DESIGNING
COLLABORATIVE
EXPERIENCES
Claudia Brückner
.process — exploring innovation
28/05/2016 Dortmund
— Claudia Brückner
I am an Event
Experience Designer 

& Innovation
Facilitator.
I am an Event Experience Designer
& Innovation Facilitator
— consulting on Innovation
Processes & Methods
— Developing Event
Concepts 

— Consulting on Event
Experiences
Event
Experience
Design
Innovation
Facilitation
Interaction Design:
Human — Human
Human — Device
Like digital experiences & interactions,
Human Interactions need to be designed
as well.
Human
Interaction
How to design Human Interactions?
— learning together, collaborating, exchange,
network, inspire each other, solve problems etc.
Which Experience could facilitate this?
What is the kind of Human Interaction you
would like to see?
How to design Human Interactions?
Case 1
Case 2
Innovation Facilitation
Magazin Sprint
Case 1 Innovation Facilitation
Goal:
What is the kind of Human
Interaction you want?
— learn together & from each other
— inspire each other
— collaborating together on a
challenge / project
— actively apply skills & knowledge
(learning in individual pace)
(learning & failing is possible)
Which Experience could
facilitate this?
individual & flexibel
collaborative & participatory
safe & exploratory
— collaboratively learning about innovation methods 

— creating innovative services & products
— room set up
collaborative 

& participatory
Source: d.school Stanford
collaborative 

& participatory
— room set up
Source: d.school Stanford
collaborative 

& participatory
— balance input & exercises
Source: Service Design Berlin
collaborative 

& participatory
— balance input & exercises
Source: Service Design Berlin
collaborative 

& participatory
— balance input & exercises
Source: Service Design Berlin
— time to get to know each
other & for team activities
individual 

& flexibel 

Source: Service Design Berlin
— time to have fun
individual 

& flexibel
Source: Service Design Berlin
individual 

& flexibel 

— split roles: moderator &
individual team facilitator
Source: Service Design Berlin
individual 

& flexibel 

— split roles: moderator &
individual team facilitator
Source: Service Design Berlin
safe & 

exploratory

— providing clear 

structure & orientation
Source: Service Design Berlin
— providing clear
frameworks to work with
& take home
safe & 

exploratory

Source: Service Design Berlin
safe & 

exploratory

— room for experimentation
& reflection
Source: Service Design Berlin
Case 2 Magazine Sprint
Goal:
What is the kind of Human
Interaction you want?
Which Experience could
facilitate this?
— with a community collaboratively writing a magazine in 3 days
— co-produce content for a
magazine
— inspire, motivate & support 

each other
— taking individual ideas &
collaboratively developing them 

into a structure
collaborative
open & flexible and structured

(at the same time)
supportive & productive
-connecting people
& their projects in a
kick-off
collaborative
Source: newthinking
collaborative
— exploring potential
topics & building teams
Source: newthinking
collaborative
— exploring potential
topics & building teams
open & flexible
and structured
— providing a framework
to structure individual
projects
Source: newthinking
open & flexible
and structured
— onboarding new
participants at any time
Source: newthinking
— providing resources: 

Graphic Designer, 

Photographer, 

Editorial Staff present 

during sprint
supportive 

& productive
Source: newthinking
— providing resources: 

Printer & Distributer 

present during Sprint
supportive 

& productive
Source: newthinking
— main time scheduled: 

working time
supportive 

& productive
Source: newthinking
— space to collaborate & 

exchange
supportive 

& productive
Source: newthinking
— space to concentrate 

& get stuff done
supportive 

& productive
Source: newthinking
–Christian Bauer
„Zitat hier eingeben.“
Source: Open Everything Magazin
Source: Open Everything Magazin
Source: Open Everything Magazin
Source: Open Everything Magazin
EVENT EXPERIENCE
DESIGN TOOLS
Why
How
Who
What
Golden Circle
adapted from the „Golden Circle“
TOOLS
Developing an 

Event Identity 

& Vision
Stakeholder Map
Location Host
Participants
Organizer
Sponsor
Speaker
Mapping out the 

Stakeholders of 

your Event
TOOLS
Designers
Developers
Entrepreneurs
Artists
Researchers
Service Designers 

& Consultants
Product &

Strategy People
TOOLS
Stakeholder Map
Mapping out different 

participants 

of your Event
Identifying goals of 

different Participants

and developing 

matching elements
Stakeholder Goals Elements
Participants
Organizer
Sponsor
Speaker
Human Interaction Experience
TOOLS
Stakeholder Goals
Pre- @ Post-
Planning what
elements (online &
offline) happen 

before, during & after
the event

Beyond the event schedule
TOOLS
Mapping out the
complete 

Customer
(Stakeholder) Journey

Customer Journey
TOOLS
Touchpoint
Blueprint
Planning what
needs to happen 

„backstage“ 

TOOLS
Touchpoint
Onstage
Backstage
Support
Photo: big-design.org
Desktop Walkthrough
Prototyping the
stakeholder flow
during the event
TOOLS
Claudia Brückner
twitter
slideshare
medium
https://twitter.com/clastronautin
de.slideshare.net/clastronautin/
https://medium.com/@clastronautin
https://www.claudiabrueckner.de/

Designing Collaborative Experiences