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MAXINDO CONTENT SOLUTION
INDOWEBSTER CHANNEL - DEMOGRAPHIC
                                                              Location

        Gender
                                               39%     17%
                                                                                     Rural / Countryside
                                                                                     Large City
 Male            79%                                          44%
                                                                                     Capital City


Female           21%


         Age                       Education                               Segmentation
                            No formal                                     Salesperson        49,34%
15-17          2,87%                                 0,43%
                            education
                                                                              Mavens         62,42%
18-20          14,97%     Less than high
                                                     1,93%
                             school
                                                                            Connector        40,75%
21-24          30,52%
                           High school               30,16%
                                                                    Fashion Conscious        30,15%
25-30          29,32%
                        College / University         61,20%              Early Adopter       52,04%
31-34          8,81%
                           Post-college              5,79%           Health Conscious        29,70%
35-40          6,46%
                         Trade / certicate           0,49%               Free Spender        15,71%
 >40           7,05%
IDWS          FORUM CHANNEL - DEMOGRAPHIC


                Occupation
Manager or Senior Official       8,93%
Professional                     16,91%
Associate Professional and
                                 15,83%
Technical
Administrative and Secretarial   10,41%
Skilled Trade                    3,77%
Personal Service                 1,14%
Sales and Customer Service       3,71%
Process Plant and Machine
                                 0,96%
Operative
Elementary                       1,43%
Full time student                30,01%
Retired                          0,41%
Housewife/husband                1,31%
Unemployed                       2,55%
Don't know                       2,63%
INDOWEBSTER CHANNEL – TRAFFIC



                         Visit (Last Month)




                          Visit (Rush Hour)

                         Visitor Overview

Avg. Monthly Visitor                          8.000.000
Avg. Monthly Page View                        60.000.000
Avg. Unique Visitor                           4.000.000
INDOWEBSTER CHANNEL – ADS UNIT
                                       Recommended
                                                       Recommended
                                       Maximum
                                                       Animation
                                       Initial
                                                       Length
                                       Download
                                                       (Seconds)
                                       Fileweight


 300 x 250 IMU - (Medium Rectangle)          40k            :15

 728 x 90 IMU - (Leaderboard)                40k            :15
 IDWS Creative - (Background Ads)           150k             -




                        Format must be jpg gif or flash
                        Recomended Flash version 8 and 9
                        Expandable banner must be user initiated
INDOWEBSTER CHANNEL – ADS POSITION
                   No    Showing at   Size (px) Random   Est.. Impression

                    1   All Page      728x90    1:1        60.000.00

                    2   Home Page     300x250   1:1        4.000.000

                    3   Home Page     300x250   1:1        4.000.000
INDOWEBSTER CHANNEL – ADS POSITION
                      No     Showing at   Size (px) Random   Est. Impression
                           Download
                      4                   300x250     1:1      15.000.000
                           page 1
                           Download
                      5                   300x250     1:1      15.000.000
                           page 1
INDOWEBSTER CHANNEL – ADS POSITION
                                                                 Est.
                       No     Showing at      Size (px) Random
                                                                 Impression
                       6    Download page 2   300x250   1:1        13.000.000


                       7    Download page 2   300x250   1:1        13.000.000


                       8    Download page 2   300x250   1:1        13.000.000


                       9    Download page 2   300x250   1:1        13.000.000
ADVERTISERS: PAST   & PRESENT
GLOSSARY
   Salesperson
       This segment of website visitors includes those who are considered persuasive
        communicators. This is reflected by their willingness to talk to a crowd of people,
        considering themselves to be charismatic and enjoy being put forward to help persuade
        others.


   Mavens
       This segment of website visitors are information seekers. They comprise those who are
        more likely to seek out new 'approaches for solutions and like to be constantly up to date
        with news and event. With this information, they are inclined to take the time to explain
        things to others to help them solve their own problems.


   Free Spender
       This segment of website visitors comprises those who are more likely to have less
        financial self-control when making purchases. They regularly upgrade consumer products
        when they become ayailable. are more likely to purchase upon impulse, occasionally
        purchase items on credit if they can/ afford them and are less concerned about searching
        for the best bargain.


   Health Consicious
       This segment of website visitors are generally more concerned about their general health
        and wellbeing than others. They comprise of those who are more likely to exercise
        regularly, less likely to smoke and are prepared to spend money and time seeking out
        healthy food.
   Early Adopter
       This segment of webste ealors are key for the success of new prOduCte tithe
        marketplace. They comprise those Astons who Ore uSuarly the nrst to buy new
        brands or droduCts. Ike to exnenonce things test rather then seek the eginfenS of
        others and rn turn are more inched to thnk takng risks is an inwortant part of Life



   Fashion Conscionus
        This segment of website visitors include those who actively seek out new fashion
         trends and wear them, as well as believe that brands purchased reflect a persons
         character. This is also reflected in their opinion that others would consider them
         more stylish than most.


   Connector
        This segment of websee visitors include those who are 9 eneray well networked with
         a large nurnber of people. This is reflected in their attraction to attend social venues
         or events. abilty to effortlessly make acquaintances and to help bring different people
         together

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Presentation media kit idws ver01

  • 2. INDOWEBSTER CHANNEL - DEMOGRAPHIC Location Gender 39% 17% Rural / Countryside Large City Male 79% 44% Capital City Female 21% Age Education Segmentation No formal Salesperson 49,34% 15-17 2,87% 0,43% education Mavens 62,42% 18-20 14,97% Less than high 1,93% school Connector 40,75% 21-24 30,52% High school 30,16% Fashion Conscious 30,15% 25-30 29,32% College / University 61,20% Early Adopter 52,04% 31-34 8,81% Post-college 5,79% Health Conscious 29,70% 35-40 6,46% Trade / certicate 0,49% Free Spender 15,71% >40 7,05%
  • 3. IDWS FORUM CHANNEL - DEMOGRAPHIC Occupation Manager or Senior Official 8,93% Professional 16,91% Associate Professional and 15,83% Technical Administrative and Secretarial 10,41% Skilled Trade 3,77% Personal Service 1,14% Sales and Customer Service 3,71% Process Plant and Machine 0,96% Operative Elementary 1,43% Full time student 30,01% Retired 0,41% Housewife/husband 1,31% Unemployed 2,55% Don't know 2,63%
  • 4. INDOWEBSTER CHANNEL – TRAFFIC Visit (Last Month) Visit (Rush Hour) Visitor Overview Avg. Monthly Visitor 8.000.000 Avg. Monthly Page View 60.000.000 Avg. Unique Visitor 4.000.000
  • 5. INDOWEBSTER CHANNEL – ADS UNIT Recommended Recommended Maximum Animation Initial Length Download (Seconds) Fileweight 300 x 250 IMU - (Medium Rectangle) 40k :15 728 x 90 IMU - (Leaderboard) 40k :15 IDWS Creative - (Background Ads) 150k - Format must be jpg gif or flash Recomended Flash version 8 and 9 Expandable banner must be user initiated
  • 6. INDOWEBSTER CHANNEL – ADS POSITION No Showing at Size (px) Random Est.. Impression 1 All Page 728x90 1:1 60.000.00 2 Home Page 300x250 1:1 4.000.000 3 Home Page 300x250 1:1 4.000.000
  • 7. INDOWEBSTER CHANNEL – ADS POSITION No Showing at Size (px) Random Est. Impression Download 4 300x250 1:1 15.000.000 page 1 Download 5 300x250 1:1 15.000.000 page 1
  • 8. INDOWEBSTER CHANNEL – ADS POSITION Est. No Showing at Size (px) Random Impression 6 Download page 2 300x250 1:1 13.000.000 7 Download page 2 300x250 1:1 13.000.000 8 Download page 2 300x250 1:1 13.000.000 9 Download page 2 300x250 1:1 13.000.000
  • 9. ADVERTISERS: PAST & PRESENT
  • 10. GLOSSARY  Salesperson  This segment of website visitors includes those who are considered persuasive communicators. This is reflected by their willingness to talk to a crowd of people, considering themselves to be charismatic and enjoy being put forward to help persuade others.  Mavens  This segment of website visitors are information seekers. They comprise those who are more likely to seek out new 'approaches for solutions and like to be constantly up to date with news and event. With this information, they are inclined to take the time to explain things to others to help them solve their own problems.  Free Spender  This segment of website visitors comprises those who are more likely to have less financial self-control when making purchases. They regularly upgrade consumer products when they become ayailable. are more likely to purchase upon impulse, occasionally purchase items on credit if they can/ afford them and are less concerned about searching for the best bargain.  Health Consicious  This segment of website visitors are generally more concerned about their general health and wellbeing than others. They comprise of those who are more likely to exercise regularly, less likely to smoke and are prepared to spend money and time seeking out healthy food.
  • 11. Early Adopter  This segment of webste ealors are key for the success of new prOduCte tithe marketplace. They comprise those Astons who Ore uSuarly the nrst to buy new brands or droduCts. Ike to exnenonce things test rather then seek the eginfenS of others and rn turn are more inched to thnk takng risks is an inwortant part of Life  Fashion Conscionus  This segment of website visitors include those who actively seek out new fashion trends and wear them, as well as believe that brands purchased reflect a persons character. This is also reflected in their opinion that others would consider them more stylish than most.  Connector  This segment of websee visitors include those who are 9 eneray well networked with a large nurnber of people. This is reflected in their attraction to attend social venues or events. abilty to effortlessly make acquaintances and to help bring different people together