1. * Yup, this has been adapted from the content delivered at
SMC_MCR to make it more suitable for online viewing
@CHRIS_HACKETT

2. What is NFC?
 A set of standards which define the exchange of data
via radio within close proximity
 Two active devices (phones) can exchange data bi-
directionally.
 Active devices (phone) can read passive devices (tags)
 NFC Record Type Definition’s (RTD) define a set of
well know data types for exchange
 Text
 URI
 Generic Control
 Smart poster (Text +URI)
 Connection Handover
@CHRIS_HACKETT

3. Why do we keep hearing about if? (for years)
 Builds on RFID which is now secretly all around us
 M & S (Stock tracking)
 Car park tokens / Building access
 Cheep tags
 For many applications at the point of disposable
pricing
 Small and can be put into many product
 Financial
 Mobile payments
 £233b (2011) annual UK Credit/Debit spend
The UK Cards Association
 Who would like a % of this?
@CHRIS_HACKETT

4. Eureka Moment
 Hype, doesn't seem anything special
Until …
A NFC phone, as an active device, can
write on blank tags.
 Now its interesting
@CHRIS_HACKETT

5. So …
 A mobile is a fully fledged writer
 Relatively abundant resource
 In everybodys pocket
App
Store
 Complemented with the app eco system
 Quick to market
 Low cost/free
What will you get?
 Ideas take off or fail fast
 And throw in some excited developers
 The talent to push NFC further
@CHRIS_HACKETT

6. Problems
 Critical mass
 Need high penetration to have momentum
 Security
 More down to the implementation
!  One bad design could tarnish all NFC
 User understanding
 How to make it so people know what to do
 Make it as easy as seeing a ‘Free WiFi’ sign
 User knows what to do
@CHRIS_HACKETT

7. Further reading
- NFC Forum
- Own the spec
- Licence the ‘N’ Mark
- Android API
GOTO - Baked into ICS
- Intro into android implementation
- RapidNFC
- Wide selection of NFC tags
- UK based
- Starter packs £6.25 – £49.95
- Guide on which chip version to buy
@CHRIS_HACKETT

8. Questions?
@CHRIS_HACKETT