This study is a global effort conducted in partnership by Google, Ipsos and the MMA (Mobile Marketing Association) to get insights about the mobile user and its mobile usage. Surveys were administered during March and July 2011. Survey Administration The survey data was collected in all countries via an online questionnaire (CAWI - Computer Aided Web Interview) Questionnaires were administered in local language for all countries surveyed Survey length was 20 minutes Data Weighting Weighting procedures were applied to the collected sample data along key structural variables of the smartphone population in each country The structural information necessary was collected using offline interviews in all countries surveyed in addition to the main interviews

1. ThailandMobileStatistics
Souce: ourmobileplanet March- July 2011
GO

2. SmartPhone
PENTERATION
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3. Behaviours
SMARTPHONEvsDESKTOP
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4. Behaviours
MOBLEUSECASES
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5. Behaviours
LOCATIONOFUSAGE
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6. Behaviours
STATEMENTS
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7. Activities
APPS
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8. Activities
PARALLELMEDIAUSE
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9. Activities
SEARCHENGINEUSAGE
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10. Activities
SEARCHNETWORKUSAGE
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11. Activities
LOCALSEARCH
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12. Activities
VIDEOWEBSITE
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13. Activities
SEARCHNETWORKUSAGE
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14. Activities
EMAILUSAGE
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15. Mobile
COMMERCE
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16. Mobile
ADVERTISING
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