C&M engagement map fan or follower

873 views

Published on

A s

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
873
On SlideShare
0
From Embeds
0
Number of Embeds
115
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

C&M engagement map fan or follower

  1. 1. Social Funnel - Fan vs Follower Web-Wide Impressions (Program Awareness) Community AcquisitionContent + Engage Fan Follower Cost per Fan/Follow= Impressions Scale Cost per EngageFans + Followers Content advocacy/engage: Content graze:= Community Reach Cost per Share • Comment / Share / Interact • Watch / Read / Learn Call to Action Referral: Cost per Action • Promo acquisition • Lead acquisition • ecommerce acquisition • ...etc http://www.contentandmotion.co.uk

×