2. Our project
Overall project at the Mill
Co-housing
Office space
Workshops
Energy cooperative
Mushrooms
Mushrooms: first concrete step
3. Blue Economy
Concept developed by Prof. Gunter Pauli
A Blue Economy business model will shift society
from scarcity to abundance "with what we have“
Tackling issues that cause environmental and related
problems in new ways
Refocus the use of rare and high-energy cost
resources to instead seek solutions based upon
simpler and cleaner technologies
4. Mushrooms – what we have so far:
Project
Flyer (draft)
Analysis
Business plan (draft)
5. Project
Goal and mission:
Our goal is to produce and sell mushrooms that
are eco-conscious and organic. They are
produced from waste and do not require much
resources to grow.
We want them to be the symbol of a new way of
doing business, a first step in the
implementation of the Blue Economy in our daily
lives.
8. Regulation (1/3)
Establishments:
Cleanable
Free from insects
Need for personal hygiene facilities
Temperature/air cleaning facilities (storage)
Free from pest and animals
9. Regulation (2/3)
Process:
Need to monitor quality and review processes regularly
Identify risks and critical zones + control
Check quality of waste and seeds
Keep documents about production
Put lot numbers on production to ensure an easy recall
if necessary
Store and get rid of waste in a hygienic way (not in the
same building as food)
10. Regulation (3/3)
Employee:
Train employees about hygiene
Ask for a doctor certificate before hiring
Packaging:
Wholes to enable passage of air
Scientific name on packaging
Minimum fill: The container shall be well filled with
mushrooms and the product (including packing
medium) shall occupy not less than 90% of the water
capacity of the container. The water capacity of the
container is the volume of distilled water at 20oC which
the sealed container will hold when completely filled.
Needs to display info on how to store/prepare
mushrooms
11. Risks
Problem with acquiring raw material
Raw material is spoiled
Problem with acquiring seeds/bags
Problem with seeds
Problem with production (not growing)
Problem with end product (mushroom is not good)
Demand is not sufficient for supply
Demand is too high for supply
Complaints about taste
Costs get too high
Price is too high
Increasing competition
Existing competition
Problem with packaging
Price for bags/packaging gets too high
12. What we still need to do
Develop the business plan further
Get more info about process
Create a logo + slogan
Contact with potential customers and suppliers
Personal contact + flyer
Launch
Offer discounts or free samples
Put coupons + advertise in local magazines (e.g.
Gemeente Landen)
13. How can you help?
How much should we produce at the beginning?
How much space do we need?
How can we link the different parties in the food
chain (brewery – mushrooms – fish – etc)?
Where do we get waste from? What type?
Can we get detailed information about the process?
