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2. Disclaimer
This presentation contains forward-looking statements relating to the prospects of the business,
estimates for operating and financial results, and those related to Cia. Hering's growth prospects.
These are merely projections and, as such, are based exclusively on the expectations of Cia. Hering
management concerning the future of the business and its continued access to capital to fund the
Company’s business plan. Such forward-looking statements depend, substantially, on changes in
market conditions, government regulations, competitive pressures, the performance of the Brazilian
economy and the industry, among other factors and risks disclosed in Cia. Hering’s filed disclosure
documents and are, therefore, subject to change without prior notice.
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3. AGENDA:
• Highlights
• Operational Performance
• Stock Market
• Business Strategy and Outlook
2

4. Highlights
GOALS OUTPERFORMED
• 4Q07 results above initial targets
• Total gross revenues increased 26.9% - Domestic market 39.3%
• EBITDA increased 73.9%
STRATEGIC PLAN INITIATED
• Price repositioning for Hering brand – larger product offer
• Marketing – New campaign
• Distribution chain – owned, franchised and multi-brand stores network expansion
• Own brands – exports focus on Hering, PUC and dzarm. brands
CAPEX AND CAPITAL STRUCTURE
• Capex of R$ 10.3 millions in 4Q07
• Net cash balance of R$ 33.4 millions 3

5. AGENDA:
• Highlights
• Operational Performance
• Stock Market
• Business Strategy and Outlook
4

6. Gross Revenues - R$ MM
DOMESTIC MARKET
Per Brand Per Channel
127.8 127.8
3.3 Other
11.5 Dzarm 63.0
GROSS REVENUE BY MARKET 91.7 9.0% 91.7 Multi-
15.3
PUC brand
3.0 97.7 stores
10.3 11.9% 52.2
Hering
11.2 20.6%
67.2 64.8
139.4 36.4%
Franchise/
11.6 Exports 39.5 Owned
45.3% Stores
109.8 127.8 64.0%
26.9%
18.1 Domestic 4Q06 4Q07 4Q06 4Q07
market
91.7 35.9%
EXPORTS
Private Label x Own brands Destination
18.1
18.1 0.3
39.3% 2.0
13.8 35.9% 1.8
11.6 11.2 11.6
Private
0.7 Other
1.0
46.1% 7.5 Label Europe
4Q06 4Q07 2.0
LatAm
4.2
Mercosul
4.3 2.8% 4.1 Own 3.6 North America
brands 2.7
5
4Q06 4Q07 4Q06 4Q07

7. Gross Profit and Adjusted EBITDA - R$ MM
Gross Profit and Gross Margin
4.2 pp 0.4 pp
40.3% 44.5% 39.8% 39.4%
51.4 Exports 145.3
37.8% 131.4 10.6%
1.2 4.6
37.3 12.0
140.7
3.2 62.5% 119.4 61.7%
50.2
34.1 47.2% Domestic 17.8%
market
4Q06 4Q07 2006 2007
Adjusted EBITDA and EBITDA Margin
5.5 pp 19.6% 14.8% 1.0 pp 13.8%
14.1%
48.8 51.1
73.9%
22.7 4.7%
13.0
6
4Q06 4Q07 2006 2007

8. Stores and Expansion Project
Stores chain evolution
248
23
209
19 44
39
Goal: 172
Foreign
181 Hering Store expansion plan
151 PUC
325
Hering 48
51
277
2006 2007
53
51
224
43
36
181
151
10
25
274
226
188
141 156
2006 2007 2008 Plan 2009 Plan 2010 Plan
Franchise Own stores
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9. Distribution Channels in Brazil
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10. Status of Franchise Store Opening Plan for 2007
State – City Location Status Date Franchise
SP - São Paulo Rua Vieira de Morais Opened mar/07
Status 2007
SP - São Paulo Al. Nhambiquaras Opened may/07
BA - Salvador Salvador Shopping Opened may/07
RS - Porto Alegre Rua 24 de Outubro Opened jul/07 17 Opened
SP - Guarujá Shopping La Plage Opened sep/07
SP - S. J. Campos Shopping Vale Sul Opened oct/07
PR - Foz do Iguaçu Shopping Cataratas JL Opened oct/07
SP - S. J. Rio Preto Shopping Plaza Avenida Opened nov/07
MG - Araxá Rua Capitão José Porfírio Opened nov/07
SC - Florianópolis Shopping Itaguaçu Opened nov/07
SP - São Paulo Rua Carlos Weber Opened dec/07
GO - Ap. de Goiânia Buriti Shopping Opened dec/07
SP - Marília Shopping Aquarius Opened dec/07
Current franchise
SP - Rio Claro Shopping Rio Claro Opened dec/07
RS - Porto Alegre Shopping Total Opened dec/07
RN - Natal Midway Mall Opened dec/07
SP - Guarujá Shopping Enseada II Opened dec/07
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11. Status of Owned Store Opening Plan for 2007
State - City Location Status Date
SC - Florianópolis Shp Iguatemi Santa Mônica Opened jun/07
RJ - Rio de Janeiro Norte Shopping Opened aug/07 Status 2007
RJ - Rio de Janeiro Rio Design Barra Opened aug/07
MG - Belo Horizonte Diamond Mall Opened sep/07
PR - Curitiba Shopping Estação Opened oct/07
SP - São Paulo Shop. Market Place Opened oct/07
SC - Balneário Camboriú Balneário Camboriú Shp. Opened oct/07 13 Opened
RJ - Rio de Janeiro Ipanema (Visc. de Pirajá) Opened nov/07 2 Transfered
SP - São Paulo Santana Parque Shopping Opened nov/07
SP - São Paulo Shopping Santana (Transf) Transfered nov/07
SC - Balneário Camboriú Avenida Brasil (Transf.) Transfered nov/07
SP - Guarulhos Shopp. Intern. Guarulhos Opened nov/07
RJ - Rio de Janeiro Rua da Quitanda Opened dec/07
SP - São Paulo Shopping Aricanduva Opened dec/07
SP - São Paulo Avenida Paulista Opened dec/07
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12. Stores performance
Hering Store performance 4Q07 Chg. 2007 Chg.
Number of stores 181 20% 181 20%
Franchised 156 11% 156 11%
Owned 25 127% 25 127%
Stores revenues (R$ thous.) 107,360 47% 276,072 27%
Same Store Sales growth 29% - 18% -
Sales area in m² 24,106 15% 24,106 15%
Sales per m² (R$) 4,619 32% 11,452 11%
Services 1,380,554 56% 3,352,182 25%
Garments sold 3,303,859 62% 7,972,003 27%
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13. Capex (R$ MM)
25.3
25 0.5 Other
4.8 IT
20
8.4 Production
15
40.0
10
10.3 25.3
8.4 11.8 Stores
5
4.7
5.4 8.4
0
4Q06 4Q07 2006 0,0
2007 2005 2006 2007 2008
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14. Debt
Net Debt / EBITDA
201
185
Short term X Long term
Short term
59%
4.6
3.8
Long term
41%
-0.6
2005 2006 2007
(33) Total Debt = R$ 124.8 millions
Net Debt/EBITDA*
Net Debt (R$ millions)
* Ebitda - last 12 months
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15. AGENDA:
• Highlights
• Operational Performance
• Stock Market
• Business Strategy and Outlook
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14

16. Capital Markets
Indicators - HGTX3 4Q06 4Q07 Chg. 2006 2007 Chg.
Number of Trades 379 5,709 1406% 704 18,483 2525%
Participation in Trading Sessions - % 83.1% 100.0% 17 p.p. 62.2% 95.9% 34 p.p.
Quantity Traded - 000 801 7,338 816% 1,558 31,835 1943%
Volume Traded - R$ 000 3,119 80,454 2479% 5,658 324,916 5643%
Share Price - R$ (¹) - - - 4.85 10.4 114%
Total Shares Outstanding - 000 - - - 33,095 53,928 63%
Market Cap - R$ MM (¹) - - - 162,161 566,234 249%
(¹) year-end
Cia Hering vs. Ibovespa
Base 100 = 12/28/2006
214.3
141.3
12/28/06 3/28/07 6/28/07 9/28/07 12/28/07
IBOVESPA HGTX3
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17. AGENDA:
• Highlights
• Operational Performance
• Stock Market
• Business Strategy and Outlook
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18. Outlook and Strategy
Hering Store credit card launch in Jan/08
Consumer credit – increase in purchase power
Larger wage-class range – wider target audience
Higher average ticket
Financial products revenues
Expansion of Hering Store chain
224 stores by year-end and 325 by the end of 2010
Product launch
Mix optimization
Higher marketing investments
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19. Investor Relations Team
Fabio Hering – Deputy-CEO and IR Director
Vilmar da Costa – CFO Investor Relations Consulting Firm
Karina Koerich – IR Manager FIRB – Financial Investor Relations Brasil
Phone +55 (47) 3321-3469 Phone: +55 (11) 3897-6857
e-mail: ri@heringnet.com.br e-mail: eduardo.campos@firb.com
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