1. Favourite Music Video
The reason this is my favourite music video is because of the use of a
cat as comic relief in a video that does actually have a serious narrative.
Although, this has probably been done before I like the way this video
has done it because of the personality that has been given to the cat
and the fact that it acts like a normal person may do in this sort of
situation.
The video also strongly follows Andrew Goodwin's theory that a majority
of Music Video's have matching lyrics and visuals. For example the
lyrics are about being dumped by a girl and the main content of the
visuals are of Ed trying to get over this break up.
The video does present a typical stereotype of a young adult with it
starting with Ed in his Flat drinking alcohol and playing video games.
This is a typical presentation of young adults presenting them as very
anti-social people(although he does later go to a club).
