Pancake Theory: How to make your native advertising campaigns profitable using our T.U.B.E. method - by Convertize

1. The pancake theory Reading time : 57 seconds
…and how to make your
Native Advertising
campaigns profitable

2. To make good pancakes
you first need to have a good mixture
Your traffic

3. A process for filtering the mixture
like a fine mesh sieve
Optimisation
process

4. And, of course, you’ll need to work hard
to reach the best results Your clients

5. You need a good process
and to work hard on
optimisation
Managing your native ad campaigns is the same thing

6. Native Advertising
is the alternative to Display
Native advertising first appeared
in the US towards the end of 2012
as an alternative to the classic
Display advertising
The effectiveness of classic forms of
advertising (banners, pop-ups…) is in free
fall, with average click rates falling from 9%
in 2000 to less than 0.1% in 2014
20082000 2012
Click rate % for Display (banners)
Convertize has been
managing campaigns on
Ligatus since 2008, and on
Outbrain and Taboola since
2012!

7. Based (loosely) on the pancake theory
we have created T.U.B.E
T.U.B.Ea fully optimised process
for native advertising

8. T.U.B.E…
Time
User segments
Behaviour
Experiment

9. Time The right message at the
right time

10. User segments
Identify optimal user
segments for each offer

11. Behaviour
Measure and analyse
behaviour

12. Experiment
Constantly test new
variations

13. Do you want to boost your
native advertising campaigns?
Contact Us
inbound@convertize.com
+44 (0)20 3675 9000
http://www.convertize.com/native-advertising-agency.htm
or take a look at our website: