The document discusses principles of iterative development and getting software in users' hands quickly through a case study of a t-shirt design sharing platform. It outlines releasing the platform in iterations over 2 years, with improvements based on usability testing between releases. Key aspects discussed include ignoring details early on, focusing on the actual problem vs ideas, and prioritizing the customer experience over features.

1. Getting Real
And how we do it
licensed under Creative Commons Attribution 3.0 Hong Kong License

2. Who is Oursky?

3. !
Who is Oursky?

4. FONCEPT

5. Something funny

6. Who is Oursky?
Provide web solutions like CMS,
Workflow, Facebook App... blah blah
blah
and “Web 2.0” Websites

7. Getting Real
We heard it from 37Signals
It’s ...
Iterations, lowering cost of
change, deliver just what
customers need.
“A perfect approach for web-based
software”

8. “The actual problem”
vs
“Your idea about the problem”

9. FONCEPT

10. FONCEPT
T-Shirt Design Sharing Platform from
Nov 2008
~60 Designs submitted per month
~1600 Registered users

11. Iterative
Release Man Days
1 12
1.1 10
1.5 5
1.5.1 1
1.5.2 1
2 5
2.0.1 5
2.0.2 12

12. Iterative
No Ordering System until 2.0
1.1 - 1.5.2 are improvement based on
Usability Testing

13. Indicator
Bounce Rate > 60% (1.0)
Bounce Rate < 35% (1.5.1)

14. Getting Real?
Ignore Details Early On
Don’t be a yes-man
Copywriting is interface design

15. Bye-bye!
It’s about
content!
One month tuneup
Quick update!

16. Out-sourcing?
Make sure the team understand...
Your vision
Your software is opinionated
And they...
Ignore details, but flexible

17. Communication
Interface, not functional specs
Feature list (with team’s input)
Use Case?

18. Communication
Ticketing System
Commit Logs
Build System
SVNStats
Demo Setup with Trunk’s Code

19. Standardization
Test-Driven Development?
Ticket Flows
UI Testing

20. Getting Real
Agile in Everything
It’s about people
Is it for you?