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Pancake Theory [native advertising]

Pancake Theory: How to make your native advertising campaigns profitable using our T.U.B.E. method - by Convertize

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Pancake Theory [native advertising]

  1. 1. The pancake theory Reading time : 57 seconds …and how to make your Native Advertising campaigns profitable
  2. 2. To make good pancakes you first need to have a good mixture Your traffic
  3. 3. A process for filtering the mixture like a fine mesh sieve Optimisation process
  4. 4. And, of course, you’ll need to work hard to reach the best results Your clients
  5. 5. You need a good process and to work hard on optimisation Managing your native ad campaigns is the same thing
  6. 6. Native Advertising is the alternative to Display Native advertising first appeared in the US towards the end of 2012 as an alternative to the classic Display advertising The effectiveness of classic forms of advertising (banners, pop-ups…) is in free fall, with average click rates falling from 9% in 2000 to less than 0.1% in 2014 20082000 2012 Click rate % for Display (banners) Convertize has been managing campaigns on Ligatus since 2008, and on Outbrain and Taboola since 2012!
  7. 7. Based (loosely) on the pancake theory we have created T.U.B.E T.U.B.Ea fully optimised process for native advertising
  8. 8. T.U.B.E… Time User segments Behaviour Experiment
  9. 9. Time The right message at the right time
  10. 10. User segments Identify optimal user segments for each offer
  11. 11. Behaviour Measure and analyse behaviour
  12. 12. Experiment Constantly test new variations
  13. 13. Do you want to boost your native advertising campaigns? Contact Us
 +44 (0)20 3675 9000 or take a look at our website: