Rovi Technologies Advance Entertainment Experience in Grundig LED TVs - Yahoo FinanceSANTA CLARA, Ca...

1. Rovi Technologies Advance Entertainment Experience in
Grundig LED TVs - Yahoo Finance
Rovi Technologies Advance Entertainment Experience in Grundig LED TVs - Yahoo Finance
SANTA CLARA, Calif.--(BUSINESS WIRE)--
Rovi Corporation (ROVI), a global leader in entertainmentdiscovery, today announced that Grundig,
one of the world's leading homeelectronics brands, has enhanced its line of LED TVs with
Rovitechnologies and services for entertainment discovery and monetization.The two companies
signed agreements for the use of Rovi TotalGuide CEand Rovi Advertising products in Grundig LED
TVs distributed in Germany,the Nordic region, Western Europe, Turkey, and Russia.
"We want our TVs to make consumers' lives easier and deliver some of themost innovative
technologies available on the market," said AkinGarzanli, Head of Global Product Management
Consumer Electronics atGrundig. "By working with Rovi, we are able to deliver a world-
classdiscovery experience that enables consumers to make sense of theseemingly endless amount of
entertainment available, while at the sametime creating new opportunities for us to monetize our
footprint."
RoviTotalGuide CE, accessible through the "Guide" button on Grundig TVremote controls, is
designed to increase entertainment consumption andconsumer satisfaction. The advanced discovery
solution combines Rovientertainment metadata to offer descriptive editorial, plot overviews,credits,
trailers, celebrity profiles and more, with TV listingsinformation, and sophisticated search and
recommendations capabilities.The solution enables consumers to find the entertainment content
thatinterests them across a range of sources including broadcastprogramming, premium over-th-
-top (OTT) entertainment and catch-up TV. RoviAdvertising generates an ongoing revenue stream
through theintegration of advanced display and video campaigns within the userinterface of
consumer electronics devices that are designed to engageand entertain consumers while they are
actively searching for content towatch. Rovi handles the entire ad process for CE clients - from
globalsales and creative ad development, through campaign delivery andanalysis. The Rovi
Advertising service also provides Grundig a vehicleto promote its own products and services as well
as those of itspartners.
"Rovi TotalGuide and advertising solutions represent a great combinationfor TV makers that want to
compete profitably for the home entertainmentviewer," said Pim Versteeg, senior vice president,
Sales EMEA, Rovi."Streamlining multi-source content discovery helps driveaverage-revenue-per-user
rates through increased content consumption,while advertising insertion helps drive new revenue
streams and fundsfor future innovations."
About Rovi Corporation
Rovi is leading the way to a more personalized entertainment experience.The company's pioneering
guides, data, and recommendations continue todrive program search and navigation on millions of
devices on a globalbasis. With a new generation of cloud-based discovery capabilities andemerging
solutions for interactive advertising and audience analytics,Rovi is enabling premier brands
worldwide to increase their reach, driveconsumer satisfaction and create a better entertainment

2. experienceacross multiple screens. The company holds over 5,000 issued or pendingpatents
worldwide and is headquartered in Santa Clara, California.Discover more about Rovi at
rovicorp.com.
Forward Looking Statements
All statements contained herein that are not statements of historicalfact, including statements that
use the words "will" or "is expectedto," or similar words that describe the Company's or its
management'sfuture plans, objectives, or goals, are "forward-looking statements" andare made
pursuant to the Safe-Harbor provisions of the PrivateSecurities Litigation Reform Act of 1995. Such
forward-lookingstatements involve known and unknown risks, uncertainties and otherfactors that
could cause the actual results of the Company to bematerially different from the historical results
and/or from any futureresults or outcomes expressed or implied by such forward-lookingstatements.
Such factors are further addressed in the Company's mostrecent report on Form 10-K for the period
ended December 31, 2013 andsuch other documents as are filed with the Securities and
ExchangeCommission from time to time (available at www.sec.gov).The Company assumes no
obligation to update any forward-lookingstatements in order to reflect events or circumstances that
may ariseafter the date of this release, except as required by law.
Consumer DiscretionaryRovi CorporationContact:Rovi Corporation
Chris Taylor, 408-562-3077
chris.d.taylor@rovicorp.com
http://finance.yahoo.com/news/rovi-technologies-advance-entertainment-experience-093000803.html