Position yourself for Profits on Social Media

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Would you like to know where to spend your time on social media to grow your business? With over 1 billion people on Facebook, 200 million Linkedln accounts, 500 million Twitter users, and the hottest social network for women Pintrest climbing the charts, there are incredible opportunities to find on these networks. If only you knew what to do, when, and how long. Digital Media and Relationship Marketing strategist, Laura Rubinstein, will walk you through the steps to growing your brand and building a buzz strategically on social media.

You'll learn:

* 7 key elements for developing a result oriented social media strategy
* Social tactics that position you as the "go to" expert
* Killer content that engages
* How to implement a social media marketing plan

Published in: Technology, Business
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Position yourself for Profits on Social Media

  1. 1. Position YourselfFor ProfitsOn Your SocialNetworksLaura Rubinstein, CHtSocial Media Marketing Strategisthttp://facebook.com/CoachLauraRhttp://linkedin.com/in/LauraRubinsteinhttp://twitter.com/CoachLaurahttp://pinterest.com/CoachLauraRhttp://youtube.com/LauraOnSocialMediahttp://gplus.to/CoachLaurawww.SocialMediaBlastOff.comwww.SocialBuzzClub.com
  2. 2. Laura Rubinstein Why Should You Listen To Me?• 2012 Small Business InfluencerAward Top 10• Coach Top Financial Advisors• Celebrity Clients & ThoughtLeaders• Increased assets undermanagement by $80 million in 1quarter• Co-founder ofSocial Buzz Clubwith over5 million reachAs Seen EVERYWHERE On Social Media
  3. 3. Can you relate?• Got accounts set up• Started posting your messages• Commenting• No business© Copyright 2013 Transform Today. All rights reserved. http://TransformToday.com
  4. 4. Did you have a social media strategy?• You wouldn’t build a house by buying somesupplies and starting to hammer togetherpieces of wood.• Build your social media platform with ablueprint…for success© Copyright 2013 Transform Today. All rights reserved. http://TransformToday.com
  5. 5. Your Social Media Blueprint1. Clarify Your Brand Message2. Define Your Purpose/Objective3. Set Your Goal4. Choose right networks5. Get Set Up Right On Social Media6. Choose Strategies7. Create an ImplementationPlan© Copyright 2013 Transform Today. All rights reserved. http://TransformToday.com
  6. 6. 1 - Clarify Your Brand Message• Your brand is everything you use to convey• What you do• Problems you solve• Who you do it for and who most benefits• How you do it• Results they will get• Quality they can expect and receive© Copyright 2013 Transform Today. All rights reserved. http://TransformToday.com
  7. 7. Forms of Branding• Slogan, Tag Line, USP• Logos• Website and brochure design• Office furniture, clothing, colors and style• How you behave towardsprospects and clients• Quality of your products/service© Copyright 2013 Transform Today. All rights reserved. http://TransformToday.com
  8. 8. Your Brand Message• What do you want people to feel, think and sayabout you?• Does that match the experience they havewhen they READ your website, social networks,and printed materials and INTERACTwith you online and offline?© Copyright 2013 Transform Today. All rights reserved. http://TransformToday.com
  9. 9. 2- Identify Your Social Media Objective1. Increase brand or cause awareness2. Deliver customer service3. Build your email list4. Enhance your reputation & make strategicconnections5. Stay up on industry trends / market research6. Become known as the “go to” expert7. Educate your market© Copyright 2013 Transform Today. All rights reserved. http://TransformToday.com
  10. 10. CAUTION: If you’re only focus is makingmoney, don’t use social media.When the marketer moves inthe members move out.© Copyright 2013 Transform Today. All rights reserved. http://TransformToday.com
  11. 11. 3- Set Your Goals• Measureable• Realistic• By WhenWhat are your goals?© Copyright 2013 Transform Today. All rights reserved. http://TransformToday.com
  12. 12. Reality Check• How much time are you going to invest?• How much money will you budget for this?• Do you have the knowledge to accomplish thisgoal?• What help will you need?• If your reach is 200 and you haveno fans, you have 10 friends, growingyour opt-in list by 100,000 in 3 monthsand have no money to get right help,it may not be realistic.© Copyright 2012 Transform Today. All rights reserved. http://TransformToday.com
  13. 13. 4- Choose your Right Networks• Facebook, Twitter, LinkedIn• Pinterest, YouTube• Google+, Google Plus Local Places• EmpireAvenue• Reddit, StumbleUpon• LOCAL: Yelp, Kudzu, Merchant Circle,Manta• Industry specific© Copyright 2013 Transform Today. All rights reserved. http://TransformToday.com
  14. 14. YES, you want to have a BLOG site• Great for SEO• Become your hub (website + blog all in one)• Dynamic content that adds value• Links to products in posts convert better thanside bars and home page• Have opt-in for valuable gift• Sales flow (opt-in, auto-responder,videos, free consult, sales page)© Copyright 2013 Transform Today. All rights reserved. http://TransformToday.com90%of websitetraffic starts on ablog post.
  15. 15. 5- Set Up Your Social Networks RIGHT• Professional images and videos• Covers and Backgrounds –professional & matching• Facebook Application page for opt-ins• Optimize with keywords in bios/about and• YouTube titles.• Notes on Facebook• In tweets and hashtags• LinkedIn headlines, summary and titles• Create Friend Lists and Twitter Lists• Grow your communities• Join groups on FacebookLinkedIn and Google+© Copyright 2013 Transform Today. All rights reserved. http://TransformToday.com
  16. 16. 6- Social Media Strategies• Share content• Timed to your events• Relevant to trending topics• Give your best stuff away -> Grow your email list• Respond daily• Answer others questions• Initiate Engagement• #Shoutout to influencers and new fans/followers• Thank you for connecting• Contribute in groups, pin and repin others’content on Pinterest• Happy Birthday and special occasionwishes directly on others’ pages© Copyright 2013 Transform Today. All rights reserved. http://TransformToday.com
  17. 17. Engagement Strategies1. Polls2. Questions3. Contests4. Collaborations5. Giveaways6. Photos (text images)7. Videos8. Private Messaging9. Facebook Ads10. Social Buzz Club© Copyright 2012 Transform Today. All rights reserved. http://TransformToday.com
  18. 18. Killer Content That Engages© Copyright 2013 Transform Today. All rights reserved. http://TransformToday.com
  19. 19. Photos with Quotes• www.photofunia.com• www.picmonkey.com
  20. 20. 7- Implementation Plan• Editorial/Content Calendar• Engagement Matrix• What to do and when• engage on other pages.• Send notes to friends/fans• Schedule events and invite people• Respond to questions and comments© Copyright 2013 Transform Today. All rights reserved. http://TransformToday.com
  21. 21. DefineBrandingGoalsMarket MixStrategicPlanChoose toolsDevelop yourprofessionalpresenceIntegrate yourBlogImplementstrategiesEngage yourfans, followers,friends &connectionsCreate yourtribe ravingfansMonetizeCapture leadsSell productsDeliver servicesStrategize Optimize Magnetizewww.SocialMediaBlastOff.com • www.TransformToday.com
  22. 22. Where are you today? I have a well crafted social mediamarketing plan. I just need more wordof mouth exposure from influencers. I need a strategy and system that getsme set up and gets me more exposure,traffic, leads, influencer endorsementsand sales.
  23. 23. Get Your Social Media Act Together Explode your visibility and credibility Multiply the traffic to your website Receive public endorsements by key industry leaders whohave a strong following and positive reputation Position and become known as the “go to” expert How to save time and where to put your efforts formaximum sales and opportunities Leverage insider strategies that growyour fans, friends, followers and connections
  24. 24. 1. Easy to follow step by step – onscreen training2. Get an Action Plan for eachsocial network3. Know exactly how to massivelygrow your network simplesteps – Marketing Template4. Short cut strategies5. Free tools for maximizing yourinfluencer status
  25. 25. Create CustomTabs Easilywith opt-in & videoIncrease you emaillist.BONUSGet Leads Automatically from Facebook
  26. 26. Are you doingthe RIGHTthings onFacebook?BONUS
  27. 27. If you’re ready to launch…BONUSES Get Started Right Video & Action Guide ($49) Pinterest Blast Off System ($199 value) Rock Your Facebook Business Page with Custom apps ($49) Keys to Generating FB Buzz ($27) Social Media Marketing Plan Template ($97)First 5 BEFORE end of meeting 45-minute consultation via phone withCoach Laura ($250)Only $497 for entire package.$670 inBonusesCopyright 2013 Transform Today. All rights reserved. http://SocialMediaBlastOff.com
  28. 28. Do you have more questionsFill In Contact Form & QuestionsConnect with Coach Laura:http://twitter.com/CoachLaurahttp://facebook.com/CoachLauraRDone-For-You – Call Coach Laura619-940-6569www.SocialMediaBlastOff.comSocial Media Blog:www.TransformToday.com© Copyright 2013 Transform Today. All rights reserved. http://TransformToday.com

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