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Local Search Hawaii Michael Dorausch PubCon SEO
1. Local Search & Mobile
Presented by:
Michael Dorausch, DC
@chiropractic
2. #convergence
Convergence (logic), the notion that a
sequence of transformations come to
the same conclusion, no matter what
order they are performed in.
3. #desktop
Here we do research and make educated
decisions as to what local businesses
we want to interact with.
4. Q: When seeking a new
local Primary Doctor,
would you be more
likely to search via
desktop or mobile?
5. Q: When seeking a new
local Primary Doctor,
would you be more
likely to search via
desktop or mobile?
6. Q: When seeking a new
local Primary Doctor,
would you be more
likely to search via
desktop or mobile?
7. Q: When seeking a new
local Primary Doctor,
would you be more
likely to search via
desktop or mobile?
8. Q: Going on a Hawaii
Vacation, would you
book your hotel via
desktop or mobile?
9. Q: Going on a Hawaii
Vacation, would you
book your hotel via
desktop or mobile?
19. #get-it-now
If the search query originates from
mobile, best (quality) may lose to
nearby (location).
20. Q: When searching for pizza
from your mobile, do you
seek best or closest?
21. Q: When searching for pizza
from your mobile, do you
seek best or closest?
• @lyndseo: Closest pizza place name
that I recognize
• Closest=location
• Recognize=branding
• Location + brand = FTW!
22. Location+Branding+Trust
• closest=location
• recognize=branding
• reviews=trust
• Must have 2 of 3 to Win!
• 3 of 3 Wins BIG!
23. Q: When was last
time you recall
using mobile
phone to locate
a place to eat?
24. Q: When was last
time you recall
using mobile
phone to locate
a place to eat?
25. Q: When was last time you
recall using mobile phone to
locate a place to eat?
• two weeks ago (while traveling)
• one week ago
• this past weekend (3 days ago)
• three days ago
• two days ago
• one day ago
• this morning
26. Q: Has a lack of 5-Star
Reviews and/or social
media presence
prevented you from
purchasing gasoline at
your local fuel stop?
34. Q: Would you travel 50 miles?
• For best pizza, sushi, steaks
• For best haircut, nail salon, dentist
• For best chiropractor in Los Angeles
• For best friend
36. #convergence
Convergence (logic), the notion that a
sequence of transformations come to
the same conclusion, no matter what
order they are performed in.