This is the follow up (part 2) training of HOW to USE keywords to get more FREE LEADS for REAL ESTATE agents Included are extra resources that touch base on video and social media as well as a REAL ESTATE AGENT SEO CHECKLIST

1. How to use KEYWORDS to get more FREE LEADS in 2014 and 2015 Presenter: Chuck Ward

2. What is the ONE thing you can do RIGHT NOW RIGHT away TODAY to get more FREE LEADS in 2014 and 2015

3. Use keywords on your content

4. •
Business owners tend to get drawn towards trying to rank for the broad, general keywords in their industry that get the highest number of searches.
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This inevitably ends in disappointment as they don’t end up reaching the 1st page for the keywords and the visitors that they do manage to get are at the browsing stage of the buying cycle rather than the buying stage.
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Rather than targeting a couple of generic keywords, a better approach is to target multiple, specific keyword phrases.
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Research has shown that more than 40% of all searches done online are comprised of four or more words.
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Therefore, not only is it quicker and cheaper to rank for longer, specific keyword phrases, but you can still get lots of visitors to your website by doing so.

5. How To Understand Keywords
To understand keywords
One must understand keyword searches and how they work

6. What is a Keyword Search
A keyword search (KWS) is a single search word or group of words (phrase) that we type into a search engine website (Google, Bing, Yahoo) to get information we want Forms of content could include (but are not limited to) Web pages Videos Images

7. Visual: How It Works

8. Visual: How It Works
The Flowers represent YOUR content on the internet – it’s hard to find and stand out
The BEE is from the HIVE The BEE finds your FLOWER amidst all the other FLOWERS The BEE goes back to the HIVE to tell others BEEs where YOUR flower is located
The HIVE is GOOGLE
The HIVE is full of other BEEs looking for NEW NECTAR
Other BEEs are public end users

9. How are those bee’s going to find YOUR new flower patch full of yummy and delicious flowers ?

10. Thru the use of Keywords

11. Understanding Keywords Searches
Broad Searches are ok
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The more broad the search, the less likely the chance for immediate to short term lead conversion (90 days or more)
More Narrow (focused/specific) are better
– The higher the chance for immediate to short term lead conversion (0 – 90 days)

12. BROAD KEYWORDS
NARROW KEYWORDS
Very general to your real estate business Lots of people are looking Many others agents using
Very time consuming to be found (if ever.)
Even if you were found, lead conversion is much longer (not ready to buy)
Very SPECIFIC to your real estate business
Less people are looking
Less other agents using
Less time consuming and costly to be found for
Greater chance of lead conversion in 0 – 90 days (closing a home)

13. KEYWORDS EXAMPLES
BROAD vs NARROW KEYWORDS

14. BROAD KEYWORDS
NARROW KEYWORDS
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Homes for Sale
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Real Estate Listings
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Real Estate
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HUD HOMES
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Real Estate Agent
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{CITY}{ST} Real Estate
{CITY}{ST} Real Estate
{CITY}{ST} Agent
{CITY}{ST} Realtor
Listings in {CITY}{ST}
{CITY}{ST} Listing Agent
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Tampa Homes for Sale with Pools
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MLS Listings in Sarasota FL 150000
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Best Pasco County FL Listing Agent Luxury Homes
Use of action words
Use of Zip Codes
More descriptive
Easy to rank
Faster Closings =Commissions

15. How to Find Keywords
Use of the Google Keyword Tool
Use of Google (Any) Search Engine

16. NOW WHAT DO I DO NEXT ??
WE HAVE IDENTIFIED OUR KEYWORDS

17. INSERTING KEYWORDS
What are the three things that you can keyword optimize?
A.
Images
B.
Videos
C.
Content

18. INSERTING KEYWORDS
Where do we want to put our keywords
A.
In our page title
B.
In our page url
C.
In our domain (if possible)
D.
In our description of our page
E.
In paragraph headings
F.
In our sentences through out
G.
In our images
H.
In our links

19. INSERTING KEYWORDS Comparison Examples
Good
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Target Keyword: Real Estate Agent Tampa
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Page Title: Company Name | Real Estate Agent In Tampa
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Page URL: https://domainname.com/Real_Estate_Agent_In_Tampa/
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H1 Tag: Real Estate Agent – Tampa – About Us
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Body Content: We believe that we’re the best Real Estate Agents in Tampa. (Yaddy yaddy yaddy …)
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Image Tag: Real – Estate – Tampa – Photo
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Meta Description: Looking for an experienced and reliable Real estate agent in Tampa FL? We can help you. We have real estate offices based around Tampa FL – visit us today or call 813-555-1212.
Not So Good
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Target Keyword: Real Estate Agent In Tampa
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Page Title: Real Estate Agent
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Page URL: http://domainname.com/page1.html
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H1 Tag: Real Estate Agent In Tampa
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Body Content: We’re a hairdressers in Tampa. We’re the best Tampa Real Estate Agent because we’re experienced and cheap. If you need Real Estate Agent Tampa, come to us today.
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Image Tag: Real-Estate-Agent-In-Tampa
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Meta Description: Real Estate Agent In Tampa. Tampa Real Estate Agent . Real Estate Agent Tampa.

20. Exact Coding Examples
General Page and Website
Title
<title> </title>
Images
<img src=“keyword” alt=“keyword”>
Description
<meta description= “keyword in a sentence or two”>
Page Content Specific
Bold
<b> </b> <strong></strong>
Italics
<i> </i> <em></em>
Underline
<u> </u>
Paragraph Headers
<h1> </h1>
can be up to six (6)
Links
<a href=“xx”> </a>

21. Putting it Together
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Keywords are the data points we put into our content (pages, images, videos)
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Keywords summarize your content
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Keywords help the BEEs that come from the HIVE (Google) remember WHERE your FLOWER is from the rest of the other FLOWERS in the (cyber) world
SO THAT

22. Putting it Together
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Your content, image, or video gets found
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Your phone rings
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You sell a home
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You get a commission check
Which is Why We Are Here, Right ?

23. Thanks for Attending
Helpdesk (at) realaccesspro.com
888-884-0303

24. Resources
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This past Tuesday training (keywords part 1)
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http://www.slideshare.net/chuckward/keywords-for-real-estate-agents
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Keywords on and with YouTube Videos
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http://www.slideshare.net/chuckward/using-keywords-in-youtube-videos
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Keywords on Google Plus (Google +, G+)
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http://www.slideshare.net/chuckward/how-to-use-keywords-in-google-plus- for-real-estate
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The Real Estate Agents SEO checklist
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http://www.slideshare.net/chuckward/the-real-estate-agents-seo-checklist
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Wordpress SEO Resource
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YOAST Plugin