The document outlines the steps for introducing a new product, including stating the long-term goal, describing customer needs and requirements, explaining how the product fulfills those needs through its attributes, analyzing the cost and comparing it to competitors, summarizing the product's strengths and advantages, and explaining the next steps that need to be taken.

1. Test
S&U

2. Long-term Goal

State the intended goal

3. Customer Wishes

Describe customer needs and wishes

Explain the requirements

4. Fulfilling
Customer Needs


Describe the main attributes of the product
Link the product attributes to customer
needs

5. Cost Analysis


Indicate the financial advantages for the
customer
Compare quality and price with those of the
competition

6. Strengths and Advantages

Summarize the special features and
advantages of the product being introduced

7. Next Steps of Action

Explain the steps that now need to be taken