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Tips For Starting Your Holiday Marketing


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Santa wants to know... has your marketing been good this year? Join us for part one of this two part end-of-year webinar series with Caz Bevan (@AreYouWithCaz) and Sani Nielsen (@TheJollyPoly). We'll discuss when you should start your holiday testing and holiday campaigning. Join us on November 9 for more details on how to measure success and utilize these analytics for a better 2017 strategy.

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Tips For Starting Your Holiday Marketing

  1. 1. Santa Wants To Know… has your marketing been good this year? Caz Bevan @AreYouWithCaz Sani Nielsen @TheJollyPoly
  2. 2. Stats & Facts
  3. 3. 15.4% of retailers start marketing before October 1
  4. 4. When do you begin shopping for the holiday season? These statistics depict the period when U.S. consumers began shopping in 2015 ( Before Sept September October November December 1-15 December 16-31 0 0 0 1 3% 14% 38% 22% 8% 16% 5% 19% 42% 19% 6% 9% Men Women
  5. 5. $3.19 Trillion Industry U.S. Stats
  6. 6. $830 Billion spent on gifts Now, That’s A Gift!
  7. 7. 50%+ of all revenue is generated between Black Friday & Christmas Day
  8. 8. Top Sales Generators For Black Friday: Email Marketing 25.1% Organic Search 21.1% Paid Search 16.6% For Cyber Monday: Organic Search 21.5% Email Marketing 20% Social Media Posts 1.8% Why? People are in a rush and searching specifically for sales. They go straight to the website, recent emails, and if they don’t see what they’re shopping for or the discount they’re looking for at the top of social media, they don’t spend time looking for it.
  9. 9. 127 Million Shoppers Cyber Monday Is The New Big Deal, Literally
  10. 10. 92% of Shoppers Look For Discounts Online Cyber Monday
  11. 11. Cyber Monday is the biggest mobile shopping day of the year
  12. 12. From 2014-2015 Mobile App use grew 58%. Use these stats to brainstorm how your business can personalize, use emojis, help with customer productivity, and support mobile shopping for your business. You don’t have to build an app to know these are some great keys to marketing strategy success! Personalization 344% Emojis Productivity 119% Easy in-app purchasing 4.56%
  13. 13. 47% of all Holiday Purchases Begin On A Mobile Device
  14. 14. 81% of Shoppers Conduct Online Research Before Buying
  15. 15. 1 in 3 people search a product online prior to visiting the store
  16. 16. 15% of your in-store visitors are searching elsewhere for the same products
  17. 17. 50% of people visit a store within 24 hours of searching the store or a product online
  18. 18. 88% search from a phone 84% search from a tablet Searching for: Business hours Directions to closest store Address Availability of product Discounts & pricing information
  19. 19. 18% of Local Mobile Searches Lead To In-Store Purchases 2014
  20. 20. So, Now What?
  21. 21. How? Check your email for our holiday marketing tips. We will also be adding links to the webinar recording on Boost U. When?You should begin your holiday testing in August/ September and campaigning by October. Include all holidays celebrated from October- January as part of your ongoing Q4 strategy.
  22. 22. Tip #1: Test Your Website For A Higher Traffic Load & Mobile Usability
  23. 23. Tip #2: Test Emails & Social Posts (Desktop & Mobile)
  24. 24. Tip #3: Create Mobile Specific Advertisements
  25. 25. Tip #4: Create A Strong Email Campaign
  26. 26. Tip #5: This is what you SEO-ed for
  27. 27. Tip #6: Be Personal Social Media Posts Emails Suggestions Customer Service P E O P L E A R E M O R E L I K E LY T O P U R C H A S E W H E N S O M E T H I N G I S P E R S O N A L I Z E D T O T H E M 5 . 5 H I G H E R C O N V E R S I O N S
  28. 28. Tip #7: Be Reliable Product Availability Email Response Social Media Response Email Delivery Expected Promos
  29. 29. Tip #8: Reconsider How To Be Social S O C I A L M E D I A I S T H E F I R S T C H O I C E F O R 1 I N 5 S E E K I N G A N S W E R S I N C O M P L E X S I T U A T I O N S
  30. 30. Tip #9: Be Here, Now Being Personable Also Means Being Real… In Real-Time
  31. 31. Tip #10: Relax You’re ahead of the game… enjoy your holidays!
  32. 32. Let’s Talk About Your Tips? Join us November 9 for The State of Social Media Address by simply typing “Reg Me” into the webinar comments or visit to sign up at any time.