SIGMA is a marketing group founded in 1985 with over 70 employees located in Rochester, NY. They provide analytics, technology, strategy, and campaign management services to support client needs in customer acquisition, retention, and growth. SIGMA takes an end-to-end approach using customer insights from analytics to develop strategic multi-channel marketing programs and measure their effectiveness through various reporting.

1. An Introduction to SIGMA Marketing Group How SIGMA Can Support Clients with Insights and Customer Engagement

2. SIGMA Overview and Client Experience 3/16/2010 2 SIGMA’s Corporate headquarters is located in Rochester, NY Founded in 1985 SIGMA is a privately held, limited liability corporation Employs 70+ full-time employees Our technology center is a Tier I facility and is SAS 70 Certified Confidential © SIGMA Marketing Group 2010

3. SIGMA’s Mission + + Technology Strategy Analytics Making it work. Making it work — to engage your customers and prospects. 3/16/2010 Page 3 Confidential © SIGMA Marketing Group 2010

4. Serving Client’s Pressing Marketing Needs 3/16/2010 4 Confidential © SIGMA Marketing Group 2010 Acquisition Retention Customer Growth Analytics + Technology + Strategy Campaign Management Sales Enablement

5. SIGMA’s Go-to-Market Approach Analytics Engagement Strategy Using marketing research and statistical methods to pinpoint the right audiences and uncover key selling insights Strategic programs built off customer insights delivered in a 1:1 fashion to customers and prospects Using marketing technology to optimize and automate delivery of marketing messages for progressively higher results 3/16/2010 5 Confidential © SIGMA Marketing Group 2010

6. An End-to-End Marketing Optimization Process 3/16/2010 6 Confidential © SIGMA Marketing Group 2010 Customer Intelligence Engagement Strategy Campaign Management Data Hygiene and DB Management Multi-Segment Messaging Marketing Analytics & Modeling Multi-channel Campaign Design Response Mgmt & Nurturing Business Rules & Knowledge Assets Targeting and Testing BI Reporting and Recommendations

8. Propensity Scores and Profiles

10. Ad Hoc Report Creation & Sharing

12. Data Cleansing

13. Match/Merge

14. Householding

15. Post-Processing

16. Suppressions

18. Data processing

19. List processing

20. Messaging Delivery

21. Extracts

23. Email

24. SMS

25. RSSPartner Data

26. Building Customer Insights to Drive Strategy SIGMA Supports four kinds of analytics Our analytical team works closely with strategists to create maximum return from intelligence findings 3/16/2010 8 Confidential © SIGMA Marketing Group 2010

27. Leveraging Customer Intelligence 3/16/2010 9 Confidential © SIGMA Marketing Group 2010

28. SIGMA Creative Advantage Integrating multi-channel messaging Incorporate customer knowledge: attitudes and perceptions as well as transactions and behavior. Relevance is key. Balance both: Brand value: RTBs (reasons to believe) Conversion techniques: target, offer, format, channel, timing Testing, testing, testing 3/16/2010 10 Confidential © SIGMA Marketing Group 2010

29. Multi-Channel Messaging Managing 1:1 Messaging Touch points Direct Mail: SIGMA developed, printed and mailed over 150 million pieces of direct mail in the last 18 months. Email: SIGMA designs and manages complex, personalized email campaigns. Web: SIGMA designs, hosts and manages web micro-sites and portals designed to deliver measurable interactions with our clients customers Mobile Messaging : End to end management of promotional campaigns delivered through text. 3/16/2010 Page 11 Confidential © SIGMA Marketing Group 2010

30. ChannelSMARTTM SIGMA’s Multichannel Marketing Solution An online engine for campaign creation, messaging execution and measurement Cuts the complexity and cost of multi-channel messaging 3/16/2010 12 Confidential © SIGMA Marketing Group 2010

31. Closed Loop Measurement For Every Campaign SIGMA approaches every solution with the objective of maximizing results for our clients. Three types of reporting help us measure success. Results Reporting shows progress on an initiative, usually quantitative. Campaign Analyses Measurements for overall campaign ROI that include program and marketing strategy recommendations Dashboard reporting Gives our clients easy visibility to success metrics and results that can be shared in their organization 3/16/2010 13 Confidential © SIGMA Marketing Group 2010 Reporting Campaign Analyses Dashboards

32. SMART Marketing+ Technology Solutions Delivering ROI – Examples across industries 3/16/2010 14 Confidential © SIGMA Marketing Group 2010 Integrated automated marketing programs to support new customer acquisition for 400+ affiliates Acquisition savings of $1.5M.Response rates up 49-70% Multi-segment, multi-channel message testing with predictive modeling for acquisition mailing programs Single Program Savings of $300,000, Beat Controls by 20% Database, data, analytics and direct marketing programs to support over 1000 company owned stores and licensees across North America Delivered $100 Million Retention Opportunity Portals, Data, Analytics and Marketing Programs to support over 5000 sales people and hundreds of agent businesses Attrition reduced by 40%, revenue gains of $55 Million 58% higher response over previous mail Direct mail programs to improve new customer acquisition and cross sell across 700 stores Testing and Analytics to drive acquisition and renewals 15% lift in response, 17% lift in ROI