We want people to feel special. We want people to feel safe. We want everyone to feel welcome. We want communities to be stronger. We want the world to get better. We want to make you smile. As we travel through a new world of self-checking, speaking out, standing up, standing with, calling out we need to make sure we are doing Kind Design. Kind Design is a way of thinking and designing experiences that really fold around people and their needs. Kind Design is an approach to create what is best for people, for communities, for our world. Kind Design is open and thoughtful. Kind Design is safe and fair. Kind Design is bold and passionate. ‘How kind are you?’ is something brands and we, as designers, must start asking. Hear from two top creative female leaders in London on how to use Kind Design in your work and daily lives.