Claire visited stores in her local shopping center and noticed many details that she had never observed before, such as the grocery store Ralphs not having a sign over its main entrance, Trader Joe's and Ralphs displaying pumpkins differently, and various signs, floors, and storefronts showing more wear and tear than she had realized. She realized how much she had been missing by not observing her familiar surroundings like a traveler would.

1. OBSERVATION
LAB
CLAIRE TRAGESER

2. I VISITED STORES…
IN THE SHOPPING CENTER
RIGHT NEXT TO MY HOUSE

3. I GO THERE ALMOST
EVERY DAY
YET, I NEVER NOTICED
MANY THINGS…
UNTIL NOW!

4. FOR INSTANCE,
THE GROCERY STORE RALPHS
WHERE I SHOP ALMOST DAILY
DOESN’T
HAVE
A SIGN!

5. AT LEAST…
NOT OVER ITS MAIN ENTRANCE

6. THE PUMPKINS AT
RALPHS AND TRADER JOE’S
ARE HELD IN DIFFERENT KINDS OF BOXES

7. THEY COST
DIFFERENT
PRICES,
TOO.

8. RALPHS HAS FLOORS
MADE OF FAKE WOOD

9. TRADER JOE’S FLOORS
LOOK REALLY WORN

10. STARBUCKS
HAS A GIANT GLOWING LOGO

11. AND…
ITS DOORS WERE CLOSED

12. THIS RESTAURANT
HAS A GLOWING NEON SIGN

13. EVEN THOUGH
ITS AWNING SAYS IT’S ELEGANT

14. I HADN’T NOTICED
THIS STORE EVEN EXISTED

15. I HAVE NO IDEA
HOW I MISSED IT

16. AND THIS STORE
CLAIMS TO HAVE
THE WORLD’S BEST WORKOUT

17. JUST THINK OF WHAT
I’VE BEEN MISSING!

18. NOW I KNOW
TO TRY TO KEEP
THE EYES OF A TRAVELER
EVEN WHEN
I’M RIGHT NEXT TO HOME