When you plan video marketing for your business, it's worth considering the use of customer video testimonials. Business owners always expect that people should talk positive about their company. So customer testimonials are incredibly a powerful tool because they are more trustworthy.

1. Best Ways To Get
The Most Out Of
Customer Video
Testimonials

2. When you plan video marketing
for your business, it's worth
considering the use of customer
video testimonials. Business
owners always expect that people
should talk positive about their
company. So customer
testimonials are incredibly a
powerful tool because they are
more trustworthy.

3. Let your customer tell their
own story
Your customer should be free to tell their own story instead of giving them a
written script, even if their way of talking is off brand. Ask them to send their
questions in advance so that when you ask questions in video, your
customer will tell their story from beginning to end. And always use
questions that focus on sharing good results.

4. Don’t appear in the
customer’s testimonial
video
When you are making a customer testimonial video, it's always advisable for client
not to appear in the video. Let them talk and what was the important thing in terms
of results they get by working with your business. A customer testimonial is the right
vehicle to share about how your services and products are great.

5. Identify the best testimonials
to use before you approach
the customer
Customer video testimonials need a good thought and planning. Would you like to
attract new clients? Are you keen to work with businesses of a certain size? Always
choose subjects for the customer testimonials that reflect your business that you
are trying to attract. It would become easy for the viewer to see how your business
can benefit their business.

6. Achieve the best
production quality possible
It is a fact that an expensive and high quality video could not impress the
viewers if the content is wrong. Always go for a best production quality video
within your budget. Think carefully how you can use visuals, spoken words
and music to engage your audience and create a great response to your
testimonial.

7. Using branding carefully
There’s nothing more off-putting than a customer testimonial that features a logo or
product placement in every shot. People are cynical and put off by this kind of
overkill. Our advice would be to include your logo, URL and a strong call to action
at the end of the video – this is often all you need to communicate your visual brand
in a video testimonial.

8. Help your customer feel
prepared
Sending a list of questions in advance to your customer is great as it will work well
to send them some information about the video. This list might include what the
schedule is, how long the shot will take, where the shot will be taken, what he/she
should wear etc. This will make your customer feel comfortable on the day of
shooting and speak naturally in front of camera.

9. Keep it simple
Customer video testimonials should speak for themselves. You should not use
complicated techniques and shots to let your customer tell their story. If your
customer is passionate to explain what effect your business has made to their
business, this will work too.

10. Feature a decision-maker
If you are using customer video testimonials that feature a business client,
it's a always a great idea to feature someone in senior management to
give your video more credibility. If people see a decision-maker talking
enthusiastically about working with you, this will carry more weight than a
junior member of staff.

11. Make it easy to like and share
the video testimonial
Customer video testimonials are a great proof that people prefer to go on
word of mouth recommendations because it remove their fear about whether
it's good decision or not to buy your services. By making your video
testimonial easy to like and share, people will more likely to spread the word
to their contacts and increase your viral reach.

12. Cinimage is a contemporary creative film
production studio in Bangalore that creates
personalized experiences across the realms of video
production and animation.
Website: http://www.cinimage.org/
Contact No. : +91-9849203402