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One of the pre-requisites today for a successful business is an active web presence. A majority of
customers today prefer going online to inquire about goods and services and subsequently make
the purchase. This is one of the reasons why marketing on the World Wide Web has become vital
to the success of a business. This does not mean that the conventional marketing methods and
tools don't work anymore. It's merely to say that if you want to go beyond and reach out to a wider
market base, you need to adopt and integrate certain marketing efforts over the World Wide Web.
A strong web presence means increased visibility and greater access.
While there is no dearth of marketing strategies available to an entrepreneur, recognizing and
adapting the most effective one can be a difficult task. A simple search over the internet will pull up
numerous results for marketing strategies by numerous successful and not so successful
marketing gurus each promising to reap in rich rewards. An effective marketing strategy has the
potential to take your business places, while a false move can bring in the reverse results. Which
one do you go with then is the million dollar question?
Tips on setting up a successful marketing campaign over the internet
The need and importance of marketing over the internet for a small business owner is vital on two
counts; firstly and most importantly because of the cost factor and secondly because of the ease
of setting up a marketing strategy over the internet. Setting up a business website is simple and it
costs very little. Once you have your website up and running, it is a matter of setting up an
effective marketing campaign. Here are a few pointers on setting up a marketing campaign for
your business -
Identify your business and marketing goals - In order to set up an effective marketing campaign
you need to first identify your business and marketing goals. Start by answering a few basic
questions such as, what do you aim at obtaining? What is your budget? What are the tools you
need to achieve these goals? Once you have answered these questions you should be better
placed at identifying and setting goals for your business.
Who is your customer - Once you have established your goals, your next step should be directed
towards identifying your customers or market base. Do your products serve a particular
demographic segment or are they of a general nature. Things like jewelry and craft items or
clothes come with a niche audience while products such as gift baskets, bakes etc. appeal to all
kinds of customers so they can have a wider and spaced out audience. If your goods cater to
niche audiences then your marketing camping should aim at targeting only those customers while
a general audience means you can adopt a more lax and generic marketing campaign.
Have an effective follow up system - One of the purposes of putting a marketing campaign in place
2. is so that it throws up leads that can lead to potential clients and sales. Every visit to your website
or enquires made can be an opening, if you have an effective follow system in place to pursue it.
Freebies, discounts and impressive offers are an essential part of a marketing campaign - No
matter how good your products or services, every now and then you should make offers such as
discounts or fun freebies to your customers. This strategy should also be applied when you are
launching a new product or an improved version of your goods and services. So for example if you
are in the line of designing jewelry and are planning on taking out a new line of necklaces then
coupling a necklace with a pair of earrings of a bracelet will ensure faster sales.
Build on lifelong relationships - In the course of your interactions with customers and visitors you
should be able to differentiate between customers with whom you can develop a lifelong
relationship and those with whom you are most likely to have a temporary interaction. Invest more
time, money and efforts on the former and develop a strong list of patrons for your business.
Monitor your progress - Without a checking and monitoring system in place it is very difficult to
map your success. Compare and analyze data on a weekly or monthly basis. Your report should
typically contain facts and figures about how many new inquires your campaign generated, how
many of those came back, how many visitors were you able to convert into sales etc. An increase
in these numbers means you are on the right track while a decrease means you need to regroup
and make changes.
Don't let your business stagnate within the marketing campaign - One of the mistakes that most
entrepreneurs make is in thinking that once a marketing campaign is in place they can sit back
and relax. Don't make the same mistake; find ways and means of improving and bettering your
marketing tactics and campaigns continually.
Basic online marketing tools
·There are several marketing tools that can be adopted to give a boost to your marketing
campaign. Here are some of the tools that you can use:
·SEO (search engine optimization) - Develop a keyword rich web pages so that people are
easily directed to your website whenever they conduct a search over the internet
·Develop quality rich content for your website - People want information and if your
website should offer that. This is a great way of increasing visits to your site.
·Purchasing advertising for your website is another great tool to increase viewing and
visits
·Forums are a great way of marketing your website. Join and participate in forums that are
similar in nature to your business
·Network groups again are a great social and professional bed to market your business
interests
·Social Bookmarking Sites
3. ·Set up web links on your website. You could also share links with other business
websites.
·Offer discounts and freebies on your site. Alternatively you could also hold contests and
offer prizes or freebies.
·Start a newsletter
·Set up a blog or an article base on your website.
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Article Source:
http://EzineArticles.com/?expert=Susan_Hutson
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