Business

1. Portfolio
Christine Collins
Andrew Zuker

2. Creative Brief:
Client:
Innova
Prepared by:
Name: Andrew Zuker
Email: azuker871@flagler.edu
Name: Chrstine Collins
Email: ccollins717@flagler.edu
Overview:
This Campaign is to raise awareness of Innova's brand and the sport of disc golf
Objective:
To raise awareness of the Innova brand as the premier supplier for disc golf supplies
Primary Audiences:
Adults and children ages 8 to 50
Positioning:
Innova Champion Discs Inc. holds the leading market share in disc golf discs and a
significantly smaller market share in recreational and ultimate discs. It main competitors are
Discraft and Wham-o. Discraft is the only company of the three that has disc certified by the
Ultimate Players Association as USA Ultimate Championship Series Approved and controls a
large proportion of the ultimate disc market as well as a smaller portion of the disc golf market.
Wham-O made the flying disc mainstream with the release of the "Frisbee" in the 1950s and has
been a leader of the recreational disk market since. Wham-O offers a beginner kit for disc golf,
but does not offer products for more advanced playoffs.
Overall, Innova products are perceived as the most golfer friendly. The four number rating
system Innova uses makes flight patterns easier to decipher than the one number rating system
used by Discraft. With the launching of the Innova Junior Team Innova has become the first disc
golf manufacturer to provide official sponsorship for juniors in the Amateur World
Championships.
Messages:
Everyone can play disc golf. It is a fun Sport that anyone can play regardless of age
and athleticism. The feeling they should get is a fun and cool sport that the whole family can
play together.
Tone:
Everyone can play will be feature a fun excited tone. The feeling they should get is that
disc golf is fun and cool sport that the whole family can play together.
Other Considerations:
Web address: http://www.innovadiscs.com

3. Copywriter:
Andrew Zuker
Size/Placement:
Two-page print magazine ad
Creative Theme:
Everyone can play disc golf with Innova equipment regardless of age.
Headline:
Stop Playing With Your Balls…
Body Copy:
The great sport of Disc Golf is growing across the world, and we want you to know
where to get the best equipment for your Disc Golf experience. Everyone Play with Innova Disc
Golf to have a great time playing a great sport with great people.
Logo:
Tagline:
Play Innova Disc Golf
Mandatories:
Find a local dealer at: www.innovadiscs.com
Imagery:
A group of friends will be playing on a scenic course having a good time. A trashcan
filled will balls and ball sport equipment will be next to the tee. The two page ad will allow the
advertisement of the good time that will be had as well as the discs, bags and targets that Innova
sells.

4. Copywriter:
Christine Collins
Size and/or Placement of the Ad:
Full page add no bleed 7.25" x 9.9375" that is placed in a sports magazine.
Creative Theme:
Everyone can play disc golf with Innova equipment regardless of their age.
Headline:
What sport is fun at any age?
Body Copy:
Innova Disc golf that has discs that can float.
Logo:
Tagline:
#EveryonePlay #DiscGolf
Mandatories:
Find a local dealer at: www.innovadiscs.com
Imagery:
The headline and body are at the top of the ad. A family is on the bottom left of the ad.
The family includes an elderly active woman (grandma), a man that is in his 40s (dad), a girl that
is eight (daughter), and a boy that is sixteen years old (son). All are in a grass field. They are all
smiling and facing sideways so that they are facing the disc golf hole. The grandma and dad
already throw their discs and behind the daughter and the son. The son looks like he just threw
something. An Innova disc flying is above the ground between the son and the hole. The
daughter looks like she is about to throw her Innova disc. In the hole there are two Innova discs.
(The grandma's and dad's discs).The hole is on the bottom right of the ad. Trees are in the
background.

5. Example:

7. Writer:
Andrew Zuker
Length of Spot/Title:
30-seconds/“Innova Zach Deputy Disc Jam”
Creative Theme:
Everyone can play disc golf with Innova equipment regardless of age.
Title:
“Innova Disc Jam”
The spot features Paul McBeth and Holly Finley sharing information of the upcoming Disc Jam
Tournament and new plastics.
McBeth - “I am back to back disc golf world champion Paul McBeth and I am with fellow
Innova Ambassador, international fashion model Holly Finley.”
Finley – “We would love to share a great time playing a great game with you at the Innova Disc
Jam, the disc jam is a three day music festival with both an amateur and a pro tournament held at
Suwannee Park!”
McBeth – “The event we be a festival and tournament celebrating the release of our new g-star
and wahoo plastics! The G-star plastic is made for a better grip when its wet out and the wahoo
floats on water traps making disc retrieval easy peasy ”
Finley – “All ages are welcome, you can bring your family, friends, and your pet but make sure
you come ready to have a great time!”
McBeth - “Everyone can play with Innova Disc Golf!”

8. Writer:
Christine Collins
Radio:
30 seconds
Creative Theme: Everyone can play disc golf Innova equipment regardless of age.
This spot take place outside where a bunch of kids are talking.
SFX: Zooms from Frisbees (2 sec)
Young kid: What are you doing for spring break?
Slightly older kid: I am going to Evergreen state park with my
family to play Innova disc golf.
Young kid: My family planned a boring break in front of
the TV. I wish I could play Innova disc golf!
SFX: Zooms from Frisbees (2 sec)

10. TV STORYBOARD
Writer(s): Christine Collins
Andrew Zuker
Title: Disc Life
Product: Inova’s disc golf equipment Campaign: Innova disc golf
Length:
Dissolve to another Innova
disc and zoom in and follow
it into the hole
SFX- Music keeps playing.
Zoom out.
SFX- Music keeps playing.
SFX- Music fads out.
VO Anncr: Innova disc golf
a game the whole family
can play.
Open to Innova disk.
Follow Innova disk.
SFX- Kind of fast pass
instrumental music.
Dissolve to another to a
different colored Innova disc
flying through the air.
SFX- Music Keeps playing
Dissolve to another to a
different colored Innova disc
flying through the air.
SFX- Music Keeps playing

11. Client: Innova
Product: Innova’s disc golf equipment Creative Theme: Everyone can play disc golf with
Innova equipment regardless of their age.
Title: Disc Life
Length: 30 sec
Writer(s): Christine Collins
Andrew Zuker
1. OPEN TO AN INNOVA DISC
FLYING IN THE MIDDLE OF
THE SCREEN. TRACK SHOT
INNOVA DISC AS IT FLIES
TREES ON THE RIGHT AND
LEFT SIDE OF SCREEN.
2. SMOOTHLY TRANSLTION
BY FADING BETWEEN
TRACK SHOT FOUR
DIFFERENT INNOVA
DISKS.
3. TRACK SHOT INNOVA
DISK INTO DISK GOLF
HOLE. BY ZOOMING IN.
4. ZOOM OUT TO LONG
SHOT, TO SEE A FAMILY
ON THE LEFT SIDE OF THE
SCREEN. FAMILY
INCLUDES A TEENAGER; A
KID OF AGE SIX, YEAR
OLD IS SMILING. THE
WOMAN AND MAN ARE
CHERING AND SMILING.
5. MEDIUM SHOT OF THE
BASKET AS THREE OTHER
DISKS FLY INTO THE
INNOVA DISK BASKET.
6. CUT TO LOGO
SFX – kind of fast pace instrumental music plays in
the background for the next five scenes.
SFX- Music fades out.
VO Anncr: Innova disc golf a game the whole
family can play. Buy them at
www.innovadiscs.com

13. Project:
Social Media
Copywriter:
Christine Collins and Andrew Zuker
Hashtag:
#Everyoneplay #innovaplay
Overview/Objective:
To get the word out our new Basic Package that can be for schools. With
this campaign we try to reach younger demographic.
Description of the Campaign:
On Facebook, Instagram, and Twitter in the summer we will have
users submit pictures of playing disc golf. Every submission will receive a free desktop
background. Then in the fall users will vote for the winning picture. The top three will get prizes.
The tree winning pictures will be in the 2015 Catalog and the website.
Prizes: 1st
: Doubles tournament with two-time champion Paul Mcbeth and the three will get an
Educational Disc Golf Experience Basic Package sent to a school of their choice.
Example:
Facebook post:
Submit your disc golfing picture fore a chance to play doubles with Paul McBeth
as well as other great prizes! All entries will receive free Innova desktop background. After the
summer you will be allowed to vote for your favorite! The three photos receiving the most votes
will have an EDGE basic package donated to a school of their choice!Enter at www.Innova
.com/everyonecanplay. #Everyone #Innovaplay

14. Twitter :
Have you entered our #EveryonePlay disc golf photo competition yet? Entries will be
accepted until August 1 Then you can vote for the winners! Enter at www.Innova
.com/everyonecanplay. #DiscGolf #EveryonePlay
Instagram:
Innova Disc Golf
Show us your best putting pictures and share. Enter at www.Innova .com/everyonecanplay all
entries will receive free Innova desktop background. #DiscGolf #EveryonePlay

16. Creative Theme:
Everyone can play disc golf with Innova equipment regardless of age.
Copywriter:
Andrew Zuker
Public Relations Special Event:
A special event called the Everyone Play Innova Disc
Festival will be held at one state or county park in every state in April of 2015 on a day where
the weather is suitable state by state. The event will contain a disc golf tournament, 3 putt-putt
disc golf tournaments, and ultimate Frisbee games. The top disc golf tournament scorer in each
state will become an Innova Ambassador and will receive a custom stamped Innova Ambassador
Disc. The Innova ambassador title is a status symbol and the main reason for people to want to
be in the tournament would be for the custom stamped disc, to gain the experience of playing in
their first tournament, or for a fun experience playing disc golf. The winner of each putt-putt
disc golf tournament will receive a disc with the event stamp on it. Attendees will receive an
Innova sticker. By choosing one park per state, we can ensure that the people running the park
that is selected would want to work with Innova to promote the event to gain exposure for their
park, their course and the Innova Brand. By making use of the previously stated resources and
the established Pro Disc Golf Association and Ultimate Players Associations in each state and
county we believe the event will have a large amount of exposure and positive results. Results of
the exposure of the event will be measured by the amount of attendees at each event.
Marketing:
As stated previously we will work with the established marketing departments of the
PDGA, UPA, and the state or county parks department. We will use the PDGA as an outlet to
existing disc golfers by informing their membership of the event 3 months prior of the event
occurring. The UPA would be an efficient outlet to target a segment of our primary audience
whom are people familiar with flying disc sports but not disc golf in particular by informing their
membership of the event.
The State and County park departments will be an efficient element to reach the rest of
our target audience as they have experience in gaining exposure for events that are held at their
parks regularly. For traditional media, we will make use of their outdoor advertising such as
banners along fencing and billboards, and we will distribute flyers to the entrance booths of all
state and county parks advertising the event and the specific date for the state in question. For
new media, we will work with the department to create a press release for the event to be
displayed on their website and to be shared on social media. A social media page for each state
will be created to encourage attendance through the peer-pressure of wanting to attend events
that other friends are attending.
Overview/Objective:
This event ties into the EveryonePlay theme because by having both a
disc golf and putt-putt disc golf tournament an environment is fostered where non-players,
beginners, and experts can all share the experience of the event. The event will be aimed to
create a positive image with all of our publics for the Innova Disc Golf brand as the premium
brand for competitive and friendly disc sports. By hosting this event, we want our audience to
know that we want to be involved in their disc golf experience. We would like the audience to
think we are the premier company for disc golf gear and feel that disc golf is a relaxing,

17. enjoyable, and family friendly sport. The action that we would like to foster as a result of this
event is that the audience will be more inclined to buy Innova gear.

20. Project/Client:
Direct Marketing/Innova
Creative Theme:
Everyone can play disc golf with Innova equipment regardless of age.
Copywriter:
Christine Collins
Types of Direct Marketing Promotion:
A special event called the Everyone Play Innova
Disc Festival will be held at one state or County Park in every state in April of 2015 on a day
where the weather is suitable state by state. For the put-put part of the Everyone Play Innova
Disc Festival, Innova will partner up with Pokémon. Different parts of the courses will have a
different Pokémon per hole. The goal as always is to “catch ‘em all.” After you finish the course
and catch all the Pokémon, players will get a free special edition Innova Pokémon mini disc. At
each state park there will be a different mini disc. That way the kids can collect them all.
Overview/Objective(s):
This event will reach our younger target audience but will also get more families involved. The
Pokémon putt-putt will get kids excited about the event and will introduce new players to the
game, in a place that will welcome beginners and experts alike.
Examples: