Learn about the latest tools for analysing trends, writing headlines, editing and more in this presentation by our Junior Content Strategist, Amy Pyett.

1. Google Trends &
Sneaky Tools for
Content Writing
By Amy Pyett, Junior Content Strategist

2. What is it?
oMarketing insight and analysis tool
oBased on google search
oShows how often a particular search-term is
entered relative to the total search-volume
oUses data from 2004 onwards
GOOGLE TRENDS

3. GOOGLE TRENDS
How can we use it?
oKeyword research – discover how popular certain
keywords are which can be used for SEO through
inclusion in content or use in adwords
oIndustry monitoring – Is the industry trending up or
down? Are many people asking questions about
the industry?
oContent ideas – discover what queries people are
entering into google. Once you know what
questions people are asking, you can better
answer them

4. What is it?
o Online tool for
analysing headlines
o Gives your headline a
‘score’ based on an
analysis of the overall
structure, grammar
and readability
http://coschedule.com/
headline-analyzer
HEADLINE ANALYSER
How can we use it?
o Check blog post and
media release
headings for
effectiveness based
on the analysed
categories.
o In general - provides
helpful insights into
writing a good
heading.

5. What is it?
o Generates a list of
blog topics/headings
based on your chosen
keywords
http://www.hubspot.co
m/blog-topic-generator
BLOG TOPIC GENERATOR
How can we use it?
o The suggestions are
repetitive – can be
used when in dire
need of inspiration

6. What is it?
o A tool that assigns a
readability score to
your writing
o It also highlights
adverbs, passive
voice, and phrases
that you can simplify
http://www.hemingwaya
pp.com/
HEMMINGWAY APP
How can we use it?
o Basic editing
o Check readability

7. What is it?
o An online writing aid
which identifies
incorrect grammar,
spelling, wordiness,
vague language etc.
http://grammark.org/
GRAMMARK
How can we use it?
o Not practical for every
piece of writing
o Can be used to check
personal writing style
from time to time