys £12,potatoes
ÂŁ1.43/carrots47p/broccoli38p/ orchidÂŁ5,
Canti Prosecco ÂŁ6,comfydrynappies ÂŁ4,
Mother's Daybouquet ÂŁ10
Front Of Store
(POS,
Shippers,
Stacks)
• Security Gate Shroud:HappyMother's Day
• Stacks:Cadburys Easter eggs £1,Cadbury's
milk tray ÂŁ5,CantiProsecco ÂŁ6
• Display:Mothers Dayflowers
• Table Display:Freixenet cordonrosado seco
ÂŁ7
Weybridge
Thursday 3rd March 2016
Copyright © 2016 Cosine UK
Store
Date
In-Store
Customer Themes/ Messages
What did customershear,see and experience?
Seasonal Bay
• Mother'sDay:5 bays of confectionery,gifts
& accessoriesborderedwithhigh signs &
bus stops
• Easter:3 bay of confectionery- bordered
with high signs & bus stops
• Get Gardening/Planting:2 bays of
gardening accessories- borderedwithhigh
signs & bus stops
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Price Crunch:Signs promoting offersaround
the store
• Get Gardening/Planting:2 bays of
gardening accessories- borderedwithhigh
signs & bus stops
Checkouts
(Theme,
Space,
Point Of Sale)
• Mother'sDay Flowers& Cards
• TorresVina Sol Wine:£5
This Weeks
Top 2 Deals
• CadburysEaster Eggs:£1
• Mother'sDay Bouquet:£10
This Weeks
Top 2 Deals
(Fruit and
Vegetables)
• Mother'sDay VegetablePacks:32p
• Potatoes:£1.43/ Carrots47p/ Broccoli 38p
Copyright © 2016 Cosine UK
Store
Date
In-Store
Customer Themes/ Messages
What did customershear,see and experience?
KeyTheme
• Mother'sDay:Free standing displays at both
entrances highlypromoting the event with
accessories& gifts for the day
Supporting
Themes
• Easter:5 bays & numerous shipperssupport
seasonalconfectionery
Key
Promotions
• FlowersBouquet:£25
• Roasting Joints:Save 1/3
• Chilled Soups:Buyone get other free ½
price
• Meat/ Fish/ Poultry/ Delicatessen:3 for £10
• Oriental Groceries:3 for 2
• CookiesSelected:2 for £3
• Hot CrossBuns: 2 for £2.50
• Easter SelfEats:3 for 2
• LouisChaurey Champagne:½ price
External / Car
Park
• The Art Of Modern Essential Clothing
selected:25%off window display& door
signs
• Dine In For Two:£10- standee andwindow/
car park banners
• Mother'sDay:A window displaypromotes
the event
Front Of Store
(POS,
Shippers,
Stacks)
• FOSDisplay : Modernessentialclothing
selected:25%off
• Mother'sDay:Free standing displayof gifts &
accessories
• Display:flowers bouquet £25
• Free standing display: wine/champagne/
beers & ciders:buy6 save 25%
Brooklands
Thursday 3rd March 2016
Copyright © 2016 Cosine UK
Store
Date
In-Store
Customer Themes/ Messages
What did customershear,see and experience?
Seasonal Bay
• Easter:5 bays support seasonal
confectionery
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Modern Essential Clothingselected:25%off
• Wine/ Champagne/Beers& Ciders:Buy6
Save 25%
Checkouts
(Theme,
Space,
Point Of Sale)
• Hot CrossBuns: 2 for £2.50
• M&SBanking:Leaflets
This Weeks
Top 2 Deals
• Wine/ Champagne/Beers& Ciders:Buy6
Save 25%
• Dine In For Two:£10
This Weeks
Top 2 Deals
(Fruit and
Vegetables)
• Fruit Selected:2 for £5
• Vegetables/Salad/Fruit Selected:2 for £3
Copyright © 2016 Cosine UK
Store
Date
In-Store
Customer Themes/ Messages
What did customershear,see and experience?
KeyTheme
• Mother'sDay: Supportedbya free standing
display and 3 bays on entrysupporting
associatedproducts for the event
Supporting
Themes
• Easter:Easter Eggs onhigh shelves around
the store.5 bays support seasonal
confectioneryborderedwithhighsigns &
bus stops
Key
Promotions
• Meat/ Fish/ Poultry:3 for £10
• Easy To Cook Ready Meals:3 for £10
• MothersDay Chiller Meal Accessories:Save
1/3
• TissuesSelected:20%off
• Wine'sselected:Save 25%/2 for £12/save
1/3
External / Car
Park
• Sign: Pick your ownoffers
Front Of Store
(POS,
Shippers,
Stacks)
• Mother'sDay:A freestanding displayand3
bays on entry supporting associated
products for the event
Weybridge
Thursday 3rd March 2016
Copyright © 2016 Cosine UK
Store
Date
In-Store
Customer Themes/ Messages
What did customershear,see and experience?
Seasonal Bay
• Easter:5 bays support seasonal
confectioneryborderedwithhighsigns &
bus stops
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Pick Your OwnOffers: Signs aroundthe store
Checkouts
(Theme,
Space,
Point Of Sale)
• Mother'sDay:Gifts & accessories selected
• Hot CrossBuns: 2 for £2.50 checkout ends
• Waitrose recipe leaflets/ magazines
This Weeks
Top 2 Deals
• Laundry/ Cleaning productsSelected:½
price
• Hot CrossBuns: 2 for £2.50
This Weeks
Top 2 Deals
(Fruit and
Vegetables)
• Vegetablesselected:3 for 2
• Strawberries:Save 1/3
Copyright © 2016 Cosine UK
Store
Date
In-Store
Customer Themes/ Messages
What did customershear,see and experience?
KeyTheme • MothersDay:Supportedbyoverheadsigns
and header boards
Supporting
Themes
• Easter:Supportedbybus stops andfridge
signs
Key
Promotions
• J2O x4:½ price £2.34
• Pepsi:£2.19 buyone get one free
• Dunkable Luxury Biscuits:£1
• Roses/ M&Ms/ HeroesPouches:½ price £1
• FrozenMeal Deal:£5
• Ariel Capsules:½ price £3.64
External / Car
Park
• Banner : Supporting dishy winter warmers
promotion
• A Boards:Supporting various offers
Front Of Store
(POS,
Shippers,
Stacks)
• Display Of Confectionery,FlowersAnd Wine
For Mother'sDay Supported By Overhead
Signs
Stanway Colchester
Wednesday 2nd March 2016
Copyright © 2016 Cosine UK
Store
Date
In-Store
Customer Themes/ Messages
What did customershear,see and experience?
Seasonal Bay
• Easter:Be a goodEgg sloganon freezer
stickers andbus stops supporting Easter
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• FairtradeFortnight:Highlightedaroundthe
store withbus stops
• PalletsofBudweiser:Pack of 4 bottles £3.50
or a case of 12 bottles ÂŁ8
• Dishy winter warmers:Promotionto collect
cookware supportedbyoverheadsigns,
wobblers,shelf barkersandwall signs
• Every Day Low Prices:Fruit andvegetables
supportedbyoverheadsigns
Checkouts
(Theme,
Space,
Point Of Sale)
• FSDUs: Mother's Dayand Easter
confectionery
• Dump Bins: Various offers
This Weeks
Top 2 Deals
• Thirst PicketsKitchen Rollsx 2: ½ price £1.69
• Velvet Toilet Paper x 16 Rolls:£5
This Weeks
Top 2 Deals
(Fruit and
Vegetables)
• Cucumbers:45p
• Punnet Of Tomatoes:69p
Copyright © 2016 Cosine UK
Store
Date
In-Store
Customer Themes/ Messages
What did customershear,see and experience?
KeyTheme
• Mother'sDay:Withrelatedgifts onaisle end,
FSDUs of cards andA boardwith box of
chocolate offer
Supporting
Theme
• Easter:Severalbays,ladder racks andFSDUs
dedicatedto Easter confectionery
Key
Promotions
• WalkersTear And Share Crisps:£1
• WalkersCrispsx6:£1
External / Car
Park
• A board:Withmilk traychocolates at £4
• Window signs:Supporting dishywinter
warmers promotion
Front Of Store
(POS,
Shippers,
Stacks)
• Display:Various offers andFSDUs of mother's
day cards
Colchester
Wednesday 2nd March 2016
Copyright © 2016 Cosine UK
Store
Date
In-Store
Customer Themes/ Messages
What did customershear,see and experience?
Seasonal Bay • Dedicated to Easter confectionery
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Dishy Winter WarmersPromotion
• FrozenMeal Deal:£5 supportedby
overheadsigns.
Checkouts
(Theme,
Space,
Point Of Sale)
• Sign: Supporting pop to the co op sign up
for a cardtoday to earnpoints everytime
you shop.
• Velvet Toilet Paper x16 Rolls:£5 at
checkouts.
This Weeks
Top 2 Deals
• Velvet Toilet Paper x16:£5
• Milk Tray Chocolates:£4
This Weeks
Top 2 Deals
(Fruit and
Vegetables)
• Iceberg Lettuce:49p
• Cucumbers:45p
Copyright © 2016 Cosine UK
Store
Date
In-Store
Customer Themes/ Messages
What did customershear,see and experience?
KeyTheme
• Easter:Supportedthroughout the store with
various POS
Supporting
Themes
• Swap And Save:Supportedinstore by
overheadsigns
Key
Promotions
• Whole Large Scottish Chicken:£3.59
• ScottishSpring Water :4 x 2lbottles 99p
• Almat Laundry Gel:x21washes £1.99
• Thick Bleach:45p
• Iceberg Lettuce:29p
• Mixed Chillies
External / Car
Park
• Window Signs:Supporting Easter,Aldi
challenge and specialbuy mother's day
plants and flowers starting Thursday3rd
March
Front Of Store
(POS,
Shippers,
Stacks)
• Security Gate ShroudsAnd OverheadSign:
Supporting Easter
London Road, Colchester, Essex
Wednesday 2nd March 2016
Copyright © 2016 Cosine UK
Store
Date
In-Store
Customer Themes/ Messages
What did customershear,see and experience?
Seasonal Bay
• Dedicated To Easter Confectionery:
Supportedbyheader boards andoverhead
signs
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Mother'sDay Gifts:Supportedbyhanging
signs and header boards
Checkouts
(Theme,
Space,
Point Of Sale)
• Easter SignsOn The CheckoutsAnd Wrap
Around SignsSupporting TeamGB
This Weeks
Top 2 Deals
• BritishSirloinSteak:8oz £3.29
• King Prawns:£2.29
This Weeks
Top 2 Deals
(Fruit and
Vegetables)
• Celery:29p
• Broccoli:29p
Copyright © 2016 Cosine UK
Store
Date
In-Store
Customer Themes/ Messages
What did customershear,see and experience?
KeyTheme
• Pick Of The Week:Shallots/Potatoes/Pears/
Mushrooms:59p
• Pick Of The Week:TurkeyMince/Pork Loin
Chops /Haddock Fillets/DicedChicken
Breast:Save 1/3
• Easter:Large highsign on entry,4 bays of
seasonalconfectioneryandvarious shippers
aroundthe store support the event
Supporting
Themes
• Rock N' Road:Motorbike accessories in
various offersincentre aisle
Key
Promotions
• Sea Bass Fillets:£2.79
• Mackerel Fillets:£2.19
• Wet & Dry VacuumCleaner:£34.99
• NewgateBaked Beans:4 for £1
• Thirst PocketsKitchen Roll:£2.99
• Formil Laundry:£5.99
• FloralysKitchenTowels:£1.89
External / Car
Park
• Sign: Discovernew ideas
• Pavement Sign:Pick of the week:shallots/
potatoes/pears/mushrooms:59p
• Window Signs:Mother's Dayflowers/Wild
Caught Fish
Front Of Store
(POS,
Shippers,
Stacks)
• Display:Flower market
• Stacks:Bottledwater multipacks selected
• Sign: CLIC charity
Leatherhead
Thursday 3rd March 2016
Copyright © 2016 Cosine UK
Store
Date
In-Store
Customer Themes/ Messages
What did customershear,see and experience?
Seasonal Bay
• Easter:4 bays of seasonalconfectionery
• Deluxe Range:4 bays of selecteditemin the
range
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Mother'sDay:Cardshipper onentry,plus a
window sign of flowers
Checkouts
(Theme,
Space,
Point Of Sale)
• Checkouts:Driedfruit/nuts/seeds
• Stack:Thirst pockets kitchenroll£2.99
• Card Shipper:Mother's day
This Weeks
Top 2 Deals
• Flip- Up Helmet:£39.99
• Turkey Mince/ Pork Loin Chops/Haddock
Fillets/ Diced ChickenBreast:Save 1/3
This Weeks
Top 2 Deals
(Fruit and
Vegetables)
• Shallots/ Potatoes/ Pears/Mushrooms:59p
Copyright © 2016 Cosine UK

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Grocery Intelligence Report

  • 2. CosineHighlights Sunday 1st February– Saturday 7th February Lead Customer Message Secondary Supporting Message Top 2 Deals • MothersDay • SportsRelief • RosesChocolatesInA Box:ÂŁ2 • IndianMeal For 4:ÂŁ10 • MothersDay • Easter • CadburysEaster Eggs:3 for ÂŁ10 • Lindt ChocolateBoxes:ÂŁ3.50 • MothersDay • LetsDo Easter • Kleenex BalsamTissues:ÂŁ1 • CadburysMini Mix Eggs:ÂŁ2 • MothersDay • Easter • CadburysEaster Eggs:ÂŁ1 • Mother'sDay Bouquet:ÂŁ10 • MothersDay • Easter • Wine/ Champagne/Beers& Ciders:Buy 6 Save 25% • Dine In For Two:ÂŁ10 • Mothersday • Easter • Laundry/ Cleaning products selected:½ price • Hot CrossBuns: 2 for ÂŁ2.50 • MothersDay • Easter • Thirst PicketsKitchen Rollsx2:½ price ÂŁ1.69 • Velvet Toilet Paper X 16 RolĹ‚s:ÂŁ5 • Easter • Swap and Save • BritishSirloinSteak 8oz:ÂŁ3.29 • King Prawns:ÂŁ2.29 • Easter • Pick Of the Week • Rock N Road • Flip Up Helmet:ÂŁ39.99 • Turkey Mince/ Pork Loin Chops /Haddock Fillets/Diced Chicken Breast:Save 1/3 Copyright © 2016 Cosine UK
  • 3. Store Date In-Store Customer Themes/ Messages What did customershear,see and experience? KeyTheme • Mother'sDay: Supportedbyoverheadsigns, bus stops,header boards,andwobblers Supporting Themes • Sport Relief:Supportedinstore with overheadsigns snow ploughs andshelf fins Key Promotions • Cathedral City Cheddar:ÂŁ2.50saveÂŁ1 • Pizza Express:ÂŁ2.50 saveÂŁ1.50 • Bertolli Spread:ÂŁ1fromÂŁ1.90 • ChickenBreast Fillets:650g ÂŁ4 • WalkersCrispsx 6: ÂŁ1 • Napolina TinTomatoesx 4:3.50 to ÂŁ2 External / Car Park • BannersAnd A Boards:Supporting Mother's Day and Easter • A Boards: Supporting Sport Relief Front Of Store (POS, Shippers, Stacks) • Standee: Supporting Mother's Day • Security Gate Shrouds:Supporting Indian meal for 4 ÂŁ10 • BucketsOfFreshFlowers • Overhead Signs:Supporting Sport Relief and Sport Relief t-shirts Colchester Thursday 3rd March 2016 Copyright © 2016 Cosine UK
  • 4. Store Date In-Store Customer Themes/ Messages What did customershear,see and experience? Seasonal Bay • Easter Confectionery And Gifts:Supported by header boards,shelf edge strips andbus stops In Store Activity (Value Aisle Plinths/In Aisle Events) • Collect KidsVouchers:Hello spring supportedbyoverheadsigns andshelf fins Checkouts (Theme, Space, Point Of Sale) • Sport Relief:Overheadsigns and merchandise bycheckouts This Weeks Top 2 Deals • RosesChocolatesInA Box:ÂŁ2 • IndianMeal For 4:ÂŁ10 This Weeks Top 2 Deals (Fruit and Vegetables) • Grapes:ÂŁ1.50 fromÂŁ2 • Strawberries:ÂŁ2 fromÂŁ3 Copyright © 2016 Cosine UK
  • 5. Store Date In-Store Customer Themes/ Messages What did customershear,see and experience? KeyTheme • Mother'sDay :Supportedbyheader boards, bus stops,tax discs andwindow signs Supporting Themes • Easter:SupportedbyFSDUs aroundthe store Key Promotions • Jack Daniels:ÂŁ18 • Barefoot Rose:ÂŁ5.50 • Ferrero Rocher:ÂŁ3.50 • Jaffa Cakes:½ Price 67p • Digestives:ÂŁ1.65 To ÂŁ1 External / Car Park • A boards:Supporting Mother'sDay,Sport Relief and offers • Window signs:Supporting Mother's Dayand kids active vouchers Front Of Store (POS, Shippers, Stacks) • N/A Colchester Thursday 3rd March 2016 Copyright © 2016 Cosine UK
  • 6. Store Date In-Store Customer Themes/ Messages What did customershear,see and experience? Seasonal Bay • Mother'sDay:Supportedbyheader boards and bus stops In Store Activity (Value Aisle Plinths/In Aisle Events) • Sport Relief: Supportedbybunting,shelf barkers andmerchandise onladder racks • Kids Active Vouchers:Supportedbybunting and window signs • IndianMeal For 2:ÂŁ6 supportedbyshelf fins Checkouts (Theme, Space, Point Of Sale) • Bunting Supporting Active KidsVouchers This Weeks Top 2 Deals • WalkersCrispsx 6: ÂŁ1 • Coca Cola x 6: ÂŁ2.50 This Weeks Top 2 Deals (Fruit and Vegetables) • Asparagus:ÂŁ1.75 to ÂŁ1.50 • Taste The Difference Oranges:ÂŁ1.85to ÂŁ1.60 Copyright © 2016 Cosine UK
  • 7. Store Date In-Store Customer Themes/ Messages What did customershear,see and experience? KeyTheme • Mother'sDay:The first aisle supports 14 bays of confectionery,gifts & accessories for the event.Highlighted with overheadsigns,bus stops & balloons Supporting Themes • Easter:12 bays of seasonalconfectionery borderedwithbus stops • Tesco Brand Guarantee:Highlyadvertised on entryand aroundthe store • All Nice & Clean:8 bays promote cleaning products at reducedprices Key Promotions • Lindt chocolateboxes:ÂŁ3.50 • Maryland Biscuits:ÂŁ1 • CadburysChocolateFingers:Better than½ price • Butterkist popcorn:½ price • Persil/ Comfort:½ price • Lucozade Sport:½ price • Tesco Finest Meal Deal:ÂŁ10 External / Car Park • Signs: Tesco brandguarantee Front Of Store (POS, Shippers, Stacks) • Security Gate Shrouds: Tesco brand guarantee • Stacks:Marylandbiscuits:ÂŁ1,Cadbury’s chocolate fingers betterthan½ price, Cadbury’s Easter eggs:3 for ÂŁ10,Lindt chocolate boxes:ÂŁ3.50,Butterkist popcorn: ½ price Sunbury Thursday 3rd March 2016 Copyright © 2016 Cosine UK
  • 8. Store Date In-Store Customer Themes/ Messages What did customershear,see and experience? Seasonal Bay • Easter:12 bays of seasonalconfectionery borderedwithbus stops In Store Activity (Value Aisle Plinths/In Aisle Events) • Big Night In: Highlighted on bus stops in the crisps snaking area. • FF Clothing Sale:Up to 50%off sales highlighted with overheadsigns Checkouts (Theme, Space, Point Of Sale) • Stacks:Cadbury’s Easter Eggs:3 for ÂŁ10 • Tesco Banking:Leaflets • MothersDay Flower Baskets This Weeks Top 2 Deals • Cadbury’sEaster Eggs:3 for ÂŁ10 • Lindt ChocolateBoxes:ÂŁ3.50 This Weeks Top 2 Deals (Fruit and Vegetables) • Strawberries/ Raspberries/ Plums/ Red/ Black seedlessgrapes:ÂŁ2 • Vegetablesselected:69p Copyright © 2016 Cosine UK
  • 9. Store Date In-Store Customer Themes/ Messages What did customershear,see and experience? KeyTheme • Easter:Confectioneryonaisle enddisplays, high shelves andFSDUs Supporting Themes • Mother'sDay:FSDU’s of cards andladder rack with gifts Key Promotions • Jaffa Cakes:½ price 62p • Cadbury ChocolateFingers:½ price ÂŁ1 • WalkersCrispsx 6: ÂŁ1 • MaltesersPouches:ÂŁ1 • Pizza Express:½ price ÂŁ2.25 • Uncle BensRice:ÂŁ1 save 56p External / Car Park • Window sign: Advertising Proseccoat ÂŁ6.50 Front Of Store (POS, Shippers, Stacks) • Large Display OfFresh FlowersOn Sale Colchester Thursday 3rd March 2016 Copyright © 2016 Cosine UK
  • 10. Store Date In-Store Customer Themes/ Messages What did customershear,see and experience? Seasonal Bay • Easter Confectionery In Store Activity (Value Aisle Plinths/In Aisle Events) • Tesco Finest Meal Deal 2 ÂŁ10: Supportedby fridge signs and shelf barkers Checkouts (Theme, Space, Point Of Sale) • N/A This Weeks Top 2 Deals • DaffodilsÂŁ1 a bunch • Cadbury Creme Easter Eggs: ÂŁ4 buy3 for ÂŁ10 This Weeks Top 2 Deals (Fruit and Vegetables) • Tomatoesx 6:69p • Mixed peppersx 3:99p Copyright © 2016 Cosine UK
  • 11. Store Date In-Store Customer Themes/ Messages What did customershear,see and experience? KeyTheme • Mother'sDay:Withoverheadsigns onentry First aisle consists of 16 bays of gifts, confectioneryandaccessories for the event,borderedwithhighsigns, bunting & bus stops Supporting Themes • Let'sDo Easter:High signs & bunting highlight 18 bays of confectionery& accessories for the event Key Promotions • Capri Sun: ÂŁ2 • CadburysMini Eggs:ÂŁ1 • Malteserspouches:ÂŁ1 • Plenty KitchenRoll:ÂŁ4 • Prosecco:ÂŁ5/ÂŁ5.48 • Bold Laundry:ÂŁ3 • Comfort:ÂŁ1.75 External / Car Park • Stacks:Car care items selected,CapriSun: ÂŁ2,Cadbury’s mini mix eggs:ÂŁ2,Cadburys mini eggs:ÂŁ1,Plenty kitchenroll: ÂŁ4, Maltesers pouches:ÂŁ1,Kleenex balsam tissues:ÂŁ1,prosecco:ÂŁ5.48 • Shippers:George home magazines Front Of Store (POS, Shippers, Stacks) • Security Gate Shroud:Gillette fusion proshield,Mother's Day, iTunes, Kenco coffee:ÂŁ3, • Stacks:Kleenex balsamtissues:ÂŁ1/ÂŁ2,Bold laundry: ÂŁ3,Coco Pops:ÂŁ2,Weetabix:ÂŁ3, Prosecco:ÂŁ5.48,Comfort:ÂŁ1.75,Plenty kitchenroll: ÂŁ4,CapriSun: ÂŁ2,Maltesers pouches:ÂŁ1 • Shelving:Laundryproducts selectedÂŁ3 • Shippers:Mother's Daycards • Asda FishmongersSelectionFish:ÂŁ1.50 Roehampton Thursday 3rd March 2016 Copyright © 2016 Cosine UK
  • 12. Store Date In-Store Customer Themes/ Messages What did customershear,see and experience? Seasonal Bay • Let'sDo Easter In Store Activity (Value Aisle Plinths/In Aisle Events) • Awesome Outdoors:12 bays are onentry promoting gardenaccessories- bordered with high signs & bus stops • George Clothing:½ price reducedclothing racks near FOS • Pocket More:Highsigns in the centralaisle promoting the new slogan Checkouts (Theme, Space, Point Of Sale) • Asda Banking:Leaflets • Asda Mobile SimCard:ÂŁ10 • Wire Baskets:Maltesers:ÂŁ1,Cadburys mini mix eggs:ÂŁ2,Kleenex balsamtissues:ÂŁ1 • Checkout Ends:Easter self eats confectionery This Weeks Top 2 Deals • Kleenex BalsamTissues:ÂŁ1 • CadburysMini Mix Eggs:ÂŁ2 This Weeks Top 2 Deals (Fruit and Vegetables) • PreparedFruit PacksSelected:2 for ÂŁ3 • MushroomsSelected:ÂŁ1 Copyright © 2016 Cosine UK
  • 13. Store Date In-Store Customer Themes/ Messages What did customershear,see and experience? KeyTheme • Happy Mother'sDay:Highly advertisedon entryand aroundthe store.Signs in the car park Supporting Themes • Easter:Bays of confectioneryborderedwith high signs & bus stops Key Promotions • BeefRoasting Joint:ÂŁ6/kg • Pork Leg Joint:ÂŁ4 • Whole Chicken:ÂŁ4 • Baileys:ÂŁ12 • Orchid:ÂŁ5 • Canti Prosecco:ÂŁ6 • Comfy Dry Nappies:ÂŁ4 • Mother'sDay Bouquet:ÂŁ10 • FrozenMeal Deal:ÂŁ3 • Signature Meal Deal for 2:ÂŁ15 • Kellogg'sCerealsselected:2 for ÂŁ3 • Ariel/ Fairy Laundry:ÂŁ4 External / Car Park • Standee:Happymother's day:beef roasting joint ÂŁ6/kg,pork leg joint ÂŁ4,whole chicken ÂŁ4 • PavementsSigns:Baileys ÂŁ12,potatoes ÂŁ1.43/carrots47p/broccoli38p/ orchidÂŁ5, Canti Prosecco ÂŁ6,comfydrynappies ÂŁ4, Mother's Daybouquet ÂŁ10 Front Of Store (POS, Shippers, Stacks) • Security Gate Shroud:HappyMother's Day • Stacks:Cadburys Easter eggs ÂŁ1,Cadbury's milk tray ÂŁ5,CantiProsecco ÂŁ6 • Display:Mothers Dayflowers • Table Display:Freixenet cordonrosado seco ÂŁ7 Weybridge Thursday 3rd March 2016 Copyright © 2016 Cosine UK
  • 14. Store Date In-Store Customer Themes/ Messages What did customershear,see and experience? Seasonal Bay • Mother'sDay:5 bays of confectionery,gifts & accessoriesborderedwithhigh signs & bus stops • Easter:3 bay of confectionery- bordered with high signs & bus stops • Get Gardening/Planting:2 bays of gardening accessories- borderedwithhigh signs & bus stops In Store Activity (Value Aisle Plinths/In Aisle Events) • Price Crunch:Signs promoting offersaround the store • Get Gardening/Planting:2 bays of gardening accessories- borderedwithhigh signs & bus stops Checkouts (Theme, Space, Point Of Sale) • Mother'sDay Flowers& Cards • TorresVina Sol Wine:ÂŁ5 This Weeks Top 2 Deals • CadburysEaster Eggs:ÂŁ1 • Mother'sDay Bouquet:ÂŁ10 This Weeks Top 2 Deals (Fruit and Vegetables) • Mother'sDay VegetablePacks:32p • Potatoes:ÂŁ1.43/ Carrots47p/ Broccoli 38p Copyright © 2016 Cosine UK
  • 15. Store Date In-Store Customer Themes/ Messages What did customershear,see and experience? KeyTheme • Mother'sDay:Free standing displays at both entrances highlypromoting the event with accessories& gifts for the day Supporting Themes • Easter:5 bays & numerous shipperssupport seasonalconfectionery Key Promotions • FlowersBouquet:ÂŁ25 • Roasting Joints:Save 1/3 • Chilled Soups:Buyone get other free ½ price • Meat/ Fish/ Poultry/ Delicatessen:3 for ÂŁ10 • Oriental Groceries:3 for 2 • CookiesSelected:2 for ÂŁ3 • Hot CrossBuns: 2 for ÂŁ2.50 • Easter SelfEats:3 for 2 • LouisChaurey Champagne:½ price External / Car Park • The Art Of Modern Essential Clothing selected:25%off window display& door signs • Dine In For Two:ÂŁ10- standee andwindow/ car park banners • Mother'sDay:A window displaypromotes the event Front Of Store (POS, Shippers, Stacks) • FOSDisplay : Modernessentialclothing selected:25%off • Mother'sDay:Free standing displayof gifts & accessories • Display:flowers bouquet ÂŁ25 • Free standing display: wine/champagne/ beers & ciders:buy6 save 25% Brooklands Thursday 3rd March 2016 Copyright © 2016 Cosine UK
  • 16. Store Date In-Store Customer Themes/ Messages What did customershear,see and experience? Seasonal Bay • Easter:5 bays support seasonal confectionery In Store Activity (Value Aisle Plinths/In Aisle Events) • Modern Essential Clothingselected:25%off • Wine/ Champagne/Beers& Ciders:Buy6 Save 25% Checkouts (Theme, Space, Point Of Sale) • Hot CrossBuns: 2 for ÂŁ2.50 • M&SBanking:Leaflets This Weeks Top 2 Deals • Wine/ Champagne/Beers& Ciders:Buy6 Save 25% • Dine In For Two:ÂŁ10 This Weeks Top 2 Deals (Fruit and Vegetables) • Fruit Selected:2 for ÂŁ5 • Vegetables/Salad/Fruit Selected:2 for ÂŁ3 Copyright © 2016 Cosine UK
  • 17. Store Date In-Store Customer Themes/ Messages What did customershear,see and experience? KeyTheme • Mother'sDay: Supportedbya free standing display and 3 bays on entrysupporting associatedproducts for the event Supporting Themes • Easter:Easter Eggs onhigh shelves around the store.5 bays support seasonal confectioneryborderedwithhighsigns & bus stops Key Promotions • Meat/ Fish/ Poultry:3 for ÂŁ10 • Easy To Cook Ready Meals:3 for ÂŁ10 • MothersDay Chiller Meal Accessories:Save 1/3 • TissuesSelected:20%off • Wine'sselected:Save 25%/2 for ÂŁ12/save 1/3 External / Car Park • Sign: Pick your ownoffers Front Of Store (POS, Shippers, Stacks) • Mother'sDay:A freestanding displayand3 bays on entry supporting associated products for the event Weybridge Thursday 3rd March 2016 Copyright © 2016 Cosine UK
  • 18. Store Date In-Store Customer Themes/ Messages What did customershear,see and experience? Seasonal Bay • Easter:5 bays support seasonal confectioneryborderedwithhighsigns & bus stops In Store Activity (Value Aisle Plinths/In Aisle Events) • Pick Your OwnOffers: Signs aroundthe store Checkouts (Theme, Space, Point Of Sale) • Mother'sDay:Gifts & accessories selected • Hot CrossBuns: 2 for ÂŁ2.50 checkout ends • Waitrose recipe leaflets/ magazines This Weeks Top 2 Deals • Laundry/ Cleaning productsSelected:½ price • Hot CrossBuns: 2 for ÂŁ2.50 This Weeks Top 2 Deals (Fruit and Vegetables) • Vegetablesselected:3 for 2 • Strawberries:Save 1/3 Copyright © 2016 Cosine UK
  • 19. Store Date In-Store Customer Themes/ Messages What did customershear,see and experience? KeyTheme • MothersDay:Supportedbyoverheadsigns and header boards Supporting Themes • Easter:Supportedbybus stops andfridge signs Key Promotions • J2O x4:½ price ÂŁ2.34 • Pepsi:ÂŁ2.19 buyone get one free • Dunkable Luxury Biscuits:ÂŁ1 • Roses/ M&Ms/ HeroesPouches:½ price ÂŁ1 • FrozenMeal Deal:ÂŁ5 • Ariel Capsules:½ price ÂŁ3.64 External / Car Park • Banner : Supporting dishy winter warmers promotion • A Boards:Supporting various offers Front Of Store (POS, Shippers, Stacks) • Display Of Confectionery,FlowersAnd Wine For Mother'sDay Supported By Overhead Signs Stanway Colchester Wednesday 2nd March 2016 Copyright © 2016 Cosine UK
  • 20. Store Date In-Store Customer Themes/ Messages What did customershear,see and experience? Seasonal Bay • Easter:Be a goodEgg sloganon freezer stickers andbus stops supporting Easter In Store Activity (Value Aisle Plinths/In Aisle Events) • FairtradeFortnight:Highlightedaroundthe store withbus stops • PalletsofBudweiser:Pack of 4 bottles ÂŁ3.50 or a case of 12 bottles ÂŁ8 • Dishy winter warmers:Promotionto collect cookware supportedbyoverheadsigns, wobblers,shelf barkersandwall signs • Every Day Low Prices:Fruit andvegetables supportedbyoverheadsigns Checkouts (Theme, Space, Point Of Sale) • FSDUs: Mother's Dayand Easter confectionery • Dump Bins: Various offers This Weeks Top 2 Deals • Thirst PicketsKitchen Rollsx 2: ½ price ÂŁ1.69 • Velvet Toilet Paper x 16 Rolls:ÂŁ5 This Weeks Top 2 Deals (Fruit and Vegetables) • Cucumbers:45p • Punnet Of Tomatoes:69p Copyright © 2016 Cosine UK
  • 21. Store Date In-Store Customer Themes/ Messages What did customershear,see and experience? KeyTheme • Mother'sDay:Withrelatedgifts onaisle end, FSDUs of cards andA boardwith box of chocolate offer Supporting Theme • Easter:Severalbays,ladder racks andFSDUs dedicatedto Easter confectionery Key Promotions • WalkersTear And Share Crisps:ÂŁ1 • WalkersCrispsx6:ÂŁ1 External / Car Park • A board:Withmilk traychocolates at ÂŁ4 • Window signs:Supporting dishywinter warmers promotion Front Of Store (POS, Shippers, Stacks) • Display:Various offers andFSDUs of mother's day cards Colchester Wednesday 2nd March 2016 Copyright © 2016 Cosine UK
  • 22. Store Date In-Store Customer Themes/ Messages What did customershear,see and experience? Seasonal Bay • Dedicated to Easter confectionery In Store Activity (Value Aisle Plinths/In Aisle Events) • Dishy Winter WarmersPromotion • FrozenMeal Deal:ÂŁ5 supportedby overheadsigns. Checkouts (Theme, Space, Point Of Sale) • Sign: Supporting pop to the co op sign up for a cardtoday to earnpoints everytime you shop. • Velvet Toilet Paper x16 Rolls:ÂŁ5 at checkouts. This Weeks Top 2 Deals • Velvet Toilet Paper x16:ÂŁ5 • Milk Tray Chocolates:ÂŁ4 This Weeks Top 2 Deals (Fruit and Vegetables) • Iceberg Lettuce:49p • Cucumbers:45p Copyright © 2016 Cosine UK
  • 23. Store Date In-Store Customer Themes/ Messages What did customershear,see and experience? KeyTheme • Easter:Supportedthroughout the store with various POS Supporting Themes • Swap And Save:Supportedinstore by overheadsigns Key Promotions • Whole Large Scottish Chicken:ÂŁ3.59 • ScottishSpring Water :4 x 2lbottles 99p • Almat Laundry Gel:x21washes ÂŁ1.99 • Thick Bleach:45p • Iceberg Lettuce:29p • Mixed Chillies External / Car Park • Window Signs:Supporting Easter,Aldi challenge and specialbuy mother's day plants and flowers starting Thursday3rd March Front Of Store (POS, Shippers, Stacks) • Security Gate ShroudsAnd OverheadSign: Supporting Easter London Road, Colchester, Essex Wednesday 2nd March 2016 Copyright © 2016 Cosine UK
  • 24. Store Date In-Store Customer Themes/ Messages What did customershear,see and experience? Seasonal Bay • Dedicated To Easter Confectionery: Supportedbyheader boards andoverhead signs In Store Activity (Value Aisle Plinths/In Aisle Events) • Mother'sDay Gifts:Supportedbyhanging signs and header boards Checkouts (Theme, Space, Point Of Sale) • Easter SignsOn The CheckoutsAnd Wrap Around SignsSupporting TeamGB This Weeks Top 2 Deals • BritishSirloinSteak:8oz ÂŁ3.29 • King Prawns:ÂŁ2.29 This Weeks Top 2 Deals (Fruit and Vegetables) • Celery:29p • Broccoli:29p Copyright © 2016 Cosine UK
  • 25. Store Date In-Store Customer Themes/ Messages What did customershear,see and experience? KeyTheme • Pick Of The Week:Shallots/Potatoes/Pears/ Mushrooms:59p • Pick Of The Week:TurkeyMince/Pork Loin Chops /Haddock Fillets/DicedChicken Breast:Save 1/3 • Easter:Large highsign on entry,4 bays of seasonalconfectioneryandvarious shippers aroundthe store support the event Supporting Themes • Rock N' Road:Motorbike accessories in various offersincentre aisle Key Promotions • Sea Bass Fillets:ÂŁ2.79 • Mackerel Fillets:ÂŁ2.19 • Wet & Dry VacuumCleaner:ÂŁ34.99 • NewgateBaked Beans:4 for ÂŁ1 • Thirst PocketsKitchen Roll:ÂŁ2.99 • Formil Laundry:ÂŁ5.99 • FloralysKitchenTowels:ÂŁ1.89 External / Car Park • Sign: Discovernew ideas • Pavement Sign:Pick of the week:shallots/ potatoes/pears/mushrooms:59p • Window Signs:Mother's Dayflowers/Wild Caught Fish Front Of Store (POS, Shippers, Stacks) • Display:Flower market • Stacks:Bottledwater multipacks selected • Sign: CLIC charity Leatherhead Thursday 3rd March 2016 Copyright © 2016 Cosine UK
  • 26. Store Date In-Store Customer Themes/ Messages What did customershear,see and experience? Seasonal Bay • Easter:4 bays of seasonalconfectionery • Deluxe Range:4 bays of selecteditemin the range In Store Activity (Value Aisle Plinths/In Aisle Events) • Mother'sDay:Cardshipper onentry,plus a window sign of flowers Checkouts (Theme, Space, Point Of Sale) • Checkouts:Driedfruit/nuts/seeds • Stack:Thirst pockets kitchenrollÂŁ2.99 • Card Shipper:Mother's day This Weeks Top 2 Deals • Flip- Up Helmet:ÂŁ39.99 • Turkey Mince/ Pork Loin Chops/Haddock Fillets/ Diced ChickenBreast:Save 1/3 This Weeks Top 2 Deals (Fruit and Vegetables) • Shallots/ Potatoes/ Pears/Mushrooms:59p Copyright © 2016 Cosine UK