Digital marketing transformation need of the business

1. A Presentation
On
Jaquar &co.ltd.
Undergone on
Abhiyan marketing services pvt.ltd.
On
Digital marketing transformation need of the business
Presented by:
Sakshi Arora
IBS GURGAON

2. Transition of business
 Digital marketing has changed the way business use to work. As each day passes digital
marketing changes, new platforms, strategies and media are introduced & continuously
evolving. In fact, in today’s business, it’s essential that a companies marketing
department become media and research departments as well.
 Big brands and organizations are using social media as a key component in their
marketing strategies. These marketing strategies focus on engagement, which ends up
playing a big role in the success of their marketing strategies.
 The foundations of customer service are still the same: listen to the customer, the
customer is always right, and always follow up. Other than that, though, everything has
changed. Where your customers expect service has changed, too. Digitalization and the
digital business are catalysts of change that are affecting the human-machine
relationship and driving better customer outcomes.

3. Importance of Social media
 Social Media not only plays a significant role in enhancing a company’s brand, it is also a
tool that helps you connect with your audience and build professional relationships.
These days, it isn’t enough to have a website for your business – your digital storefront
extends to social media marketing sites like Facebook and Twitter, and it’s time to start
capitalizing on it.

7. Success story of
jaquar- Using
Social media as
an important tool

8. About Jaquar lighting….
 Jaquar lighting is the subsidary
of Jaquar& co. ltd. which is bath
fittings brand. Jaquar lighting is
the leading brand in lighting that
sells lights and lamps, energy
saving Fluorescent Tubelights,
CFLs and LEDs.
 Jaquar Ligting had co
sponsored Pro Wrestling and
wanted to promote the same on
the web.
 Abhiyan marketing services (p)
ltd. an inbound marketing
agency that jaquar works with
advised them to use twitter as
platform to gain synergy from
the event sponsorship. The
strategy was to generate
interesting content and gain
viwership.

9. SWOT analysis
Strengths
Opportunity
Weakness
Weakness
Internal
factors
External
factors
Positive Negative
Threats
 Low price alternates is a huge challenge that
Jaquar has to tackle.
 It is also facing tough competition form other
leading brands of the country.
 The company has decades of operational
experience.
 It has established brand name of Jaquar & co.
limited
 Jaquar products are highly priced as
compared to its competitors.
 Being a market leader, always under the
scanner and public eye for any activity
 It can expand its network worldwide by
mergers and acquisitions as it carries a huge
brand equity with it.

10. Solution…
Jaquar decided to sponsor Pro-wrestling league because Wrestling use one such event
which is popular & India generally wins the maximum number of medals in Olympics or
Asian Games or Common Wealth.So Jaquar decided to supports the event
Then Jaquar decided to start its twitter campaign with pro wrestling league with Jaquar
lighting which saw large amount of tweets and followers and saw huge curiosity among
viewers followed by celebrities tweeting. Twitter gave jaquar a surprisingly an efficient
way of keeping customer aware about whereabouts. The Abhiyan team the inbound
marketing agency that Jaquar works with use twitter to tweet about the tomorrow’s match
and tell people about the today’s match and also they created a buzz before the match
begins. Pretty soon people find they need to be on twitter to know about the updates of
match

11. Results….
 The number of twitter followers swelled to
more than 230 followers and 100000
impressions. Twitter help create bond with
customers and it gave customer a chance to
give valuable feedback. They created their
own hashtag called #Chodo kal ki baatein
which became very popular.
And created the buzz by tweeting about
contests to participate with tweets such as
 Share your favourite #ProWrestlingLeague
moments with us. Tweet using
#ChodoKalKeBate. Win couple tickets to Final
#KhelFauladi (No Media)
 Your chance to watch #ProWrestlingLeague
Live! Tweet your favorite moments using
#ChodoKalKeBate & win couple tickets to
finals #KhelFauladi (No Media)

12. Key learning's….
 Jaquar being one of the leading lighting brand leveraged their sales by successfully using
Twitter as an important tool of social media. Using Twitter as the medium is the most
commendable step they undertook. Jaquar could gauge the impact of Using Twitter as
their medium and as a result attained their objectives.
 Communicating: Twitter is a way to keep the followers up to date with current information
about your business. Importantly, it lets followers communicate with you too.
 Showing your brand's personality: Twitter gave chance to enhance the image of the
company . Tweeting about the people and the brand's personality gives followers a sense
of your business.

13. Twitter Campaign Review

14. #Chodo Kal ki baatein
 Jaquar lighting tagline was Chodo Kal ki baatein and the tournament they were
sponsoring was pro wrestling league. So how creatively Abhiyan used Chodo Kal ki
baatein

15. Celebrity Tweets
Strategy: Here the Strategy was to Posting the
Celebrity spotted during the match.
The objective was to engage the followers of
Celebrities
Tweet Text: #ManojTiwari with #Salil Acharya in
#ProWrestlingLeague #KhelFauladi
#chhodokalkibaatein @Official_PWL
Total tweets: 16
Impressions: 20,000+
Engagements: 1000+
Celebrities covered: Sonali Bendre, Virender
Sehwag, Virat Kohli, Bobby Deol, Dharmendar,
Malika Sheravat, Manoj Tiwari, Gaurav Kapoor,
NS Sidhu, Khali

16. Sports person
 Strategy: Here the strategy was to show sports
person spotted during the match.
 Objective: The objective was to engage the the
followers of sports person
 Sports person covered: Adeline Grey, Ritu
Phogat, Babita Phogat, Vinesh Phogat, Geeta
Phogat, Vijender Singh,Yogeshwar Dutt,
Narsingh Yadav etc.

17. Tweet Activity