The document summarizes Canada's digital landscape in 2014. It notes that Canadian users spent 35 hours per month online on desktop computers. Online video was growing in importance as online engagement remained high and smartphone/tablet viewing of TV and video increased rapidly. The digital ad market in Canada was healthy and growing, with over 600 billion display ad impressions in 2013, though ad viewability remained an issue. Smartphone adoption had soared to 75% of Canadian mobile users, with Android leading as the top mobile platform with 44% market share.

1. 2014 Canada Digital Future in Focus
 Canada users spending 35 hours per month online on their desktop computers.
 Online video is of growing importance to the digital ecosystem as online
engagement remains high while smartphone and tablet TV/video viewing is
growing rapidly.
 The digital ad market is healthy and growing in Canada, with more than 600
billion display ad impressions in 2013. Ad view ability remains a key issue in the
market with more than half of ads across measured campaigns not being
delivered in-view.
 Smartphone adoption soared to 75 percent among Canadian mobile users, with
Android currently leading in platform market share at 44 percent.
http://www.comscore.com/Insights/Presentations_and_Whitepapers/2014/2014_Ca
nada_Digital_Future_in_Focus

2. OVERVIEW
Blog topic: Chinese food
Reasons
 Hobby - like delicious cuisine
 Miss food of motherland
 Popular and interesting

3. PERSONA
Jasper, User Group: College/University Students

4. BLOG TITLES
 Lovely taste, cute dim sum -
Chinese pastry: small steamed bun
 Recipe of Fish Filets in Hot Chili Oil
chili
 How to cook Chinese Fried Sweet
and Sour Pork
 Famous Spicy Chinese dish - Bean
Sauce Tofu
 Famous Chinese Spicy dish: Kung
Pao Chicken
 Beijing Duck
 Hot pot
 Dongpo Pork
 Tzung Tzu
 Spring rolls
 Dumpling
 Tangyuan

5. SOCIAL MEDIA

6. TWITTER

7. YOUTUBE

8. PINTERST

9. SUMMARY
• Blog
• Twitter
• Facebook
• YouTube
• Pinterest
• HubSpot grader

10. BUSINESS REVIEW - BLOG
 Beijing

11. BUSINESS REVIEW -TWITTER

12. BUSINESS REVIEW - FACEBOOK

13. BUSINESS REVIEW - YOUTUBE

14. BUSINESS REVIEW - PINTEREST

15. RECOMMENDATION
 Website
 Blog
 SEO
 PPC
 DISPLAY
 SOCIAL MEDIA
 AFFILIATE MARKETING
 PRESS RELEASE
 EMAIL MARKETING
 MOBLIE MARKETING

16. WEBSITE

Searching
tool
catalogues
Interaction

17. BLOG
 More activities
 Videos
 Re-organize
 Link between blog and website
 Add more pictures
 Create conversations

18. SEO
 Keep tittle short, around 70 characters,
clearly stand out, include key words
 Create the labs according to keywords which
could help to index my blog into catalogue
and also easy for the searchers
 Limited content within 1000 words, repeat
key words in the tittle, first & last place.(no
more than 4 times per page)
 Add images & links to help drive traffic

19. PPC
What are people searching
?
Key Words
Sites that are relating to blog topic
Target proper
clientele
Blog link website
More info: address, phone#

20. DISPLAY
Google, Yahoo, Bing, Ask, Discuss cooking,
Chef talk, Cooking-e, Gullet Forums, YorkBBS,
51BBS,and Kijiji

21. SOCIAL MEDIA – FACEBOOK
 Make your images big
 Make your Update Short
 Ask question
 Use a short quote from your Blog
 Skip the link
 Share lifestyle
 Host contest on your blog
 Make a weekly wrap up
 Embed short blog video
 Share other people’s blog content
 Include a blog tab
 Use Facebook ads

22. PRESS RELEASE
Relevant
Current
High-light
Creative

23. EMAIL MARKETING

24. MOBILE MARKETING

25. THANK YOU!