2013 Local Search & Mobile Las Vegas Michael Dorausch

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2013 Local Search & Mobile Las Vegas by Michael Dorausch Slides from my local presentation from 2013 Pubcon Las Vegas. Slides are never as good as actually being there since I prefer to discuss topics not often shared on screen.

Technology Business

Local Search & Mobile 2013
Presented by:
Michael Dorausch, DC
@chiropractic

Google Maps
Las Vegas, NV
•Shopping
•Entertainment
•Lodging
•Transportation

•
•
•
•
•
•

Forum Shops at Caesars
The Shops at Crystals
PURE (nightclub)
Bellagio (Hotel)
Planet Hollywood (Hotel)
Monorail Stations

Not on Map
•Caesars, Harrah’s, The
Quad, Flamingo, Bally’s,
Paris (hotels)
•Restaurants (Mon ami gabi
for example)

Shopping
•Forum Shops at Caesars
•102 Google reviews
•39,972 Check-ins (FSQ)
•Shops at Crystals
•45 Google reviews
•86 Check-ins (FSQ)

Entertainment
•PURE
•321 Google Reviews
•17,315 Check-ins (FSQ)

Lodging
•Bellagio
•1663 Google reviews
•144,512 Check-ins (FSQ)
•Planet Hollywood
•347 Google reviews
•104,070 Check-ins (FSQ)

Apple Maps
Las Vegas, NV
•Shopping
•Entertainment
•Casinos/Lodging
•Food

Shopping
•Apple Store
•24 Yelp reviews
•14 Google reviews
•10,306 Check-ins (FSQ)

Hotels
•Caesar’s Palace
•10 Yelp reviews

Hotels
•Caesars Palace
•914 Yelp reviews

Apple Maps
•Distance from Apple Store
•NAP | Yelp

Bing Maps
Las Vegas, NV
•City Hall (Zappo’s)
•Downtown LV

Bing Maps
Las Vegas, NV
•Shopping
•Entertainment
•Casinos/Lodging
•Business

Q: What model mobile
phone do you have and
who provides the
default map app on it?
(2012)

Q: What model mobile
phone do you have and
who provides the
default map app on it?
(2013)

Location+Branding+Trust
• Most of us choose the closest location
of the brands we trust.
• reviews=trust
• Combination of 2 out of 3 is good
• Combination of 3 out of 3 is gold

4 Thoughts
•
•
•
•

Not every search is suited for mobile
Our responsibility to improve results
Ask for help from customers
Don’t obsess on the bleeding edge stuff

Get Connected
• @chiropractic
• planetc1@gmail.com
• michaeldorausch.com

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2013 Local Search & Mobile Las Vegas Michael Dorausch

1. Local Search & Mobile 2013 Presented by: Michael Dorausch, DC @chiropractic

2. Let’s begin here…

3. Google Maps Las Vegas, NV •Shopping •Entertainment •Lodging •Transportation

4. • • • • • • Forum Shops at Caesars The Shops at Crystals PURE (nightclub) Bellagio (Hotel) Planet Hollywood (Hotel) Monorail Stations

5. Not on Map •Caesars, Harrah’s, The Quad, Flamingo, Bally’s, Paris (hotels) •Restaurants (Mon ami gabi for example)

6. Shopping •Forum Shops at Caesars •102 Google reviews •39,972 Check-ins (FSQ) •Shops at Crystals •45 Google reviews •86 Check-ins (FSQ)

7. Entertainment •PURE •321 Google Reviews •17,315 Check-ins (FSQ)

8. Entertainment •PURE •321 Google Reviews •17,315 Check-ins (FSQ)

9. Lodging •Bellagio •1663 Google reviews •144,512 Check-ins (FSQ) •Planet Hollywood •347 Google reviews •104,070 Check-ins (FSQ)

10. Lodging •Bellagio •1663 Google reviews •144,512 Check-ins (FSQ) •Planet Hollywood •347 Google reviews •104,070 Check-ins (FSQ)

11. Apple Maps Las Vegas, NV •Shopping •Entertainment •Casinos/Lodging •Food

12. Shopping •Apple Store •24 Yelp reviews •14 Google reviews •10,306 Check-ins (FSQ)

13. Hotels •Caesar’s Palace •10 Yelp reviews

14. Hotels •Caesars Palace •914 Yelp reviews

15. Apple Maps •Distance from Apple Store •NAP | Yelp

16. Bing Maps Las Vegas, NV •City Hall (Zappo’s) •Downtown LV

17. Bing Maps Las Vegas, NV •Shopping •Entertainment •Casinos/Lodging •Business

18. SIRI Las Vegas, NV •Best Hotel (2013)

19.

20.

21. Best Hotel Las Vegas (SIRI)

22. 2012

23. Q: What model mobile phone do you have and who provides the default map app on it? (2012)

24. Q: What model mobile phone do you have and who provides the default map app on it? (2013)

25. Q: What model mobile phone do you have and who provides the default map app on it? (2013)

26. Location+Branding+Trust • Most of us choose the closest location of the brands we trust. • reviews=trust • Combination of 2 out of 3 is good • Combination of 3 out of 3 is gold

27. Las Vegas Strip (walk)

28. Las Vegas Strip (walk)

29. 4 Thoughts • • • • Not every search is suited for mobile Our responsibility to improve results Ask for help from customers Don’t obsess on the bleeding edge stuff

30. Get Connected • @chiropractic • planetc1@gmail.com • michaeldorausch.com

2013 Local Search & Mobile Las Vegas Michael Dorausch

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