Service Design Thinks Dublin 12th May 2010 | Jim Dunne

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Jim Dunne, co-founder of Design Twentyfirst Century discussed the philosophy behind Design Twentyfirst Century, how it came about and his hopes for the project.

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Service Design Thinks Dublin 12th May 2010 | Jim Dunne

  1. 1. WHAT
IS
DESIGN
21ST
 CENTURY?

  2. 2. What
is
Design
21st
Century?
 We are a not for profit charitable organisation dedicated to the belief that Ireland can be a more prosperous, innovative and happier country if we reawaken and tap the spirit of creativity and imagination that runs deep in our people and our history.
  3. 3. What
is
Design
21st
Century?
 We believe that the ‘big problems’ of the world, and therefore Ireland, can be addressed in Ireland, if we adopt new ways of thinking and collaboratively working together.
  4. 4. What
is
Design
21st
Century?
 We believe that ‘design thinking’ is a big idea that fits well with our natural capabilities and offers competitive advantage as well as social cohesion. Design Thinking, is a process for practical, creative resolution of challenges that looks for an improved future outcome.
  5. 5. What
is
Design
21st
Century?
 We believe that Design Thinking can be taught as a set of tools and competencies. Design Thinking offers new and fast ways to innovate to solve social problems, develop new products and services for business and deliver effective public services.
  6. 6. What
is
Design
21st
Century?
 We see ourselves as ‘critical friends’ who inspire, stimulate and enable projects in support of our beliefs by working with local authorities, business development agencies, public servants, academia and citizens to bring about positive change through design thinking.
  7. 7. A
QUICK
HISTORY
OF
THE
 JOURNEY
SO
FAR….

  8. 8. It
all
started
with
a
conversaKon
in
2006…
 Two people Jean Byrne and Jim Dunne shared a vision of a creative, innovative, happier and prosperous Ireland. We shared a concern that although innovation and creativity was being talked about – not a lot was actually happening. Developed a ‘thought paper’ and shared this with a 100 + people who agreed with our analysis.
  9. 9. ConversaKons
conKnued
in
2007…
 We were struggling with the ‘levers’ to pull to get engagement and the change we desired. We saw Massive Change in Chicago and encountered Bruce Mau and Vannesa Ahuactzin. We were encouraged by some people to see our project as a campaign not an event – 5 years minimum. We decided that Massive Change 2 was our ambition and Design Thinking was our ‘lever’.
  10. 10. We
named
our
ambiKon
and
vision
in
2008…
 We became Design 21st Century, developed our vision and began to formalise our approach. We persuaded Vannesa to join us and come to work with us in Ireland. We found a small group of influential supporters and held an important Workshop in IMI. We were invited into Creative Dublin Alliance by John Tierney, City Manager.
  11. 11. We
made
a
big
discovery
in
2008…
 We discovered we were having ‘great meetings’ but no change was happening. We decided to take our own medicine and ‘run a project’ to prove concept, we had a few ideas we tested;- • Ireland 100 • Learn Big • Conversations with Citizens • Dublin’s Identity We decided to run Conversation with Citizens in Dublin and were about to launch in April 2008 when…….
  12. 12. We
reframed
our
project
and
plan
for
2009…
 The IDEAS Campaign – Aileen O’Toole In July 2009 we ran Wishes for Dublin.. 1,500 Dubliners asked for their wishes… Common threads uncovered… Three World Café Workshops – Water, Waste, Community… Multiple possible projects… Reduced to five possibles… Brought these to the City Manager for assessment…

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