Latest
trends in
airport
parking!
by Peter Schneck

London, 16.11.2011
1
Facts
Growing contribution from parking
Trend
Slots and security

Aviation
Ground handling

Airport
revenues

Retail and g...
Facts
Convenience and speed are of essence

Parking has to
be fully
integrated in
the mobility
chain

3
Facts
Smart phones / mobile units are key

Mobile
solutions for
parking are
key to
convenience
and superior
service!

4
Journey into the future of parking
A My travel arrangements

B How to get to the airport
C Superior value proposition
D Ho...
A My travel arrangements

APCOA

6
A My travel arrangements

Case study Luton airport
Web booking

7
A My travel arrangements

APCOA web booking engine at Luton airport

Guaranteed space with web booking engine
Specific APC...
B How to get to the airport
APCOA
APCOA

9
B How to get to the airport

Point2Point

Options

Taxi
Public transport

Kiss & Fly

Off-AirportParking / Shuttle
10
B How to get to the airport

Car2Infrastructure
Point2Point
Information on flight schedule
11
C Superior value proposition – Case

Taxi management at Stockholm airport (1/2)

Taxi management: Better service and more ...
C Superior value proposition – Case

Taxi management at Stockholm airport (2/2)

Taxi management: Better service and more ...
C Superior value proposition – Case

Case study Stuttgart airport
Valet parking

Airport, Stuttgart
14
C Superior value proposition – Case

Valet parking at Stuttgart airport

Premium product valet parking
Airport challenge
P...
C Superior value proposition – Case

Case study Stuttgart airport
Yield management

Airport, Stuttgart
16
C Superior value proposition – Case

Yield management Stuttgart airport

Yield management increases revenue per customer
A...
C Superior value proposition – Case

Fast lane

18
C Superior value proposition – Case

Fast lane

Fast lane: From the parking lot directly to the gate
Airport challenge
Con...
C Superior value proposition – Case

Forecourt marshalling

20
C Superior value proposition – Case

Forecourt marshalling

Controlled terminal forecourt fends off
„parking pirates“
Airp...
C Superior value proposition – Case

Case study Gatwick airport
Bumper to bumper parking

22
C Superior value proposition – Case

Bumper to bumper parking at Gatwick airport

Bumper to bumper parking increases utili...
C Superior value proposition – Case

Case Study Luton airport
Dynamic pricing

Dynamic pricing further increases total rev...
C Superior value proposition – Case

Dynamic pricing at Luton airport (2/5)

Dynamic pricing further increases total reven...
C Superior value proposition – Case

Tariff Zones by LPR

Discount

Normal

Premium
C Superior value proposition – Case

Case study Oslo airport
Cooperation with airline loyalty programme

Airport, Oslo
27
C Superior value proposition – Case

Cooperation with airline loyalty programme at Oslo airport

Cooperation with loyalty ...
C Superior value proposition – Case

Case Study Malpensa Airport
Top car parking

29
C Superior value proposition – Case

Top car parking at Malpensa airport

Top car parking for premium cars
Airport challen...
C Superior value proposition – Case

Case study Oslo airport
Customer group specific marketing

Airport, Oslo
31
C Superior value proposition – Case

Customer group specific marketing at Oslo airport

Marketing campaigns increase parki...
C Superior value proposition – Case

Customer group specific marketing at Oslo airport

Marketing campaigns increase parki...
C Superior value proposition

 Couponing
 Information on flight
 Shopping information
Increase nonaviation revenues

34
D Home sweet home

Prebooking
2 D - Vouchers

Payment
methods

Mobile units via
NFC
Contactless
credit cards

Cash
35
D Home sweet home
Thank you for
your attention!

37
Upcoming SlideShare
Loading in …5
×

Apcoa parking trends-presentation-2011

763 views

Published on

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
763
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
16
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Apcoa parking trends-presentation-2011

  1. 1. Latest trends in airport parking! by Peter Schneck London, 16.11.2011 1
  2. 2. Facts Growing contribution from parking Trend Slots and security Aviation Ground handling Airport revenues Retail and gastronomy NonAviation Parking Most revenue sources expected to remain flat – importance of parking contribution will increase Other 2
  3. 3. Facts Convenience and speed are of essence Parking has to be fully integrated in the mobility chain 3
  4. 4. Facts Smart phones / mobile units are key Mobile solutions for parking are key to convenience and superior service! 4
  5. 5. Journey into the future of parking A My travel arrangements B How to get to the airport C Superior value proposition D Home sweet home! 5
  6. 6. A My travel arrangements APCOA 6
  7. 7. A My travel arrangements Case study Luton airport Web booking 7
  8. 8. A My travel arrangements APCOA web booking engine at Luton airport Guaranteed space with web booking engine Specific APCOA services Online reservations. Guaranteed space at preferred parking site. License plate recognition, 2D barcode or SMS identification at the gate. 8
  9. 9. B How to get to the airport APCOA APCOA 9
  10. 10. B How to get to the airport Point2Point Options Taxi Public transport Kiss & Fly Off-AirportParking / Shuttle 10
  11. 11. B How to get to the airport Car2Infrastructure Point2Point Information on flight schedule 11
  12. 12. C Superior value proposition – Case Taxi management at Stockholm airport (1/2) Taxi management: Better service and more revenue Airport challenge Airports are faced with the task to control and to secure the taxi area at the Airport whilst providing sufficient taxis to the right terminal at the right time. 12
  13. 13. C Superior value proposition – Case Taxi management at Stockholm airport (2/2) Taxi management: Better service and more revenue Specific APCOA services Design/set-up of taxi management system/area. Management of taxi supply: terminal demand management and positioning of taxis. Provision of dedicated APCOA software as well as hardware. Reservation handling. Information centre. Waiting room for cab drivers and food service. 13
  14. 14. C Superior value proposition – Case Case study Stuttgart airport Valet parking Airport, Stuttgart 14
  15. 15. C Superior value proposition – Case Valet parking at Stuttgart airport Premium product valet parking Airport challenge Premium customers require premium service to improve their Airport experience. Specific APCOA services Drop-off and return of the car in front of the terminal. Security and insurance measures (pictures to document state of the car at time of delivery; special parking zone). Tracking of all movements of the car through an attached barcode. Payment at VIP desk (i.e. no queues and immediate receipt of the car). Additional services (car wash, refuelling …). 15
  16. 16. C Superior value proposition – Case Case study Stuttgart airport Yield management Airport, Stuttgart 16
  17. 17. C Superior value proposition – Case Yield management Stuttgart airport Yield management increases revenue per customer Airport challenge To maximise revenue and profit of the parking operation, it is important to provide the right service, at the right time for the right price. Specific APCOA services Monitoring of utilisation Adaption of parking surfaces to meet demand Harmonisation of tariffs (same offer – same price – easy communication) Adjustment of individual tariffs based on price sensitivity Communication of the ideal tariff to the individual customer segments 17
  18. 18. C Superior value proposition – Case Fast lane 18
  19. 19. C Superior value proposition – Case Fast lane Fast lane: From the parking lot directly to the gate Airport challenge Continuously expanding offer of premium products to ease the Airport experience and to allow for more time to shop at the Airport for the business or luxury traveller remains on the top of the list for most Airports. APCOA solution APCOA offers a „fast lane“ package. Aimed at business and luxury travellers the fast lane package provides a „bee-line“ from the parking lot to the boarding gate: offering additional convenience as well as additional time to the passenger to shop at the Airport. Specific APCOA services      Express parking in front of the terminal Fast lane check-in and luggage drop-off Fast lane for customs and security Payment at VIP desk Car retrieval at terminal (i.e. valet return) 19
  20. 20. C Superior value proposition – Case Forecourt marshalling 20
  21. 21. C Superior value proposition – Case Forecourt marshalling Controlled terminal forecourt fends off „parking pirates“ Airport challenge The maintenance of a controlled and organised forecourt area for security purposes and to improve traffic flow is fundamental to the Airport’s daily business. APCOA solution APCOA offers complete control of the forecourt area of the terminal, by demanding a fee for car entrance, controlling off-site „parking parasites“ through a drop-off fee and improving traffic flows. Specific APCOA services Set-up of the drop-off area. Management of equipment (hardware and software). Transparent access of taxis, hotel shuttles, etc. Management of parking fines in forecourt area. 21
  22. 22. C Superior value proposition – Case Case study Gatwick airport Bumper to bumper parking 22
  23. 23. C Superior value proposition – Case Bumper to bumper parking at Gatwick airport Bumper to bumper parking increases utilisation Airport challenge Limited parking capacity on-site poses a significant difficulty for many Airports that have limited space. APCOA solution APCOA increases utilisation of existing parking area. Parking demand can be met postponing CAPEX for setting-up new parking sites. In addition, customers can benefit from the more convenient valet parking. Specific APCOA services Handling of the valet parking operation. Provision of custom-made APCOA software to optimise positioning of cars – thus moving cars to the front of the queue when required by customer. 23
  24. 24. C Superior value proposition – Case Case Study Luton airport Dynamic pricing Dynamic pricing further increases total revenue Airport challenge Pricing at Airports today is often static and does not reflect the current booking situation, seasonal change of demand etc. 24
  25. 25. C Superior value proposition – Case Dynamic pricing at Luton airport (2/5) Dynamic pricing further increases total revenue APCOA solution Specific APCOA services APCOA introduced a dynamic pricing scheme at Luton Airport for all online reservations. However, prices at the gate are always fixed-and premium prices. Management of online reservations. Design of pricing scheme. Constant adjustment of prices. 25
  26. 26. C Superior value proposition – Case Tariff Zones by LPR Discount Normal Premium
  27. 27. C Superior value proposition – Case Case study Oslo airport Cooperation with airline loyalty programme Airport, Oslo 27
  28. 28. C Superior value proposition – Case Cooperation with airline loyalty programme at Oslo airport Cooperation with loyalty programmes expands customer base Airport challenge Airline operators are looking to create additional benefits to their premium customers – starting on the ground already. APCOA solution APCOA has set up a cooperation with the SAS loyalty programme, offering special VIP valet parking services to „Pandion“ status members. The services are free to the passenger’s but are invoiced to SAS directly. Specific APCOA services VIP Valet Parking Service. Invoicing to SAS. 28
  29. 29. C Superior value proposition – Case Case Study Malpensa Airport Top car parking 29
  30. 30. C Superior value proposition – Case Top car parking at Malpensa airport Top car parking for premium cars Airport challenge APCOA solution Luxury customers are often hesitant to leave their high-end car in a parking garage and therefore are likely to take a taxi to the Airport. APCOA offers additionally to valet parking services, the „top car parking“, that provides additional security measures and insurances for cars. Specific APCOA services Valet parking services. Additional security measures. 30
  31. 31. C Superior value proposition – Case Case study Oslo airport Customer group specific marketing Airport, Oslo 31
  32. 32. C Superior value proposition – Case Customer group specific marketing at Oslo airport Marketing campaigns increase parking Airport challenge APCOA solution Diverse customer groups with a variety of different needs have to be addressed with an individual marketing approach. APCOA has significant experience in recognising the individual customer groups and actively addresses their specific requirements. 32
  33. 33. C Superior value proposition – Case Customer group specific marketing at Oslo airport Marketing campaigns increase parking Specific APCOA services Customer surveys and segmentation Tailored parking opportunities for customers (e.g. business parking close to terminal/valet parking, holiday parking on remote location for an attractive price) Special promotions to increase the frequency of different customer groups. Marketing activities Customers perceive driving to the Airport as the most convenient option (Gallup survey). 35 % park car at the Airport, whereas only 21 % use Airport express train (Gallup survey). Parker/Passenger quota shows impact of marketing activities. 33
  34. 34. C Superior value proposition  Couponing  Information on flight  Shopping information Increase nonaviation revenues 34
  35. 35. D Home sweet home Prebooking 2 D - Vouchers Payment methods Mobile units via NFC Contactless credit cards Cash 35
  36. 36. D Home sweet home
  37. 37. Thank you for your attention! 37

×