2. Executive Summary
Sivaram is a Chief Marketing Officer and an experienced pragmatic
technology executive who partner with entrepreneurs, venture-backed
firms and established companies who require marketing leadership at
pivotal times. Sivaram provides a high quality and cost effective
approach to manage your marketing investment and interim marketing
leadership.
3. Why not outsource your CMO function?
Even you don’t have a CMO function you are undoubtedly doing something to
dig up more customers and business. it is likely that your marketing is sporadic
at best with gaps in strategy and tactics; key messages, choice of initiatives,
coordination across marketing activities, timing and execution of marketing
efforts and follow up. May be you have got one or more mid or lower tier
marketing type FTEs who are really missing the leadership needed to get any
results from your overall marketing approach or may be your head of marketing
(CMO title or not) is just not getting the job done. You need someone to lead up
your marketing charge. What if your company really need a CMO but you don’t
have time to recruit one and you are not quite ready to pay the big bucks that it
is going to take to find and pay a hot-level executive.
9. Market Operations
1. Advertising
2. Analyst relation
3. Articles
4. Business development
5. Collateral development
6. Competitive analysis
7. Case studies
8. Demos
9. Direct mail
10. Events
11. User groups
12. Advisory groups
13. Trade show
14. Media buying
15. Presentation develop, design and creation
16. Reference programs
