SlideShare a Scribd company logo
1 of 10
contentsparks.com
Email Marketing Statistics
contentsparks.com
44%
Of email recipients
made at least one
purchase last year
based on a
promotional email.
33%
Of email recipients
open email based
on subject line
alone.
64%
Of people say
they open an
email because of
the subject line.
Convinceandconvert.com
Chadwick Martin Bailey
Convinceandconvert.com
contentsparks.com
About ½
an email
list will be
active,
opening
or clicking
on emails.
Epsilon
contentsparks.com
Perform
the best
“Money”
“Revenue
”
“Profit”
Subjects
lines with
Adestra
contentsparks.com
7 in 10
people
say they made use
of a coupon
or discount
from a marketing email
in the past week
Blue Kangaroo
contentsparks.com
Monday
Emails have the highest
revenue per email
Experian
contentsparks.com
64%
Of decision-makers
Read their emails
Via mobile devices
TopRankBlog
contentsparks.com
For every spent on email marketing,
the average ROI is about
Experian
contentsparks.com
Seconds0.00000035One email is
sent every
…that’s emails every day.
Email Marketing Reports
contentsparks.com
Want to Learn More?
Email Marketing Essentials – How to Build a Loyal
List of Subscribers
ContentSparks.com/LoyalList

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Email Marketing Statistics