Brands and influencers have spent so much time and money building up their social following on Facebook and Twitter. Now what? MONETIZE IT!
In this presentation we touch on 5 simple steps to quickly monetize your following while creating content, community, and commerce.
2. 2
• Thanks to social media your brand is open to customers 24/7.
• Take full advantage of this opportunity and give your customers the ability to
engage with your brand.
• Monetizing your social networks is a valuable tool and creates a social commerce
flow, turning your customers into marketers.
UTILIZE IT
3. 3
• People are so bombarded with message
from all types of media these days its hard
to cut through the clutter.
• An easy way to do this is post messages
when your customers are pay attention.
• Noon to 1pm and after 6pm prove to have
the highest engagement levels.
• Don’t forget to post on multiple channels.
POST YOUR MESSAGES WHEN
YOUR CUSTOMERS ARE
LOOKING
1 TIMING IS EVERYTHING
AROUND LUNCH: 12-1
AFTER DINNER: 6<
ENGAGEMENT ON WEEKENDS IS 17% HIGHER
4. 4
• Your followers are exposed to thousands of
messages a day, be different and grab their
attention.
• Using a catchy tag lines work, but with limited
time and space, a picture truly is worth a 1,000
words.
• Posts with pictures get twice the engagement.
POSTS WITH PICTURES
GET 2X ENGAGEMENT
2 GRAB THEIR ATTENTION
5. 5
• Now that you have their attention give them
a direct call to action while keeping it short
and simple.
• Telling them to check out your new item is
great, but telling them to buy is more
effective.
• Be direct with the call to action you want
them to carry out. Shorter message with a
direct call to action have the highest click
through rates.
HAVE A CLEAR CALL TO ACTION
SHORTER MESSAGES HAVE HIGHEST CLICK THROUGH RATES
MOST PEOPLE SEE THESE ON MOBILE, MAKE SURE IT LOOKS GOOD
3 TELL IT TO THEM STRAIGHT
6. 6
4
• These people follow your brand because they want to connect with you.
• Make messages that emotionally connect with your audience.
• Create value by promoting exclusivity or unique content. Make your customers feel
good about following and buying, in turn they will share this feeling.
.
CREATE VALUE THAT RESONATES
CONNECT WITH YOUR AUDIENCE ON AN EMOTIONAL LEVEL
MAKE THEM FEEL SPECIAL BY GIVING THEM EXCLUSIVITY FOR FOLLOWING YOUR BRAND
7. 7
5
• Your following will only see your posts for
seconds, make sure when you grab their
attention that your make your call to action
urgent.
• Customers are unlikely to come back to
posts, push the urgency for them to act
now why they are looking at your message.
YOU ONLY HOLD FOLLOWERS
ATTENTION FOR SECONDS,
PUSH URGENCY
CAPITALIZE ON THAT
8. 8
Crowdtilt’s Sell Something is the
perfect tool for monetizing your
following. Within minutes you
can be selling anything to your
social networks risk free. Our
public facing platform makes it
easy to share on multiple social
channels while giving your
customers a simple call to
action, buy.
SELL SOMETHING MAKES IT EASYTO MONETIZEYOUR FOLLOWING
1. Monetize your following risk free, if your sales goal isn’t met you
don’t have to deliver your product
2. Gauge exact demand for your product, no up front costs and no
extra inventory.
3. Complement any existing web store with flash sales, limited-
edition runs, etc.
4. Built in customer retention tools make it easy to continuously
sell to your loyal customers.
5. Get your campaign up in matter of minutes.
9. Start monetizing your following in minutes with Sell Something
Connect with us to get started today!
Cliff Haack
Cliff.haack@crowdtilt.com
206.737.6974