Quick overview and list of references of the 2009 TWTRCON conference in San Francisco

1. OVERVIEW OF
TWTRCON SF 09
CONSTANCE KOROL
INSTITUTE OF BUSINESS
FORECASTING &
PLANNING
@DEMANDPLANNING
@CONSTANCEK

2. Overview
 Twitter is what you make of it
 Think of it as a phone, you don’t train someone to
use it but can be used for a specific goal…i.e
telemarketing
 No Best Practices yet, but some great case
studies
 Yea we know only 45 people working there and
we don’t have a business model yet
 Shocker highlight story was MC Hammer,
articulate and authentic!
 SM Policies are starting to be in place, very
specific to the company, almost an add on at
orientation

3. Key Learnings
 Dedicated Landing Page
 Track using Bitly or Hootsuite
 Organize with CoTweet
 Twitter works when it is useful and
relevant, has a strong personality behind it and
you engage with all by responding to all
 Communication coming from everyone at the
company instead of just PR
 Global neighborhoods, not geo anymore

4. Conference itself
 It was about the user
 we created our topics to discuss at lunch
 We voted on what twitter pitches to hear
 Uploaded pics and video to flickr group
 Blog postings are posted on the website after
conference
 Promotion was through twitter and through
connections pre and post event
 no (ppt) Shel Israel launched power point and he
apologizes. My Notes was cool

5. References (#TWTRCON for
all)
 Post conference page on twtrcon.com
http://twtrcon.com/twtrcon-sf-09-links/
 Good Summary of event: http://delbourg-
delphis.com/2009/06/twtrcon-sf09-twitter-for-
business-use/
 Twooting:
http://www.twooting.com/members/twooting/bl
og/VIEW/00000001/00000058/Twooting-
Episode-0055-Live-at-TWTRCON-09.html

6. References part II
 My blog Post: http://twittercoach.blogspot.com/
 Laura Fitton from Pistachio presentation deck
(Twitter 101)
http://www.slideshare.net/pistachio/twtrcon-
twitter-101-keynote
 My shorthand from the conference (see email)
 My twitter thread from May 31st. @constancek
 Twitterville and global Neighborhoods Shel
Isreal
http://redcouch.typepad.com/weblog/twitterville
/

7. References Part III (and
counting)
 Steve Rubel’s Mind Mapping:
http://www.flickr.com/photos/steverubel/35850873
21/
 TWTRCON Flickr group:
http://www.flickr.com/photos/jtography/sets/72157
619051926616/
 Info Week on TWTRCON
http://www.informationweek.com/news/internet/so
cial_network/showArticle.jhtml;jsessionid=425JC3
KDD1PJCQSNDLPSKH0CJUNN2JVN?articleID=
217701163&pgno=2&queryText=&isPrev=