22. Thanks guys and girls “The illiterates of the 21st century will not be the people that can’t read or write, it will be the people that fail to learn, unlearn, and re-learn “ Alvin Toffler- American writer and futurist www.ChrisRawlinson.comBlogger, Pilot, English chap etc etc
Editor's Notes
Me blah blahblahWrite a daily marketing related post, normally a campaign that I like the most that dayNo advertising on the siteSome free products in return for postsRun the sa blog awards27 dinnerSocial media press releases ?Rory Sutherland, Dave birss digital creative head labs in london.com
Social media marketing is like a big cocktail party, Diff peeps with different conversations, brands need to be part of the conversation to succeed.
Everyone is an individual, treat them as suchThe most successful social media activations help create platforms for consumers and back them up via campaigns
Use to help identify bloggers into actionable categoriesPositive influential peeps reward. Negative influencers individually contact and sort out so they become positive, Positive not influential try to raise/help them.
Using Blogging and someoffline hooks we created the most successfulmarketing campaign using blogging as the heart of it100 wines to 100 bloggers100 geek dinnerscommentsConversation between bloggers took off and created a real world demand for the wineFirst time supermarkets called a farm to ask if they could stockNew media: Person to person, Flexible (turnaround in minutes), Enormous potential reach, Inexpensive, InteractiveInteractivity creates:Loyalty, TrustConstantly engaging, commenting, looking out for our brand, anything new that came out we got on it right away: first wine brand on twitter, first wine farm on facebook etc etc
Results: Over 1mill unique hits a dayBest pinotage in the world wine and spirit awardsBest UK consumer liquor campaignAmerican Marketing Association Awards2006: Marketing top 50Correlation between sales and blog success
I found the pics on another small blog:Linked to it and found more photos2 days later was picked up by 2 major blogs, crashed my server, over 15,000 in 2 mins, called Kulula’s marketing director/ Nadine damen and King james staff who put together a badge and some copy quick so I could advertise it in my site.Would guess at a minimum they got 4 million unique content viewers in totalImportant for agencies to know the bloggers and to monitor brands online using auto search tools like google alerts etc etc
Audi MVP, started by me as wanted to drive the new cars and love audi, and luckily had an in with the main dealer.Almost 4thousand Take 8 people-4cars, drive to stunning locations around the cape, roads that are a pleasure to drive. Have snack, swap cars/ lucky draw/ drive back to Audi for a huge lunch/drinks (always on Friday)Invite only, selected by me, digital influencers invited, no big corp marketing speil just people and cars, dealer head is around to ask questionsAsked if they have time to blog-tweet-facebook- take pics etc the eventOnce a member they can be invited to track days and get a better deal on a new/used audi too.In first 2 events sold 4 cars, great e
Started a blog to be linked back to with latest audi news and aggregating all the articles written about the MVP daysStarted Twitter feed for the days (got in trouble with Audi Germany after releasing detials early- First car brand to release detials of a new car first on twitter
Foursquare has around 2mill, millions of venues, and almost 100 million checkinsLeverage google maps, locations based value of foursqaure to ad value to
Me blah blahblahWrite a daily marketing related post, normally a campaign that I like the most that dayNo advertising on the siteSome free products in return for postsRun the sa blog awards27 dinnerSocial media press releases ?Rory Sutherland, Dave birss digital creative head labs in london.com