2. Advertising
Recommendation Engines
Public Impersonal Pages
Public Personal Profiles
Private Groups
Private Personal
Profiles
Group
Messages
1:1
10/18/2021 2
Embrace transparency and restraint
on communication behavior
Amplification Privacy Concern
โข Confidentiality,
โข Policy
โข Law
4. 12/06/2019
Media Sources
Social Algorithms
Online Participants
Content
Comments
Reactions
ML is learning how to select the
information you like to read
Addictive Design
A major design change around 2012~2013
5. 12/06/2019 5
๐๐๐๐๐ ๐
๐ข๐ ๐ค๐๐๐
โข ue is user affinity
โข ๐ค๐ is how the content is weighted
โข ๐๐ ๐๐ ๐ ๐ก๐๐๐ ๐๐๐ ๐๐ ๐๐๐๐๐ฆ ๐๐๐๐๐๐๐ก๐๐
Social Algorithms