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What's a Better Value: Salesforce vs. HubSpot

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Slides from a BrainSell on-demand webinar exploring two leading CRM platforms - Salesforce and HubSpot.

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What's a Better Value: Salesforce vs. HubSpot

  1. 1. What’s a Better Value: Salesforce or HubSpot? October 8, 2019
  2. 2. Housekeeping • 35-minute presentation with Q&A at the end • Type questions into the "question box" to submit them throughout the presentation • We'll send a copy of the deck and recording of the webinar in follow-up emails after the event #LearningWithBrainSell
  3. 3. Presenters Sonja Fridell President Kevin Cook Executive Vice President #LearningWithBrainSell
  4. 4. Agenda  State of CRM  Key Areas to Determine Value  Salesforce or HubSpot  Live Q&A #LearningWithBrainSell
  5. 5. About BrainSell • Founded in 1994 • A growth enablement company • We help companies thrive by solving their business challenges with guidance and technology. • Specialize in ERP, CRM, Business Intelligence, Customer Service and Marketing Automation technologies #LearningWithBrainSell
  6. 6. Poll: Do you currently use CRM software at your organization?
  7. 7. Poll: Are you planning to implement a new CRM platform in the next 6 months?
  8. 8. The CRM Market CRM is the BIGGEST and FASTEST growing software market worldwide. • Expected to reach $82 billion in revenue by 2025 • 91% of companies with more than 10 employees use CRM.
  9. 9. Key Areas to Determine Value  Current state  Budget/Cost  Objectives  Integrations  Relationship & workflow management  Reporting capabilities  Deployment  Industry-specific requirements  Ease of use  Flexibility & agility to scale  Upgrades & enhancements  Social networking & mobile accessibility
  10. 10. Two CRM Options Vs.
  11. 11. A Closer Look at Salesforce Overview Customer Support • Case portal • Phone support +$ Deployment • On demand • Private cloud +$ Architecture • Apex User Minimum • None Email Integration • Gmail • Outlook Ideal for Companies That: • Have a lot of customization needs • Require advanced reporting capabilities • Need access to many integration options Fun Fact: Salesforce owns more than 30% of the CRM market
  12. 12. A Closer Look at HubSpot CRM Overview Customer Support • Live chat support • Phone and email support +$ Deployment • On demand User Minimum • None Email Integration • Gmail • Outlook Ideal for Companies That: • Are already using HubSpot for their marketing automation platform • Have a small sales team/limited budget • Don’t require a high level of customization • Easy to use, deploy, and onboard Fun Fact: HubSpot was a Salesforce user before they built their own CRM to address the things they didn’t like about Salesforce.
  13. 13. Outlook Integration
  14. 14. Mobile
  15. 15. Salesforce's Progress Bar
  16. 16. HubSpot’s Sales Playbooks Tool
  17. 17. Salesforce Pricing Essentials $25 USD/user/month Professional $75 USD/user/month Enterprise $150 USD/user/month Unlimited $300 USD/user/month Account, Contact, Lead & Opportunity Management Email Integration with Gmail or Outlook Salesforce Mobile App Lead Registration & Rule-Based Lead Scoring Collaborative Forecasting Workflow & Approval Automation 24/7 Support & Configuration Services
  18. 18. HubSpot Pricing Free Starter Professional Enterprise $0 $50/month Includes 1 paid user $400/month Includes 5 paid users $1200/month Includes 10 paid users Start closing deals faster with time-saving sales tools  Email tracking & notifications  Email Scheduling  Deal pipeline  Meeting scheduling  Live chat Hubspot CRM plus: Streamline your outreach  Email tracking & notifications  Email sequences  Calling Connect with prospects on their terms  Live chat  Meeting scheduling  Email scheduling Track, iterate & improve  Deal pipeline  Rep productivity performance Starter plus: Automate your sales process  Deal stage, task, and lead rotation automation  Workflow extensions Personalize your outreach at scale  1:1 video creation  Sequence queues  Quotes Keep your data organized  Products  Teams  Salesforce integration  Multiple currencies  Required fields Professional plus: Coach & enable at scale  Playbooks  Goals  Call transcription  Calculated properties  Predictive lead scoring Close more deals, faster  Quote-based workflows  Esignature  Recurring revenue tracking Manage your growing team  User roles  Single sign-on
  19. 19. So, which CRM is a Better Value? The answer... It depends on:  Why you need CRM  Interview with key stakeholders  How you prioritize the key areas of value  Budget  Having the right deployment partner
  20. 20. Q&A #LearningWithBrainSell
  21. 21. Thank You For Attending! Schedule a complimentary 1:1 CRM value assessment: sales@brainsell.net (866) 356-2654 www.brainsell.net Follow us on Twitter: @BrainSell #LearningWithBrainSell

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