Presented at CONUL conference, June 2016, Athlone, Ireland by James Molloy and Joshua Clarke

1. IN
WINyou can’t
if you’re not
Working with UCD
Student Digital Ambassadors
CONUL
Annual
Conference
2016
Athlone
Josh Clark
@jclark923
James Molloy
@jpjmolloy
UCD
Library

2. collaboration

3. WIN WIN
student engagement
good publicity
user perspective
first hand experience
end product
self promotion

4. 3
projects
2
weeks

5. library projects
create a
video to use
for library
orientation
2 x months
2 x students
8 x hours
contribute to
library social
media
2 x months
2 x students
6 x hours
library digital
resources
focus group
1 x week
9 x students
2 x hours
(each)

6. it’s a bit of
a gamble

7. library
orientation
video

8. https://www.youtube.com/watch?v=RZe92VqxuXM

9. focus
group
candid views and constructive criticism
valuable qualitative
(written and oral)
feedback
a broad mix of students and disciplines visibility
layout/design
relevancy

10. social media
project

11. 3 tweets
(minimum) per week
for a month

13. 3 posts
(minimum) per
week for a month

14. ...& 3 blog posts

15. excerpts
I started off the year hating the library...
At first I was terrified of going to the library
to study.
Moral of the story, do the library tour!
My first book hunt in the library did not go well at all.
Yes, I got lost in the library
...the mystical wonderland that is JSTOR.
Thank god for the free access.
the library is one of the hearts of UCD, and it’s time we
showed it some love.

16. questions, questions...
overall
quality of
service?
how do you use
the library?* your study habits?
*do you use it at all?
a favourite resource
or facility?pet
peeves?
suggestions based
on experience?

17. in hindsight...
would plan more
take a more holistic approach
is social media the way to go?
Needs a clear end product?
need clear aims & objectives - e.g., Instagram
challenge?

18. ambassador feedback
provide more direction
invite ambassadors to
library events
timing is everything!
“I really enjoyed taking part in
this initiative. Having never
used Twitter before the library
has convinced me to get one
and I'm definitely hoping to
blog more in the future.”

19. Would we
do it again Yes
but…...

20. may need to be
an in-house
production
no guarantees
of success
overheads volunteers

21. josh clark
outreach librarian
@jclark923
james molloy
college liaison librarian
@jpjmolloy
UCD Library
(all original photos by the authors)