Two cities so similar to have the opportunities to develop on business tourism market in their countries and Europe.

1. Tourism in Kaunas: business, science, health
September 24, 2015
KAUNO TURIZMO INFORMACIJOS CENTRAS IR KONFERENCIJŲ BIURAS - Kaunas (Lithuania)
Business Tourism
as a Product for Kaunas and Katowice
by Krzysztof Cieślikowski PhD
University of Phisical Education in Katowice,
Faculty of Management in Sport and Tourism

2. two towns
Kaunas Katowice
301 357 population 307 233
157 km2 area 164 km2
12 universities 12
15 000 sport arena 12 000
17 hotels 17
1 052 rooms 1 874
Source: K. Cieślikowski

3. two towns

4. two towns
Kaunas Katowice
15 000 sport arena 12 000

5. Tourism is a … , but …
Tourism
Phenomenon Product
Destinations Companies

6. The product of tourism
enterprises
The product of tourism
destinations
Business tourism
Key facts...

7. Adventure travel
Agritourism
Bicycle tours
Cultural tourism
Ecotourism
Geotourism
Medical tourism
Railroad attractions
Rural tourism
Space tourism
Sustainable tourism
Virtual tourism‎(Accessible tourism
Agritourism
Alternative tourism
Atomic tourism
Benefit tourism
Bicycle touring
Birth tourism
Boat sharing
Booze cruise
Business tourism
Busman's holiday
Channel hopping
Christian tourism
Culinary tourism
Cultural tourism
Day-tripper
Dental tourism
Disaster tourism
Domestic tourism
Drug tourism
Ecotourism
Enotourism
Escorted tour
Excursion
Experimental travel
Extreme tourism
Fashion tourism
Female sex tourism
Garden tourism
Genealogy tourism
Geotourism
Ghetto tourism
Grand Tour
Guest ranch
Halal tourism
Honeymoon
Industrial tourism
Jihadi tourism
Jungle tourism
Justice tourism
Kosher tourism
LGBT tourism
Libel tourism
Literary tourism
Medical tourism
Militarism heritage tourism
Motorcycle touring
Nautical tourism
Package tour
Recreational travel
Religious tourism
River cruise
Romance tours
Rural tourism
Sacred travel
Safari
Scenic route
Self-guided tour
Senior Week
Setjetting
Sex tourism
Shark tourism
Slum tourism
Space tourism
Sports tourism
Spring break
Stag party tourism
Staycation
Suicide tourism
Sustainable tourism
Three-dimensional virtual tourism
Tolkien tourism
Tombstone tourist
Tourism geography
Virtual tour
Visiting friends and relatives
Volunteer travel
Walking tour
War tourism
Water tourism
Wellness tourism
Whale watching
Wildlife tourism
Tourism …
tourism product is named as …

8. Business tourism
terminology ...

9. Tourism …
tourism product…
• Edward, are you in town on business or pleasure ?
• Business, I think. - Business, you think.
business or pleasure
business or pleasure
business or pleasure

10. Inside bag:
tent
food
drink
clothes
Tourism …
What defines tourism …

11. Tourism
Travel for pleasure Business travel
R. Davidson, B. Cope: Business Travel: Conferences, Incentive Travel, Exhibitions, Corporate Travel. Pearson
Education Limited, London 2003
Tourism …
What defines tourism …

12. Business tourism
(by R. Davidson)
• Business tourism is concerned with people travelling for purposes
which are related to their work.
• As such it represents one of the oldest forms of tourism, man
having travelled for this purpose of trade since very early times
Business tourism
terminology ...

13. Business travel
Individual
business trips
consultations research
Face to face
meetings
presentations
Business tourism
Incentive
travel
Trade fairs
and
exhibitions
Corporate
travel
Group
meetings
R. Davidson, B. Cope: Business Travel: Conferences, Incentive Travel, Exhibitions, Corporate Travel. Pearson
Education Limited, London 2003
Business tourism
terminology ...

14. M.I.C.E.
= Meetings, Incentives,
Congresses, Exhibitions
S.M.E.R.F = .
Social, Military, Educational,
Religious, Fraternal
Business tourism
terminology ...

15. Business
tourism is a
product
short
repeatable
strongly
income
on local
economy
product
of hotels
in cities
Business tourism
Key facts...

16. Employees,
cooperators
Hotels
clients
Interactive marketing
How to achieve success in this market
– lets have a look on marketing management
inhabitants
Local
government
Source: K. Cieślikowski

17. How to achieve success in this market
– lets have a look on marketing management
coopetition
collaboration between business competitors, in the hope of mutually beneficial results
To cooperate
To compete

18. … Katowice

19. … Katowice In 2014

20. The historical facts in development of business travel
and tourism
Krzysztof Cieślikowski
ICC Katowice (2015)

21. tourism meetings
inhabitants
visitors
meetings
Business tourism
Why business tourism will grow ...

22. Business tourism
Why business tourism will grow ...
First … - B2B market

23. hotels 17
rooms 1 052
conference halls 55
number of participants 3 730
restaurants 17
guests in restaurants 2 256
The biggest conference hall
is for …. delegates
550
Key facts for meetings industry in Kaunas
Source: K. Cieślikowski

24. two towns
Kaunas Katowice
????
Total number of
business events
7 100
Krzysztof Cieślikowski PhD
University of Phisical Education in Katowice, Faculty of Management in Sport and Tourism
k.cieslikowski@awf.katowice.pl
… in 2014