for the road works industry

1. Long-term Goal
 So road cones are the most produced
cones produced in the world
 Why not have arrows on them
 To help with future events saving councels
on mass events helping with road works
 Having light refectoer propertys on the cone
having all road working signage on these
new and improved cones

2. Customer Wishes
 Describe customer needs and wishes
 Brightness


3. Fulfilling
Customer Needs
 Describe the main attributes of the product
 Link the product attributes to customer
needs

4. Cost Analysis
 Indicate the financial advantages for the
customer
 Compare quality and price with those of the
competition

5. Strengths and Advantages
 Summarize the special features and
advantages of the product being introduced

6. Next Steps of Action
 Explain the steps that now need to be taken