Coa is a design company based in New York City. They believe design should be an enjoyable and collaborative process, generated through an open partnership with clients. The document provides summaries of 15 projects Coa has worked on, including album designs for Moby, magazine layouts, branding projects, and more. Coa's work spans art direction, graphic design, website design, and identity projects for a variety of clients.

1. Hello, thanks for your interest.
Coa thrives on the curiosity of new challenges
and we believe design should be an enjoyable and
collaborative process. We don’t pretend to have
magical powers or arty ruminations that separate
us from the people we work for. That’s not to say
that creating a great design doesn’t require a bit
of art and magic, but it generates from the formation
of a receptive and open partnership with our clients.
Following are some selections of our recent work,
please visit our website for our complete portfolio
and up-to-date news. We look forward to the
opportunity to work with you.
coa / A design CompAny
www.coadesign.org
Contact:
chris ritchie
646 734 2377
chris@coadesign.org

2. Moby Last Night album design
We worked with moby to art direct and design all of the materials for his
latest studio album, Last Night. The album gives a soundtrack to the
attitude and feeling of a long night out in new york City and the design
of the album is inspired by all of the glamour, sex, energy and illusion
that a night can come with. Both the Cd and the vinyl packaging revealed
a large poster image on the interior, and our work included all designs for
singles and advertising.
photography by dale may.
coa / A design CompAny
www.coadesign.org
Contact:
chris ritchie
646 734 2377
chris@coadesign.org

3. Seed magazine, hiV/aiDs Gatefold
Seed wanted to create a four-page infographic illustrating the
current state of the HiV/Aids pandemic 25 years after the dis-
ease’s discovery. Working with the editorial staff on what and
how information should be shown, we developed a series of
charts and graphics chronicling the science of the virus
(its life-span, how it grows), as well as it’s impact on different
areas of the world and society.
Created in collaboration with Seed art director Adam Billyeald.
coa / A design CompAny
www.coadesign.org
Contact:
chris ritchie
646 734 2377
chris@coadesign.org

4. hoPe survey Volunteer booklet
every year, the new york City department of Homeless
services conducts a survey of the city’s homeless. Vol-
unteers cover all five boroughs in one single night using
detailed intructions on how to avoid double counting
and how to offer outreach to homeless individuals. We
were asked to create a compact booklet that would be an
easy-to-use training guide for those volunteers. Clarity
was essential to the design so that all of the instructions
could be given in a short time and so that volunteers
could easily refer back to specific details.
Cover illustration by eva Reese.
coa / A design CompAny
www.coadesign.org
Contact:
chris ritchie
646 734 2377
chris@coadesign.org

5. olana restaurant
olana is a restaurant in new york City named after the 19th-century upstate new york estate
built by painter Frederic Church of the same name, which is now a museum and historic site.
The concept of the restaurant includes changing the menu seasonally and the dining room of
the restaurant reflects the natural colors and textures of the region. We were asked to portray
the tactility and richness of texture of the restaurant with the website and promotional materials
to allow visitors to see the various experiences available in the space. We directed photography
that captured the different aspects of the rooms and created a simple layout for the site that
complimented the restaurant’s vision.
photography by david prince.
coa / A design CompAny
www.coadesign.org
Contact:
chris ritchie
646 734 2377
chris@coadesign.org

6. Upwell
Furniture and product design studio Upwell wanted a
showcase site for their portfolio that was easy to navigate,
subtle and elegant. We provided them with a Flash website
that contained the modern look of the products yet did not
overshadow them with superfluous features that would have
distracted from the greatness of the work.
Animation by ignacio Rodriguez.
coa / A design CompAny
www.coadesign.org
Contact:
chris ritchie
646 734 2377
chris@coadesign.org

7. Life is full of
difficult crossings
Volunteer and ease the way for a child.
Become a Big Brother or Big Sister and take a walk, go to the movies
or play ball with a young New Yorker. Become a mentor.
Join Us—Together, we have the Power to Change Lives.
Check out Volunteers at www.BigsNYC.org
Big Brothers Big sisters
We developed the campaign for the Big Brothers Big sisters in new york
for their 2008 male volunteer drive using a metaphor for “urban guidance”,
the Walk signs found on every city streetcorner. This graphic is being used
in national publicatons such as Time, Vibe and Sports Illustrated for the
organization. For two alternative versions, we used photography of actual big Are you looking out?
and little brothers for promotion in neighborhoods around new york City.
Created with Winkleman Company.
We are Family and Friends. We are Bigs United.
A caring group of African Americans who have come
together to look out for our youth.
As volunteers in Big Brothers Big Sisters of NYC’s
programs, we’ve stepped up to share our experiences
with the children in our community so they can look
forward to brighter futures. We are working together
to find more African American mentors.
Join Us —Together, we have the Power to Change Lives.
coa / A design CompAny Check out Volunteers at www.BigsNYC.org
www.coadesign.org
Contact:
chris ritchie
646 734 2377
chris@coadesign.org WNK004_bigsunited_10x14.indd 1 8/4/08 2:50:09 PM

8. recast
This book shows the complete ReCAsT product line as
well as outlines the present problem of electronic waste.
in addition to Circulite, some of the other ReCAsT products
are: Electric Chair, a chair made from discarded computer
cables; Typeliter, a ‘chandelier’ made from old typewriters;
and 30 Gigs, a room divider made entirely from floppy disks.
coa / A design CompAny
www.coadesign.org
Contact:
chris ritchie
646 734 2377
chris@coadesign.org

9. the New York times
Freelance Art direction for the New York Times presented
the chance to collaborate with several excellent illustrators
and photographers to create the memorable special sections
covers shown.
illustrations shown by owen smith, Thomas Fuchs and Tony Cenicola.
coa / A design CompAny
www.coadesign.org
Contact:
chris ritchie
646 734 2377
chris@coadesign.org

10. american express
American express’ international employee magazine, Context,
showcases the various happenings and new ventures the
company is undertaking. The magazine is created in print and
online form and sent to the company’s over 80,000 employees.
Created with Bernhardt Fudyma design group.
coa / A design CompAny
www.coadesign.org
Contact:
chris ritchie
646 734 2377
chris@coadesign.org

11. PLUs Media
The media and communications company wanted a system
that updated their identity as a major player in the industry
of television satellite broadcasts. This logo and promotional
folder (as well as other business materials and online promo-
tions not shown) gave pLUs a unified image to provide to their
clients that better matched the level of service and expertise
that they provide.
coa / A design CompAny
www.coadesign.org
Contact:
chris ritchie
646 734 2377
chris@coadesign.org