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Claire Thompson
Claire Thompson

Keynote presentation given by Judith Lewis at thupr event on natural SEO

Business
1 of 15
Natural (Organic) SEO How to identify the SEO good guys, how much to ‘DIY’ and when to call in the specialists
What is SEO? “SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines.” - SEOmoz
SEO is not rocket science … but it isn’t a walk in the park either
How to identify the SEO good guys WOM Online Checks
Word of Mouth
Online Checks
Beware of... Promises seeming too good to be true Badges claiming verification People invisible in search claiming expertise
How much to DIY and when to get professional help TIME IS MONEY Basics and advanced Understanding penalties Webmaster tools, analytics & monitoring SEOmoz, SEOBook, WebmasterWorld, SEO Dojo, etc…
Recipe for ranking Around 200 factors contribute to the ranking of a webpage or a website. These 200 factors can be broadly categorised as: A) Content B) Architecture C) Popularity
Elements of Ranking Title Tags Meta Description Tags Meta Keyword Tags ALT Tags H1, H2, H3 (and accompanying CSS) Keywords in the content Internal Links (images vs. keyword rich text) URL Structure Advanced Linking Authority Age of domain
Comfortable with all that? Then here are some tools!
SEO Tools ,[object Object]
Various Toolbars + Extensions

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Judith lewis presentation

  • 1. Natural (Organic) SEO How to identify the SEO good guys, how much to ‘DIY’ and when to call in the specialists
  • 2. What is SEO? “SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines.” - SEOmoz
  • 3. SEO is not rocket science … but it isn’t a walk in the park either
  • 4. How to identify the SEO good guys WOM Online Checks
  • 7. Beware of... Promises seeming too good to be true Badges claiming verification People invisible in search claiming expertise
  • 8.
  • 9.
  • 10. How much to DIY and when to get professional help TIME IS MONEY Basics and advanced Understanding penalties Webmaster tools, analytics & monitoring SEOmoz, SEOBook, WebmasterWorld, SEO Dojo, etc…
  • 11. Recipe for ranking Around 200 factors contribute to the ranking of a webpage or a website. These 200 factors can be broadly categorised as: A) Content B) Architecture C) Popularity
  • 12. Elements of Ranking Title Tags Meta Description Tags Meta Keyword Tags ALT Tags H1, H2, H3 (and accompanying CSS) Keywords in the content Internal Links (images vs. keyword rich text) URL Structure Advanced Linking Authority Age of domain
  • 13. Comfortable with all that? Then here are some tools!
  • 14.
  • 15. Various Toolbars + Extensions
  • 16. Link Baiting & Building 101
  • 21. RSS Feeds & RSS Buttons
  • 24. Competitor Inbound LinksIBP http://www.seoelite.com/ WebCEO http://www.webceo.com/ WeBuildPages http://www.webuildpages.com Google Analytics http://www.google.com/analytics/ XML Sitemaps http://www.sitemaps.org/ Keyword Density Tool http://www.seochat.com/seo-tools/keyword-density/ SEO Quake http://www.seoquake.com/ Xenu Link Sleuth http://home.snafu.de/tilman/xenulink.html Keyword Research Tools https://adwords.google.co.uk/select/KeywordToolExternalhttp://www.wordtracker.com/
  • 25. Thank You! judith.lewis@seshet.co.uk www.seshet.co.uk www.SEO-Chicks.com www.twitter.com/JudithLewis www.MostlyAboutChocolate.com