Visual marketing

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Visual marketing

  1. 1. Visual Marketing<br />The power of visualvaluepropositions<br />Mark Geljon / Eric Kramer<br />
  2. 2. 2<br />
  3. 3. 3<br />What is a <br />Proposition?<br />Image: iStockphoto.com<br />© 2009 GriDD Consultancy B.V.<br />
  4. 4. 4<br />http://www.youtube.com/watch?v=x7CjmrODO1M<br />© 2009 GriDD Consultancy B.V.<br />
  5. 5. 5<br />Alexander Ostwalder<br />Business model canvas<br />© 2009 GriDD Consultancy B.V.<br />
  6. 6. 6<br />BMW Efficient Dynamics <br />http://www.bmw.nl/nl/nl/insights/technology/efficientdynamics/phase_1/introduction.html<br />Hij kan zo maar vallen…<br />http://www.youtube.com/watch?v=v7UZuDZn5yk<br />
  7. 7. 7<br />Zo.<br />
  8. 8. 8<br />What is <br />Visual Thinking?<br />Image: iStockphoto.com<br />© 2009 GriDD Consultancy B.V.<br />
  9. 9. 9<br />
  10. 10. 10<br />http://prezi.com/a_qnaqf6t7v-/vizthinknl-4th-session/<br />
  11. 11. 11<br />© 2009 GriDD Consultancy B.V.<br />
  12. 12. 12<br />the<br />Assignment<br />© 2009 GriDD Consultancy B.V.<br />
  13. 13. 13<br />Create a visualpropositionfor …<br />+<br />
  14. 14. 14<br />Create a visualpropositionfor<br />BOL.comsellingelectricalcars<br />Allow 5 minutes per phase<br />Brainstorm visually<br />Structure:<br /><ul><li>Mindmap
  15. 15. Quickgeneration
  16. 16. Structure</li></ul>Creativetranslation:<br /><ul><li>Group elements
  17. 17. Visualizeparts
  18. 18. Metaphors choose 1</li></ul>Visual presentation:<br /><ul><li>Details
  19. 19. Story
  20. 20.  DRAW!</li></li></ul><li>15<br />Dare 2 Draw<br />…<br />
  21. 21. 16<br />Examples<br />Image: iStockphoto.com<br />© 2009 GriDD Consultancy B.V.<br />
  22. 22. 17<br />© 2009 GriDD Consultancy B.V.<br />
  23. 23. 18<br />Image adaptedfrom: http://www.fulltable.com<br />
  24. 24. 19<br />http://www.youtube.com/watch?v=Elo7WeIydh8<br />
  25. 25. 20<br />
  26. 26. 21<br />http://www.youtube.com/user/commoncraft?blend=1&ob=4#p/u/6/HhgNZ5wMz2A<br />
  27. 27. 22<br />
  28. 28. 23<br />
  29. 29. 24<br />Visual Thinking @ GriDD<br /><ul><li>Mindmaps
  30. 30. Brownpapersessions
  31. 31. Concepting
  32. 32. Visual business plans
  33. 33. Prototyping
  34. 34. Decision Dashboards
  35. 35. Proces flows
  36. 36. Change management posters
  37. 37. Visual Propositions</li></li></ul><li>25<br />Thanks!<br />mark@gridd.nl<br />eric@trimm.nl<br />Interested in Visual Thinking, graduationorworkingwith TriMM or GriDD, please contact us. <br />www.gridd.nl/mark<br />www.trimm.nl<br />www.vizthink.nl<br />Image: iStockphoto.com<br />

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