Snoobi Clinics 2021 - Advanced segmentation and Filtering. Language English with Finnish examples. Note that certain features can be different from your version

1. All material (c) Snoobi Technology 2021
No duplication without approval
Snoobi Technology
Amstelveen/Deventer/Helsinki
Mika, Anne, Charles, Pieta (& others)
Snoobi: Syvennetty Suodatus

2. FILTERING AND SELECTION OPTIONS
• Segmentation = Displays all visits where the visit contains a condition
described in the segmentation definition
• Filtering = Shows only the metrics for this panel that match only the
filtering criteria for this panel
• Section = Displays only pages in a specific section that match one or
more specific URL patterns
• Scoring = Uses the same criteria as segmentation, but now gives
points for visitor behavior or other criteria during the session

3. Segmentation
Examples when to use:
• show all visits from a gegraphic area
• show all visits from an advertising
• show all visits where the visit session included
a certain page (or pages)
• show all visits from one organization
• differentiate visits per language
• and many more conditions: almost any metric
can be used
What other tools to use in Segments:
• Conditions can be combined with OR, AND and
also INCLUDE and EXCLUDE
• Conditions can used wildcards: %
• Segments can be stored to be re-used
• Multiple segments can be used at the same time

4. Example: url-overview with segment by
system type

5. Panel filters
Examples when to use:
• 'Zoom in' on pages with a specific name or url
• Only show visits from a specific organization
• Only show details for one or more ads
• Show details for one search engine
• Etc. etc.
What other options for Panel filters:
• Filters can be stacked
• Can use INCLUDE and EXCLUDE
• Text entered is always viewed as CONTAINS (or
NOT CONTAINS)
• Segments and filters can be combined
• Panel filters can be added and removed from
Reports

6. Example: filter where url contains 'woning'
Example: filter where url contains 'project' and
we combine with a segment for visitors from
Nordic countries and we add 'All visits' as a
reference

7. Cluster
Examples when to use:
• show all visits to a specific site in a multi-
domain environment
• show all visits to a specific product or
service
• show all pages and details for a specific
combination of url's
• show visiting organizations to a specific
group of pages
What other details are there about Clusters:
• A cluster definition can contain wildcards
• A cluster definition is set to always use 'CONTAINS'
• A cluster definition can have a single or multiple
conditions
• Cluster creation is admin-only and takes
recalculation time to complete
• But... since clusters actually duplicates all individual
metrics to be recalculated, they can slow down
reports if not used correctly

8. Example: Cluster page details for 'Projects'
Example: Organization list
segmented on 'Project' Cluster

9. Ratings & Scores
Examples when to use:
• Lead score - zoom in on
organizations who visit pages
interesting for leads
• Engagement score - investigate how
much interaction there is with your
content
• Use as a special filtering option for
complex segmentation
What other details are there about Ratings:
• One Rating can be set as default score
• Ratings work on visitors and visits
• Ratings can be added as columns for reports
• Rating creation is admin-only and takes recalculation
time to complete
• Ratings can contain segment definitions
• Rating points can be attributed to any metric Snoobi
collects
• Ratings-score can be used to show interesting
behaviour, but also site problems

10. Example: Organization list with
rating based on how many visit
were only for a single page /
bounced
Note: we removed own
visits

11. Example: Organization list with
rating based on entries through
Social Media and/or Advertising
We also filtered out FB and own traffic

12. Example: Organization list score
points based on many conditions

13. Measuring engagement based on #
pages per visit
Nice – the number visits was up
considerably over 2 years
But if we remove short visits, we see
there are less visitors with more than 5
pages, so less engagement

14. snoobi.nl / com/ eu / fi/ co.uk
snoobi-technology.com
clinics@snoobi.eu
tuki@snoobi.fi
support@snoobi.nl
Yhteystiedot
It's time for
• more actionable insight
• better marketing ROI
• better analytics solutions
• data ownership