Local Search Hawaii Michael Dorausch PubCon SEO

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Local Search Hawaii Michael Dorausch PubCon SEO

  1. 1. Local Search & Mobile Presented by: Michael Dorausch, DC @chiropractic
  2. 2. #convergenceConvergence (logic), the notion that a sequence of transformations come to the same conclusion, no matter what order they are performed in.
  3. 3. #desktopHere we do research and make educated decisions as to what local businesses we want to interact with.
  4. 4. Q: When seeking a new local Primary Doctor, would you be more likely to search via desktop or mobile?
  5. 5. Q: When seeking a new local Primary Doctor, would you be more likely to search via desktop or mobile?
  6. 6. Q: When seeking a new local Primary Doctor, would you be more likely to search via desktop or mobile?
  7. 7. Q: When seeking a new local Primary Doctor, would you be more likely to search via desktop or mobile?
  8. 8. Q: Going on a HawaiiVacation, would you book your hotel via desktop or mobile?
  9. 9. Q: Going on a HawaiiVacation, would you book your hotel via desktop or mobile?
  10. 10. #desktop
  11. 11. #desktop
  12. 12. #mobileHere we put our research to work, using mobile devices to help us reach local destinations.
  13. 13. Q: Youre in Hawaii andfriend gets eaten by ashark. Tweet it? Video via Mobile? Call 911?Research "shark bites" on Desktop?
  14. 14. Q: Youre in Hawaii andfriend gets eaten by ashark. Tweet it? Video via Mobile? Call 911?Research "shark bites" on Desktop?
  15. 15. Q: What model mobilephone do you have and who provides thedefault map app on it?
  16. 16. Q: What model mobilephone do you have and who provides thedefault map app on it?
  17. 17. Q: What model mobilephone do you have and who provides thedefault map app on it?
  18. 18. #mobile
  19. 19. #get-it-nowIf the search query originates from mobile, best (quality) may lose to nearby (location).
  20. 20. Q: When searching for pizza from your mobile, do you seek best or closest?
  21. 21. Q: When searching for pizza from your mobile, do you seek best or closest?• @lyndseo: Closest pizza place name that I recognize• Closest=location• Recognize=branding• Location + brand = FTW!
  22. 22. Location+Branding+Trust• closest=location• recognize=branding• reviews=trust• Must have 2 of 3 to Win!• 3 of 3 Wins BIG!
  23. 23. Q: When was last time you recall using mobilephone to locate a place to eat?
  24. 24. Q: When was last time you recall using mobilephone to locate a place to eat?
  25. 25. Q: When was last time you recall using mobile phone to locate a place to eat?• two weeks ago (while traveling)• one week ago• this past weekend (3 days ago)• three days ago• two days ago• one day ago• this morning
  26. 26. Q: Has a lack of 5-StarReviews and/or social media presence prevented you frompurchasing gasoline at your local fuel stop?
  27. 27. # centroid“Centroid Battle for Las Vegas” 3 Part Series on Local Search michaeldorausch.com
  28. 28. #centroidThe geographical center alternates when using desktop vs. mobile, providing 2 different sets of results.
  29. 29. #centroid
  30. 30. #centroid
  31. 31. #centroid
  32. 32. Best vs. Local
  33. 33. Q: Would you travel 50 miles?
  34. 34. Q: Would you travel 50 miles?• For best pizza, sushi, steaks• For best haircut, nail salon, dentist• For best chiropractor in Los Angeles• For best friend
  35. 35. QR Codes
  36. 36. #convergenceConvergence (logic), the notion that a sequence of transformations come to the same conclusion, no matter what order they are performed in.
  37. 37. Get Connected• @chiropractic• planetc1@gmail.com• http://michaeldorausch.com/• http://planetchiropractic.com/

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