Google’s Brand Accelerator chooses a handful of companies to work with each quarter and picked Cloudy for Q4. The program gives Cloudy personal strategic, planning, and analytic support from the Google team. “Joining the program gave us access to several invaluable tools such as Fortune 500 account representatives, internal Google Ad data, consumer behaviors, and a number of other resources that would otherwise cost tens of thousands of dollars,” says TryCloudy founder, John Robb, in a release.

1. Cloudy Wellness
Director to consumer brand Cloudy has joined the Google Brand Accelerator program.
Google’s Brand Accelerator is an invitation-only program developed to help support
disruptive brands that have high-growth potential. Cloudy’s flagship product is its
Diffuser, a device that allowsfor inhalation of melatonin. Using this delivery method
allows for rapid absorption of the ingredients, according to Cloudy.
Google’s Brand Accelerator choosesa handful of companies to work with each quarter
and picked Cloudy for Q4. The program gives Cloudy personal strategic, planning, and
analytic support from the Google team. “Joining the program gave us access to several
invaluable tools such as Fortune 500 account representatives, internal Google Ad
data, consumer behaviors, and a number of other resources that would otherwise cost
tens of thousands of dollars,” says TryCloudy founder, John Robb, in a release.
Google’s digital marketing experts and strategists are managing the ad buys across
Google’s network of placements (Search, Shopping, YouTube, Display) while leveraging

2. Cloudy’s creatives. The new placements are expanding Cloudy’s ads reach, which
previously were only on Facebook and Instagram.