Chris La Nauze, from Lanauze Designs, will cover opt-in plugins, and scripts to integrate your mailing list with your website. There are literally thousands out there. So what works? What should you be looking for? and what tips should you be using to increase your optin rate? Chris has a treasure chest of tested plugins and services, and will share some options that you may never have heard of before. This was covered at this meetup where I presented on this topic https://www.meetup.com/WordPress-Melbourne/events/221673607/

1. Optin/Lead capture Forms
Making you think of more than just the form.
By Chris La Nauze

2. Who here...
● Mailing List.
● Autoresponder
● CRM
● A product to sell
● Understands traffic and what types there are
● Does Marketing
● Knows how to get traffic, has a bait, opt-ins, where next
● Before the internet how did you get leads.

3. The Offline
Method.
(Direct Mail)

4. Offline Sales
Funnel.
Brought prospects through a
predictable series of steps.
● Place an Ad in the paper,
magazine.
● Prospects call for free report.
(Long form Sales letter)
● Mail sent.
● Prospects read report and order.
● $$$$

5. The Online
Method.
(Direct Response)

6. Online Sales
Funnel.
Brought prospects through a
predictable series of steps.
Almost Identical to Offline
Method.
● Place an Ad on Facebook, PPC.
Or Website.
● Prospects OPTIN for free
report. (Long form Sales letter)
● Download sent.
● Prospects read report and
moves through your front end
offer.
● $$$$

7. Old Media vs
New Media.
Blogs, Podcasts, and online
Video are simply newer versions
of the old-school offline media
channels.
1. Direct Mail => Email
2. Networking => Facebook
3. Tv => YouTube
4. Radio => Podcast
5. Newspaper => Blogs

8. The money is in the __!

9. The money is in the list!

10. The money is in the
product and the list is
what leverages the
product success!

11. There are three
types of Traffic.

12. Traffic
You
Control
Traffic
You
Don’t
Control
Traffic
You
Own
PPC, Banner
Ads
Email Ads,
Native Ads,
Affiliates,
JVs
SEO, Organic,
Referrals,
Social media
Guest Blog,
Interview
Youtube
Email list
Ref: Russell Brunson - Dotcom Secrets

13. Other things you need.
1. UVP, Unique Value Proposition.
2. Attractive Character, (Avatar)
3. Bait. (What is the reason to optin)
4. Know your Target Market
5. Know where your market hangout.

14. The secret Formula.

15. The secret Formula.
Who? Where? Bait? Result?
Ref: Russell Brunson - Dotcom Secrets

16. Based on the three types of traffic.
There are three temperatures of a
lead.
Temperature of Traffic (Preframe)
● Hot
● Warm
● Cold
What temperature is the lead.

17. Temperature of Traffic (Preframe)
● Email => Hot
● Ad =>Warm
● Organic =>Cold
Prepare your funnel 1st.
Create 3 List types,
Or 3 smart tags.
Identify the Buyers.

18. “Amateurs focus
on the front end.”
-Russell Brunson

19. Front End Products.
1. Free Report.
2. Video Tutorials
3. Webinar
4. Sample Product.
5. Newsletter
6. Tripwire (Low priced offer)
7. etc

20. Back End Products.
(Value Ladder)
-Identify a Buyer
1. $1, 14 day trial then, full price
recurring
2. Video course
3. Marketing Plan
4. Content Idea’s and writing guide
5. etc

21. -Identify a
Hyper Active Buyer
1. Coaching Call.
2. Paid Webinar Series
3. Product or Service you offer
4. Seminar
5. etc
Qualify
this
through a
feedback
loop.

22. Optin Forms

23. Types of Optin
Forms
● Timed Delay
● 2 Step Optin
● Slide-in
● Exit intent
● Exit Pop
● Webinar
● Quiz
● Questionaire
● Feedback
Form
● Squeeze Page
● Free + shipping
(2 step)
● 14 day Trial
(Saas)
● Free Account
● Purchase Order
● Facebook Form
● Comment
● Contact
● Support widget
● Sidebar
● Hello Bar
● Sms
● Voice or video
optin
● Locked content
● Video Optins
● Welcome
Gates
● Shopping cart
● Scroll
● Inactivity
● Recruit User
Testers

24. Timed Delay

25. 2 Step Optin

26. Exit Intent

27. Slide In

32. Image Ref: Hotjar.com

33. Image Ref: Vcita.com

34. Links:
Free:
https://wordpress.org/plugins/mailchimp-wp/
https://wordpress.org/plugins/mailchimp-forms-by-mailmunch/
Paid:
https://wordpress.org/plugins/lead-capturing-call-to-actions-by-vcita/
https://wordpress.org/plugins/contact-form-with-a-meeting-scheduler-by-vcita/
http://www.vcita.com/
https://www.getdrip.com/
https://thrivethemes.com/leads/more/
https://www.clickfunnels.com/
http://instabuilder.com/v2.0/launch/
http://voicestak.com/
https://carthook.com/
http://optinskin.com/
https://www.mailmunch.co/
https://www.hotjar.com/
http://www.elegantthemes.com/plugins/bloom/
http://optinarchitect.com/
http://codecanyon.net/item/indeed-smart-popup-for-wordpress/6634330
http://optinmonster.com/
http://optimizepress.com/
https://sumome.com/app/list-builder
https://www.leadpages.net/

35. Conclusion
Who Are your Targeting?
Where Are they Hanging out?
What is your Attractive Character (Avatar) to build rapport, Like, Know, Trust
What is your Bait.
Identify a Buyer from Subscriber. (Segment your lists).
Continue to move your audience through your value ladder, (Add a ton of value)
Ultimate Goal is Buyer$ not Subscribers.

36. Optin/Lead capture Forms
By Chris La Nauze
Slides available here: http://chrislanauze.com/?p=184
SOCIAL:
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WEBSITES
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