Today, there are several trends that are forcing application architectures to evolve. Users expect a rich, interactive and dynamic user experience on a wide variety of clients including mobile devices. Applications must be highly scalable, highly available and run on cloud environments. Organizations often want to frequently roll out updates, even multiple times a day. Consequently, it's no longer adequate to develop simple, monolithic web applications that serve up HTML to desktop browsers.In this talk we describe the limitations of a monolithic architecture. You will learn how to use the scale cube to decompose your application into a set of narrowly focused, independently deployable services. We will also discuss how an event-based approach addresses the key challenges of developing applications with this architecture.