The Ethics of Intellectual Capital and Property

1. Kuliah 2 Etika Profesi dan Bisnis
Oleh Coky Fauzi Alfi
cokyfauzialfi.wordpress.com
The Ethics of Intellectual
Capital and Property

2. Topics
• Intellectual is...
• Intellectual Capital
• Intellectual Property

3. Intellectual

4. Intellectual
An intellectual is a person who uses
intelligence (thought and reason) and
critical or analytical reasoning in either
a professional or a personal capacity.
Wikipedia.org: Intellectual

5. "Intellectual" can denote four types of persons:
1. A person involved in ideas and theories.
2. A person whose profession solely involves
the production and dissemination of ideas.
3. A person of notable cultural and artistic
expertise.
4. A person with the creativity to "think outside
the box".

6. Creativity and Intelligence
Some researchers believe that creativity is the
outcome of the same cognitive processes as
intelligence.
The Threshold Hypothesis (Ellis Paul Torrance):
There is a weaker relationship between
creativity and intelligence for an IQ above 120
than for an IQ below 120.

7. Conventional vs. Creative Intelligence
• Conventional intelligence communicates
through thoughts, concepts, opinions and
ideas... Creative intelligence communicates
through feelings, emotions, imaginings and
intuitions.
• Conventional intelligence analyzes and
critiques... Creative intelligence plays and
explores.

8. Conventional vs. Creative Intelligence
• Conventional intelligence persuades through
intellectual opinion and argument... Creative
intelligence persuades through story, symbol,
and song.
• Conventional intelligence consumes art,
writing and music as entertainment... Creative
intelligence creates art, writing and music as
expression

9. Conventional vs. Creative Intelligence
• Conventional intelligence likes answers...
Creative intelligence likes questions
• Conventional intelligence persuades through
intellectual opinion and argument... Creative
intelligence persuades through story, symbol,
and song.

10. Creative Intelligence is YOU

11. Intellectual Capital

13. Intellectual capital is the asset
base of a new, knowledge-based
economy that is producing
significant levels of equity and
wealth based on the
formalization of ideas,
innovation, and creativity.

14. The concept of intellectual capital
embraces the products and creations
of thinking and feeling, the arts and
the sciences, the professions, and the
world of business insofar as they are
treated as assets and leveraged for
business or enterprise purposes.

15. Ethics and Intellectual Capital Issues
• The creation of intellectual capital
assets―trademark or patent.
• The monetization of intellectual capital
assets―the “min-maxing” of intellectual
assets or “hidden assets” or unreported
intellectual assets.
• The responsible management of intellectual
capital assets―Unmanaged or poorly
managed intellectual capital assets

16. Samsung vs. Apple Patent War

17. Apple said:
“It’s no coincidence that Samsung’s
latest products look a lot like the
iPhone and iPad, from the shape to
the UI and even packaging. This kind
of blatant copying is wrong, and we
need to protect Apple’s IP when
companies steal our ideas.”

18. Ideas and talent will become the
currency of an era of intellectual
capital that will place a high
premium on the ability of
individuals to imagine and
create.

19. Intellectual Property

20. Intellectual property refers to
those rights or entitlements
that attach to intangibles
such as artistic expressions
and technological inventions.

21. Types of Intellectual Property
1. Copyrights
2. Patents
3. Trademarks

22. Copyrights (Hak Cipta)
• Hak cipta merupakan "hak untuk
menyalin atau membatasi penggandaan
suatu ciptaan".
• Hak cipta adalah hak eksklusif Pencipta
atau Pemegang Hak Cipta untuk
mengatur penggunaan hasil penuangan
gagasan atau informasi tertentu.

23. UU No. 12 Th. 2002
Hak cipta adalah "hak eksklusif bagi pencipta
atau penerima hak untuk mengumumkan atau
memperbanyak ciptaannya atau memberikan
izin untuk itu dengan tidak mengurangi
pembatasan-pembatasan menurut peraturan
perundang-undangan yang berlaku“.
(pasal 1 butir 1)

24. Some Facts for Copyright
• Copyrights are not granted automatically.
For material to be protected, it must
reflect some degree of originality.
• Copyrights are not indefinite; typically
expire after a predetermined period of
time (typically, 50 years).

25. Some Facts for Copyright
• Copyrighted material is often given fair use
treatment when used for educational
purposes.
• Also considered are the proportion used,
compared with the size of the whole, and the
effect of the use on the potential market for
the copyrighted material.

26. Patents
Patents are grants from the
government giving exclusive rights to
``make, use, and sell a product for 20
years.''

31. Copyrights vs. Patents:
Copyright protects the
expression of an idea, while a
patent protects the idea
itself.

32. Trademarks
• A trademark is a distinctive symbol or sign to
which commercial value is attached because
of the connection between the symbolic
representation and organizations, products, or
services.
• The primary purpose of a trademark is to
identify organizations, products, and services
in the marketplace.

33. Unlike copyrights and patents,
trademark rights do not expire within
a predetermined time period.
For rights to be enforced, however, the
trademark owner must continue to
use the trademark.

36. Four reasons are generally offered to
justify the protection of intellectual
property rights:
1. Disclosure
2. Innovation
3. Product investment
4. Design development

37. Some Ethics of Intellectual Property
• Having permission
• Following the rules
• Avoiding plagiarism

38. © 2011
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