This financial plan projects user growth from 100K in 2008 to 1M in 2010 and revenues growing from $0 to $15,000 over the same period, with operating costs for research, sales, administration and other business functions rising from $4,000 to $14,000. The plan forecasts net losses of $4,000 each year from 2008 to 2010 before reaching a net income of $1,000 in 2011, and includes $8,000 in total investment in 2008 and $12,000 in additional fundraising.

1. Financial Plan Example 2008 2009 2010 2011 Users -- 100K 500K 1M Revenues Net Revenue $0 $1,000 $5,000 $15,000 Operating Cost Research & Development $2,000 $2,500 $3,000 $4,000 Sales & Marketing $1,000 $2,000 $4,000 $7,000 General & Administrative $1,000 $1,500 $2,000 $3,000 Other (Business Specific) Total Cost $4,000 $6,000 $9,000 $14,000 Net Income Net Income ($4,000) ($4,000) ($4,000) $1,000 Fund Raising Total Investment $8,000 $12,000