Keeping Experiences Fresh
Using Character, Theme and Motif
           (an exploration)
How do great businesses connect with people?
How do designers facilitate those connections?
How do we keep those connections fresh?
purpose maintained

                             2nd wind




purpose driven             process driven




              ...
Designers tell stories that bridge
peopleʼs experience to the c-suite
Strategy




Solutions
Can we use story telling framework
to help us design experiences?
What are the essential parts of a story?
Keeping Experiences Fresh Edit 04152008
Keeping Experiences Fresh Edit 04152008
Keeping Experiences Fresh Edit 04152008
Keeping Experiences Fresh Edit 04152008
Keeping Experiences Fresh Edit 04152008
Keeping Experiences Fresh Edit 04152008
Keeping Experiences Fresh Edit 04152008
Keeping Experiences Fresh Edit 04152008
Keeping Experiences Fresh Edit 04152008
Keeping Experiences Fresh Edit 04152008
Keeping Experiences Fresh Edit 04152008
Keeping Experiences Fresh Edit 04152008
Keeping Experiences Fresh Edit 04152008
Keeping Experiences Fresh Edit 04152008
Keeping Experiences Fresh Edit 04152008
Keeping Experiences Fresh Edit 04152008
Keeping Experiences Fresh Edit 04152008
Keeping Experiences Fresh Edit 04152008
Keeping Experiences Fresh Edit 04152008
Keeping Experiences Fresh Edit 04152008
Keeping Experiences Fresh Edit 04152008
Keeping Experiences Fresh Edit 04152008
Keeping Experiences Fresh Edit 04152008
Keeping Experiences Fresh Edit 04152008
Keeping Experiences Fresh Edit 04152008
Keeping Experiences Fresh Edit 04152008
Keeping Experiences Fresh Edit 04152008
Keeping Experiences Fresh Edit 04152008
Keeping Experiences Fresh Edit 04152008
Keeping Experiences Fresh Edit 04152008
Keeping Experiences Fresh Edit 04152008
Keeping Experiences Fresh Edit 04152008
Keeping Experiences Fresh Edit 04152008
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Keeping Experiences Fresh Edit 04152008

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Gave this talk to the Chicago chapter of the IxDA on 4/9/2008. It is just a start of some thoughts on experience design.

Published in: Design, Business, Technology
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Keeping Experiences Fresh Edit 04152008

  1. 1. Keeping Experiences Fresh Using Character, Theme and Motif (an exploration)
  2. 2. How do great businesses connect with people?
  3. 3. How do designers facilitate those connections?
  4. 4. How do we keep those connections fresh?
  5. 5. purpose maintained 2nd wind purpose driven process driven Mats Lederhausen, Be-Cause
  6. 6. Designers tell stories that bridge peopleʼs experience to the c-suite
  7. 7. Strategy Solutions
  8. 8. Can we use story telling framework to help us design experiences?
  9. 9. What are the essential parts of a story?

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