Copyright SEO PR Training Ltd.For content placement and links:The mediaClaire Thompson13/06/2013 @SEOPRTraining
Waves PR SEO PR Training In house @claireatwaves @seoprtraining @waterwytche13/06/2013 2@SEOPRTrainingWho am I
Copyright SEO PR Training Ltd. 13/06/2013 @SEOPRTraining
The media13/06/2013 4@SEOPRTrainingSource: shamelesslycribbed from Blue GlasspresentationThird partyendorsement
The endorsement ladder13/06/2013 5@SEOPRTrainingWhat I sayabout meMy opinion isvalued byother peopleA third partychooses towrite aboutmeMycustomerscommit towriting howgood I amWeb Links Social media
Where does the media fit?13/06/2013 6@SEOPRTrainingSource: Google Think Insights
#searchlondonNumber of sources referred to in Insurance sector?5.87.314.711.7Ref: 2001 Census
#searchlondonNumber of sources referred to for restaurants18.104.22.168.9Ref: eTForecastsSept 2004
#searchlondonAverage no of sources used for travel10.814.710.218.2Ref: Ofcom 2004
#searchlondon Across devices Across media and social media types Online and offline
Copyright SEO PR Training Ltd.How?13/06/2013 @SEOPRTraining11
Editor News Editor Features Editor Freelance Specialist Editors Trainee Sub Editor Pictures Editor Interactive pages Bloggers13/06/2013 12@SEOPRTrainingWho’s who, what they do and what they wantOld photoalert!!!Journalistsare peopletoo!
Be topical Be controversial Be the expert Celebrities Think outside of the box: localmedia, broadcast and radio. Offline!The smartest way of all?13/06/2013 13@SEOPRTrainingHollywood links: five smart waysASK!!!
#searchlondon 14@SEOPRTrainingDumb things to watch out for….
Then share the hell out of it in relevant places
Copyright SEO PR Training Ltd.Q&AThank you for your attention!Claire ThompsonWaves PR/SEO PR TrainingT: 0118 946 132013/06/2013 16@SEOPRTraining